Smarteyes

Goteborg, Sweden Founded: 2007 • Age: 19 yrs Acquired By Synoptik
Brand of glasses and lenses

About Smarteyes

Smarteyes is a Consumer company based in Goteborg (Sweden) founded in 2007, and was acquired by Synoptik in December 2021. Brand of glasses and lenses. Its website smarteyes.se draws about 83 thousand monthly visits. Its focus areas include Consumer Goods, Fashion Accessories, Other Accessories and Multi-Category. Its legal entity is SYNOPTIK SWEDEN AB.

Company details

Smarteyes was founded in 2007 in Gothenburg, Sweden, within the eyewear sector. Optical products such as glasses and lenses are designed and retailed by the company. Operations center on vision care solutions, with distribution handled through physical stores and online platforms via the domain smarteyes.se. The focus remains on the Swedish market, where standard and specialized eyewear options are provided to customers seeking corrective and protective lenses.

  • Headquarters Goteborg, Sweden
  • Stage Acquired
  • Sectors
    Consumer
  • Website category Health · Pharmacy
  • Email
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  • Phone
    β€’β€’β€’β€’ β€’β€’β€’β€’
  • Website smarteyes.se
  • Social LinkedIn Facebook Instagram YouTube
  • Acquired by Synoptik (Dec 2021)
  • Legal Name Synoptik Sweden Ab
Key Metrics

Apps and channels of Smarteyes

its YouTube channel Smarteyes Sverige has 250 subscribers and 30 videos.

Smarteyes Sverige
YouTube 250 subscribers 30 videos Howto & Style
Open channel

Videos from Smarteyes

The most watched videos on Smarteyes's YouTube channel, Smarteyes Sverige (250 subscribers). Click a video to play it here.

Smarteyes 2 för 1 sept 2025
563.9K views
Smarteyes_v.26 6s 16x9
500.9K views
Film1 Smarteyes ToV
206.5K views
Superweek Gratis syn + 2 for 1 43-44
177.4K views

More on Smarteyes Sverige.

Investors in Smarteyes

Smarteyes has secured backing from 1 investor. Prominent investors backing the company include Synoptik.

All
InvestorDescriptionFounded YearDomainLocation
Synoptik is engaged in providing optical products and services.
synoptik.dkHerlev, Denmark
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Investor details for Smarteyes

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  • Complete investor list
  • Round participation
  • Investor portfolios
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Verified entity values are shown only after access is granted.

Timeline of Smarteyes

2 dated milestones of Smarteyes across 14 years, from founding to its latest funding, stage changes and deals.

  1. Founded Smarteyes is founded.
  2. Exit Acquired by Synoptik.

Web traffic of Smarteyes

The website of Smarteyes (smarteyes.se) receives about 83.2K visits a month and ranks #500,049 among all websites worldwide, #921 in Pharmacy.

  • Monthly visits
    83.2K

    ▲ 73.9% vs previous month

  • Unique visitors
    27.3K

    per month

  • Global rank
    #500,049

    among all websites

  • Category rank
    #921

    Health · Pharmacy

Similar websites

Websites whose visitors overlap most with Smarteyes. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
specsavers.se
specsavers.se
100%
#108,759–
synsam.se
53%
506.3K#112,752View details
synoptik.se
synoptik.se
46%
#131,708–
alltomlinser.se
33%
#2,281,798View details
klarsynt.se
klarsynt.se
32%
#1,856,509–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 30 similar websites and full traffic analytics for Smarteyes

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 30 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

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Frequently Asked Questions about Smarteyes

Smarteyes was founded in 2007.

Smarteyes is headquartered in Goteborg, Sweden. It is registered at Goteborg, Vastra Gotaland, Sweden.

Smarteyes was founded in 2007 in Gothenburg, Sweden, within the eyewear sector. Optical products such as glasses and lenses are designed and retailed by the company. Operations center on vision care solutions, with distribution handled through physical stores and online platforms via the domain smarteyes.se. The focus remains on the Swedish market, where standard and specialized eyewear options are provided to customers seeking corrective and protective lenses.

Smarteyes has 1 investor. Key investors include Synoptik.

Smarteyes operates through Synoptik Sweden Ab.

Yes. Smarteyes was acquired by Synoptik in December 2021.

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