About Smartsters
Smartsters is a Consumer company based in Mumbai (India) founded in 2021 by Ashni Kishore Biyani. Childrens mattresses, cushions, and lamps are sold online by Smartsters. The company has 20 employees. Its Indian entity Smartsters Private Limited reported revenue of ₹5.22 Cr. Smartsters offers products and services including Study Tables, Beds and Bunks, Study Chairs, Storages, and Bed Linen. Its focus areas include Retail, Mom & Baby Care, Commerce and Home Furnishing.
Company details
Smartsters was established in 2021 in Mumbai, India, as an internet-first brand within the childrens home furnishings sector. Mattresses, cushions, and lamps designed for kids are offered exclusively through the online platform at smartsters.in. Operations focus on direct-to-consumer sales, with leadership provided by founder Ashni Kishore Biyani. The company serves the Indian market, emphasizing accessible e-commerce for family-oriented products.
- Headquarters Mumbai, India
- Employees 20
- Founders Ashni Kishore Biyani
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website smartsters.in
- Social LinkedIn X Facebook Instagram
- Legal Name Smartsters Private Limited
- Date of Incorporation 22 Sep, 2021
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹5.22 Cr
FY 2025 · -2% YoY
- Net Loss-₹10.41 Cr
FY 2025 · -199% margin
- EBITDA-₹5.97 Cr
FY 2025 · -114% margin
- Employee Count20
Associated legal entities of Smartsters
Smartsters operates through Smartsters Private Limited (under liquidation). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Smartsters Private Limited CIN U36101MH2021PTC367898 | Under Liquidation | 22 Sep 2021 | Mumbai, Maharashtra | ₹5.2 Cr | 20 | 2 | View details |
Products & Services of Smartsters
Smartsters offers a comprehensive portfolio of products and services, including Study Tables, Beds and Bunks, Study Chairs, Storages, and Bed Linen.
Ergonomic tables designed for kids' studying and storage needs.
Safe beds with climbing features for children's play and sleep.
Adjustable chairs promoting proper posture for long study sessions.
Organizers for toys and books to keep kids' rooms tidy.
Comfortable linens made for kids' bedding and seasonal use.
Board of directors of Smartsters Private Limited (Smartsters)
Smartsters Private Limited is the primary company behind Smartsters. The board of Smartsters Private Limited currently have 2 directors; the longest-serving is Vinod C Nair, appointed in 2024. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Vinod C Nair DIN 07076368 | Director | 10 Jun 2024 | 2 yrs 4 mo | Smartsters Private Limited |
| Anil Cherian DIN 05126014 | Director | 15 Jul 2024 | 2 yrs 3 mo | Smartsters Private Limited |
People of Smartsters
1 people are tracked at Smartsters (1 in leadership); the tracked headcount is 20.
| Name | Role | Group |
|---|---|---|
| Founder & Director | Leadership |
Complete people profiles for Smartsters
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Financials of Smartsters
Figures of Smartsters Private Limited, the primary company behind Smartsters, for FY 2025. Revenue was ₹5.22 Cr (-2% year on year). Net loss was -₹10.41 Cr (-199% margin). EBITDA was -₹5.97 Cr (-114% margin). Revenue has grown at a compounded annual rate of +881% over three years.
- ₹5.22 CrRevenue · FY 2025 · -2% YoY
- -₹10.41 CrNet loss · -199% margin
- -₹5.97 CrEBITDA · -114% margin
- ₹1.00 CrPaid-up capital
- 20Employees (provident fund records)
- +881%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Smartsters Private Limited are on its company page.
Detailed financial statements for Smartsters
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Web traffic of Smartsters
The website of Smartsters (smartsters.in) receives about 1.2K visits a month.
- Monthly visits1.2K
▲ 41.4% vs previous month
Websites whose visitors overlap most with Smartsters. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
momeaze.com | momeaze.com | 100% | #263,817 | – | |
| magicalnest.com | 58% | 30.7K | #1,153,618 | View details | |
ihomemore.com | ihomemore.com | 44% | #12,301,008 | – | |
| smartfurniture.com | 40% | 2.2K | #7,614,789 | View details |
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Smartsters (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M |
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Related news about Smartsters
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Frequently Asked Questions about Smartsters
Smartsters was founded in 2021.
Smartsters is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Smartsters has 20 employees.
The primary company behind Smartsters, Smartsters Private Limited, reported revenue of ₹5.22 Cr for FY 2025, down 2% year on year.
Smartsters was established in 2021 in Mumbai, India, as an internet-first brand within the childrens home furnishings sector. Mattresses, cushions, and lamps designed for kids are offered exclusively through the online platform at smartsters.in. Operations focus on direct-to-consumer sales, with leadership provided by founder Ashni Kishore Biyani. The company serves the Indian market, emphasizing accessible e-commerce for family-oriented products.
Smartsters offers Study Tables, Beds and Bunks, Study Chairs, Storages, and Bed Linen.
Smartsters operates through Smartsters Private Limited.
The legal entities of Smartsters currently have 2 directors, including Vinod C Nair, Anil Cherian.