About Smartwards
Smartwards is a Retail company based in Delhi (India) founded in 2013, and was acquired by Knowlarity in May 2016. Loyalty program for offline retailers is offered by Smartwards. It operates in the Retail and Technology sectors. The company was acqui-hired. Its focus areas include Enterprise Applications, Loyalty Software, Standalone Loyalty and In Store Retail Tech. Its legal entity in India is Smartwards Services Private Limited (U74900DL2012PTC246292). Its competitors include Capillary Technologies and EasyRewardz; 2 of its 2 listed competitors have raised funding.
Company details
Smartwards was established in 2013 in Delhi, India, within the retail technology sector. A loyalty system is provided for offline retailers, enabling customers to register their phone number once at store reception for earning points. These points can be accessed through the application or website and redeemed during subsequent visits. The company was acquired by Knowlarity on 9 May 2016 for an undisclosed amount.
- Headquarters Delhi, India
- Stage Acquired
- SectorsRetailTechnology
- Website smartwards.in
- Social LinkedIn X Facebook
- Acquired by Knowlarity (May 2016)
- Legal Name Smartwards Services Private Limited
- Date of Incorporation 17 Dec, 2012
- Jurisdiction New Delhi, Delhi, India
- Investors
- Acquired byKnowlarity
(May 2016)
Associated legal entities of Smartwards
Smartwards operates through Smartwards Services Private Limited (strike off). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Smartwards Services Private Limited CIN U74900DL2012PTC246292 | Strike Off | 17 Dec 2012 | New Delhi, Delhi | 2 | View details |
Investors in Smartwards
Smartwards has secured backing from 1 investor. Prominent investors backing the company include Knowlarity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Cloud telephony solutions are offered to SMEs worldwide. | 2009 | knowlarity.com | Singapore, Singapore |
Investor details for Smartwards
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Board of directors of Smartwards Services Private Limited (Smartwards)
Smartwards Services Private Limited is the primary company behind Smartwards. The board of Smartwards Services Private Limited currently have 2 directors; the longest-serving is Raj Mathur, appointed in 2012.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Raj Mathur DIN 06428252 | Director | 17 Dec 2012 | 13 yrs 10 mo | Smartwards Services Private Limited |
| Shantanu Mathur DIN 05338952 | Director | 17 Dec 2012 | 13 yrs 10 mo | Smartwards Services Private Limited |
Timeline of Smartwards
2 dated milestones of Smartwards across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Smartwards is founded.
- Exit Acquired by Knowlarity.
Competitors of Smartwards
Smartwards has 2 listed competitors in our database, 2 of them funded. They include Capillary Technologies and EasyRewardz.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| capillarytech.com | 2008 | Bengaluru, India | $239.1M | AI-powered loyalty management software is offered for enterprises. | ||
| easyrewardz.com | 2011 | Gurugram, India | $15.31M | 294 | Cloud-based CRM, loyalty, and conversational commerce solutions are delivered. |
Detailed competitors of Smartwards
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Top companies in Autonomous & In-Store Retail Tech
3 companies that operate in the same segment as Smartwards (Autonomous & In-Store Retail Tech) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based bookkeeping solutions are offered for small business management. | 2018 | Bengaluru, Karnataka, India | USD 186.62 M | USD 165.88 K | ||
Retail intelligence platform is developed for brands and B2B retailers. | 2008 | Bengaluru, Karnataka, India | USD 21.11 M | USD 7.69 M | 345 | |
Platform powering online and in-store retail operations using AI-driven tools | 2012 | Mumbai, Maharashtra, India | USD 16.02 M | USD 43.86 M | 851 |
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Related news about Smartwards
Complete news archive for Smartwards
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Frequently Asked Questions about Smartwards
Smartwards was founded in 2013.
Smartwards is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Smartwards was established in 2013 in Delhi, India, within the retail technology sector. A loyalty system is provided for offline retailers, enabling customers to register their phone number once at store reception for earning points. These points can be accessed through the application or website and redeemed during subsequent visits. The company was acquired by Knowlarity on 9 May 2016 for an undisclosed amount.
Smartwards's top competitors include Capillary Technologies and EasyRewardz.
Smartwards has 1 investor. Key investors include Knowlarity.
Smartwards operates through Smartwards Services Private Limited.
Yes. Smartwards was acquired by Knowlarity in May 2016.
The legal entities of Smartwards currently have 2 directors, including Raj Mathur, Shantanu Mathur.