About Smartzer
Smartzer is a company based in London (United Kingdom) founded in 2012.. Smartzer has raised $650 thousand across 3 funding rounds from investors including Plug and Play Tech Center, Frederic Vander Elst and Jamie True. The company has 16 employees as of December 31, 2020. Smartzer offers products and services including Shoppable Video Hotspots, Live Shopping, Short Form Video Playlist, Shoppable Video Lookbook, and Educational Videos. Smartzer operates in a competitive market with competitors including Firework, Tiled, Bambuser, Genially and Curalate, among others.
- Headquarter London, United Kingdom
- Employees 16 as on 31 Dec, 2020
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Sectors
TechnologyMedia & Entertainment Retail
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Smartzer Ltd.
- Date of Incorporation 14 Dec, 2012
- Jurisdiction GODALMING, SURREY
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$650 K (USD)
in 3 rounds
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Latest Funding Round
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Investors
Plug and Play Tech Center
& 2 more
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Employee Count
16
as on Dec 31, 2020
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Products & Services of Smartzer
Smartzer offers a comprehensive portfolio of products and services, including Shoppable Video Hotspots, Live Shopping, Short Form Video Playlist, Shoppable Video Lookbook, and Educational Videos. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Enables viewers to click products in videos for direct purchases.
Facilitates real-time product showcases and customer interactions.
Creates interactive playlists for social media shopping experiences.
Allows browsing and buying from curated video collections.
Delivers branching narratives for product education and engagement.
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Funding Insights of Smartzer
Smartzer has successfully raised a total of $650K across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Last Round
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First Round
First Round
(13 Oct 2014)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2016 | Amount | Seed - Smartzer | Valuation | Plug and Play Tech Center |
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| Mar, 2016 | Amount | Angel Round - Smartzer | Valuation | Frederic Vander Elst |
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| Oct, 2014 | Amount | Angel Round - Smartzer | Valuation | Jamie True |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Smartzer
Smartzer has secured backing from 3 investors, including venture fund and angel investors. Prominent investors backing the company include Plug and Play Tech Center, Frederic Vander Elst and Jamie True. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Startups are accelerated and invested in across multiple tech sectors.
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Founded Year | Domain | Location | |
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FV
Frederic Vander Elst |
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Founded Year | Domain | Location |
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JT
Jamie True |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Smartzer
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Smartzer
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Smartzer Comparisons
Competitors of Smartzer
Smartzer operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Firework, Tiled, Bambuser, Genially and Curalate, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provider of a cloud-based software tool to create shoppable and interactive videos
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| domain | founded_year | HQ Location |
Interactive content experiences are provided by Tiled for businesses.
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| domain | founded_year | HQ Location |
Providing solution for live video streaming for businesses
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| domain | founded_year | HQ Location |
Cloud-based platform for creating infographics and interactive content is offered.
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| domain | founded_year | HQ Location |
Cloud-based software tools for shoppable content creation are provided.
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| domain | founded_year | HQ Location |
AI-based performance analytics solutions are offered for e-commerce brands.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Smartzer
Frequently Asked Questions about Smartzer
When was Smartzer founded?
Smartzer was founded in 2012 and raised its 1st funding round 2 years after it was founded.
Where is Smartzer located?
Smartzer is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is Smartzer a funded company?
Smartzer is a funded company, having raised a total of $650K across 3 funding rounds to date. The company's 1st funding round was a Angel Round of $400K, raised on Oct 13, 2014.
How many employees does Smartzer have?
As of Dec 31, 2020, the latest employee count at Smartzer is 16.
What does Smartzer do?
Smartzer was founded in 2012 and is headquartered in London, United Kingdom. A cloud-based platform is maintained to render videos interactive and shoppable, where items can be clicked for product details, purchases, or pre-orders. Operations focus on the digital media and e-commerce sectors, serving clients such as Bulgari, Marks Spencer, Puma, and QVC. Recognition has been received through the DTG Television Innovation Awards.
Who are the top competitors of Smartzer?
What products or services does Smartzer offer?
Smartzer offers Shoppable Video Hotspots, Live Shopping, Short Form Video Playlist, Shoppable Video Lookbook, and Educational Videos.
Who are Smartzer's investors?
Smartzer has 3 investors. Key investors include Plug and Play Tech Center, Frederic Vander Elst, and Jamie True.