Smartzer

London, United Kingdom Founded: 2012 • Age: 14 yrs
Interactive shoppable videos are enabled by a cloud-based platform.
Annual revenue - Latest available
Total funding $650,000 3 rounds
Employees 16 Tracked headcount
Investors 3 Known backers
Products 5 Services tracked
Competitors 10 Brand Intelligence

About Smartzer

Smartzer is a company based in London (United Kingdom) founded in 2012. Smartzer has raised $650 thousand across 3 funding rounds from investors including Plug and Play Tech Center, Frederic Vander Elst and Jamie True. The company has 16 employees as of December 31, 2020. Smartzer offers products and services including Shoppable Video Hotspots, Live Shopping, Short Form Video Playlist, Shoppable Video Lookbook, and Educational Videos. Smartzer operates in a competitive market with competitors including Firework, Tiled, Bambuser, Genially and Curalate, among others.

  • Headquarter London, United Kingdom
  • Employees 16 as on 31 Dec, 2020
  • Sectors
    Technology
    Media & Entertainment Retail
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  • Website
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  • Legal Name Smartzer Ltd.
  • Date of Incorporation 14 Dec, 2012
  • Jurisdiction GODALMING, SURREY
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Technology & Services Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $650 K (USD)

    in 3 rounds

  • Latest Funding Round
    Not available
  • Investors
  • Employee Count
    16

    as on Dec 31, 2020

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Products & Services of Smartzer

Smartzer offers a comprehensive portfolio of products and services, including Shoppable Video Hotspots, Live Shopping, Short Form Video Playlist, Shoppable Video Lookbook, and Educational Videos.

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Primary

Enables viewers to click products in videos for direct purchases.

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Facilitates real-time product showcases and customer interactions.

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Creates interactive playlists for social media shopping experiences.

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Allows browsing and buying from curated video collections.

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Delivers branching narratives for product education and engagement.

People of Smartzer

Headcount 10-50
Employee Profiles 3
Employee Profiles
People
Karoline Gross
Founder & CEO
People
Steve Ware
Head of Operations
People
Adrian Burns
Senior Full Stack Software Engineer

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Funding Insights of Smartzer

Smartzer has successfully raised a total of $650K across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Smartzer

Smartzer has secured backing from 3 investors, including venture fund and angel investors. Prominent investors backing the company include Plug and Play Tech Center, Frederic Vander Elst and Jamie True.

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Venture Fund
Angel
Investor Description Founded Year Domain Location
Startups are accelerated and invested in across multiple tech sectors.
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Frederic Vander Elst

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Jamie True

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Investor details for Smartzer

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Investments & Acquisitions by Smartzer

Investments
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Investment portfolio details for Smartzer

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Financial Statements - Smartzer

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Detailed financials for Smartzer

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Smartzer Comparisons

Smartzer Primary company
Description
Interactive shoppable videos are enabled by a cloud-based pl...
Location
London, United Kingdom
Founded Year
2012
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
16
As of 2020
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Peer comparison for Smartzer

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Competitors of Smartzer

Smartzer operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Firework, Tiled, Bambuser, Genially and Curalate, among others.

Company Name Domain Founded year HQ Location Description
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Provider of a cloud-based software tool to create shoppable and interactive videos
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Interactive content experiences are provided by Tiled for businesses.
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Providing solution for live video streaming for businesses
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Cloud-based platform for creating infographics and interactive content is offered.
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Cloud-based software tools for shoppable content creation are provided.
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AI-based performance analytics solutions are offered for e-commerce brands.
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Detailed competitors of Smartzer

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Latest news on Smartzer

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Complete news archive for Smartzer

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Frequently Asked Questions about Smartzer

Smartzer was founded in 2012 and raised its 1st funding round 2 years after it was founded.

Smartzer is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Smartzer is a funded company, having raised a total of $650K across 3 funding rounds to date.

As of Dec 31, 2020, the latest employee count at Smartzer is 16.

Smartzer was founded in 2012 and is headquartered in London, United Kingdom. A cloud-based platform is maintained to render videos interactive and shoppable, where items can be clicked for product details, purchases, or pre-orders. Operations focus on the digital media and e-commerce sectors, serving clients such as Bulgari, Marks Spencer, Puma, and QVC. Recognition has been received through the DTG Television Innovation Awards.

Smartzer's top competitors include Firework, Bambuser and KERV.

Smartzer offers Shoppable Video Hotspots, Live Shopping, Short Form Video Playlist, Shoppable Video Lookbook, and Educational Videos.

Smartzer has 3 investors. Key investors include Plug and Play Tech Center, Frederic Vander Elst, and Jamie True.

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