SmileMakers

Spartanburg, United States Founded: 1977 • Age: 49 yrs Acquired By Oriental Trading
Retailer of toys and stickers

About SmileMakers

SmileMakers was established in 1977 in Spartanburg, United States, as a retailer specializing in toys and stickers. Products are distributed through the companys domain, smilemakers.com, targeting the novelty and play goods sector. Operations center on wholesale and direct sales to educational and event-based customers. The business maintains a presence in the domestic market, with inventory focused on affordable, themed items for children and promotions.

  • Headquarter Spartanburg, United States
  • Email
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  • Phone
    *********
  • Website
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  • Social
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Operational Areas
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Oriental Trading

    (Feb 21, 2014)

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People of SmileMakers
Headcount 50-200
Employee Profiles 7
Employee Profiles
People
Samantha Franklin
Creative Manager
People
Tasha Goldsmith
Digital E-commerce Specialist/front End Designer
People
Julie Quaranta
Ecommerce & Digital Marketing Manager
People
Karim Adtani
Ecommerce Specialist

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Funding Insights of SmileMakers

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in SmileMakers

SmileMakers has secured backing from 1 investor. Prominent investors backing the company include Oriental Trading. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Investor Description Founded Year Domain Location
Party supplies, toys, and decorations are directly merchandised.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by SmileMakers

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - SmileMakers

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Smilemakers Comparisons

Employees
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Competitors of SmileMakers

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Smilemakers

Frequently Asked Questions about SmileMakers

When was SmileMakers founded?

SmileMakers was founded in 1977.

Where is SmileMakers located?

SmileMakers is headquartered in Spartanburg, United States. It is registered at Spartanburg, South Carolina, United States.

What does SmileMakers do?

SmileMakers was established in 1977 in Spartanburg, United States, as a retailer specializing in toys and stickers. Products are distributed through the companys domain, smilemakers.com, targeting the novelty and play goods sector. Operations center on wholesale and direct sales to educational and event-based customers. The business maintains a presence in the domestic market, with inventory focused on affordable, themed items for children and promotions.

Who are SmileMakers's investors?

SmileMakers has 1 investor. Key investors include Oriental Trading.

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