About Smell Kingdom
Smell Kingdom is a company based in Hangzhou (China) founded in 2011 by Han Bing. It operates as a B2C. Smell Kingdom has raised $4 million across 2 funding rounds from investors including Yingdong Capital and Zhen Fund. Smell Kingdom operates in a competitive market with competitors including LinkedIn, SEEK, Zhaopin, Liepin and Talent.com, among others.
- Headquarter Hangzhou, China
- Founders Han Bing
- SectorsBusiness Services
- Website nashangban.com
- Social X Facebook
- Total Equity Funding$4M (USD)
in 2 rounds
- Latest Funding Round$4M (USD), Series A
Feb 2015
- InvestorsYingdong Capital
& 1 more
Funding Insights of Smell Kingdom
Smell Kingdom has successfully raised a total of $4M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $4 million completed in February 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4M
- Total Rounds 2
- Last Round Series A — $4M
- Investors Count 2
All 2 funding rounds of Smell Kingdom with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2015 | $4M | Series A | – | – | |
| Jun 2013 | – | Seed | – | – |
2 investors in total: 2 institutional.
Investors in Smell Kingdom
Smell Kingdom has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Yingdong Capital and Zhen Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | incapital.cn | - | |
Tech & Offline focused Seed stage VC Firm investing primarily in Asia and the US | – | zhenfund.com | Beijing, China |
Investor details for Smell Kingdom
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Smell Kingdom
1 people are tracked at Smell Kingdom (1 in leadership).
| Name | Role | Group |
|---|---|---|
Han Bing | Founder, CEO | Leadership |
Complete people profiles for Smell Kingdom
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Smell Kingdom
3 dated milestones of Smell Kingdom across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Smell Kingdom is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $4.0M.
Competitors of Smell Kingdom
Smell Kingdom operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as LinkedIn, SEEK, Zhaopin, Liepin and Talent.com, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| linkedin.com | 2003 | Sunnyvale, United States | $144.41M | 12,239 | Professional networking, job recruitment, and career tools are provided. | |
| seek.com.au | 1997 | Melbourne, Australia | – | – | Jobs are matched online with users' skills across multiple industries. | |
| zhaopin.com | 1997 | Beijing, China | $137.7M | – | Online recruitment portal services are offered in China by Zhaopin. | |
| liepin.com | 2004 | Beijing, China | $170M | – | Job board platform is operated for multi-industry recruitment needs. | |
| talent.com | 2019 | Montreal, Canada | $159.94M | – | An online job board for multi-industry vacancies is operated. | |
| 51job.com | 2000 | Shanghai, China | – | – | Integrated HR services including recruitment are provided in China. | |
| jobsdb.com | 1998 | Hong Kong, China | – | – | Provides online job search services across Hong Kong, Singapore, and Thailand regions. | |
| chinahr.com | 1998 | Beijing, China | $40.58M | – | Online job board | |
| yizijob.com | 2014 | Beijing, China | $3.19M | – | Job seekers and recruiters are connected through online video resumes. |
Detailed competitors of Smell Kingdom
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Smell Kingdom
Websites that share an audience with Smell Kingdom (nashangban.com).
Websites whose visitors overlap most with Smell Kingdom. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| deepglint.com | 100% | 24K | #742,675 | View details | |
| genshuixue.com | 100% | – | – | View details | |
| vchangyi.com | 100% | 61.4K | – | View details |
Similar companies to Smell Kingdom
10 companies that operate in the same segment as Smell Kingdom (Freelance & Gig Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
A diversified conglomerate is operated by Jigen across multiple industries. | 2006 | Minato, Tokyo, Japan | – | USD 183.2 M | 964 | |
Operates an online job search engine. | 2004 | Noida, Uttar Pradesh, India | – | – | – | |
Operates an online job board to connect job seekers with employment opportunities. | 2017 | Delhi, Delhi, India | – | USD 16.61 M | 3,994 | |
An online job marketplace serving multiple industries. | 2019 | Bengaluru, Karnataka, India | USD 25 M | USD 25.85 | 13 | |
Runs an online job board for graduates. | 2018 | Vadodara, Gujarat, India | – | USD 951.54 M | 244,893 | |
Platform for finding, hiring, and verifying local workers efficiently and affordably. | 2016 | Delhi, Delhi, India | – | USD 20.77 K | – | |
Operates an online job board for recent graduates seeking employment. | 2016 | Pune, Maharashtra, India | – | USD 102.15 M | 2,680 | |
Provides online job listings, direct HR calls, and searches in various sectors across India. | 2019 | Noida, Uttar Pradesh, India | – | USD 344.63 M | 5,922 | |
Connects job seekers with employers through an intuitive online platform. | 2019 | Mumbai, Maharashtra, India | – | USD 606.53 K | 1 | |
Online portal connecting blue, grey, and pink collar job seekers. | 2015 | Bengaluru, Karnataka, India | USD 100 K | – | – |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Smell Kingdom
Smell Kingdom was founded in 2011 and raised its 1st funding round 2 years after it was founded.
Smell Kingdom is headquartered in Hangzhou, China. It is registered at Hangzhou, Zhejiang, China.
Han Bing is the current CEO of Smell Kingdom. They have also founded this company.
Smell Kingdom is a funded company, having raised a total of $4M across 2 funding rounds to date.
Smell Kingdom, established in 2011 and currently in Dissolved stage, focuses on leveraging cutting-edge technology, job platforms, online job boards, and recruitment services. Operates an online job board to connect job seekers and employers. Adapting to market demands with innovation and client-focused strategies.
Smell Kingdom has 2 investors. Key investors include Yingdong Capital, and Zhen Fund.