About Oriental Trading
Oriental Trading is a company based in Omaha (United States) founded in 1932 was acquired by Berkshire Hathaway in November 2012. The company has 1,178 employees. Oriental Trading has completed 2 acquisitions, including Mindware and SmileMakers.
- Headquarter Omaha, United States
- Employees 1,178
- SectorsConsumer
- Website orientaltrading.com
- Social LinkedIn X Facebook
- Acquired by Berkshire Hathaway (Nov 2012)
- Annual Revenue$589.82 K (USD)-30as on Dec 31, 2023
- Net Profit-$23.8 K (USD)-484as on Dec 31, 2023
- Investors
- Employee Count1,178
- Investments & AcquisitionsMindware
& 1 more
- Acquired byBerkshire Hathaway
(Nov 2012)
Investors in Oriental Trading
Oriental Trading has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Berkshire Hathaway.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of multinational conglomerate services | 1889 | berkshirehathaway.com | Omaha, United States |
Investor details for Oriental Trading
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People of Oriental Trading
93 people are tracked at Oriental Trading (19 in leadership, 74 in team); the tracked headcount is 1,178.
| Name | Role | Group |
|---|---|---|
Leisa Hillman | Chief People Officer | Leadership |
Kevin Wood | VP Marketing | Leadership |
Sam Taylor | CEO | Leadership |
Shannan Page | Director Of Product, Merchandising | Leadership |
Lisa McMahan Sphr, Scp | Director Human Resources | Leadership |
Marcy Carlin | Director Hris, Payroll & Benefits | Leadership |
Fred Baker | Head HR | Leadership |
Todd Parr | Director Of Sales/new Business Development | Leadership |
Matt Novak | Chief Financial Officer | Leadership |
Ron Turner | Director Of Financial Services And Corporate Purchasing | Leadership |
Eric Krigbaum | Director Of Operations | Leadership |
Meghan Cram | Director Call Center Services | Leadership |
Robyn Johnson | Senior Art Director | Leadership |
Rebecca Schultz | Sr. Director | E-commerce | Omni Merchandising | Strategic Business Initiatives | Leadership |
Mitchell Velasquez | Director, E-commerce Marketplaces | Leadership |
Michael Moustakes | Director Of Marketing | Leadership |
Brian Moen | Chief Marketing And Merchandising Officer | Leadership |
Lisa Kuehl | Director Of Creative And Corporate Communications | Leadership |
Shawn Miller | Director Of Internal Audit (cae) And Risk Management | Leadership |
Jason Mussack | Ecommerce Marketplace Manager | Team |
73 more people are available in the full profile.
Complete people profiles for Oriental Trading
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Investments & Acquisitions by Oriental Trading
Oriental Trading has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Mindware and SmileMakers.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Retailer of toys and stickers | smilemakers.com | Spartanburg, United States | 1977 | Feb 2014 | •••• | |
Educational brain toys for children are retailed by Mindware. | mindware.com | Minneapolis, United States | 1990 | Jun 2013 | •••• |
Complete acquisition details for Oriental Trading
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- Exports
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Timeline of Oriental Trading
4 dated milestones of Oriental Trading across 82 years, from founding to its latest funding, stage changes and deals.
- Founded Oriental Trading is founded.
- Exit Acquired by Berkshire Hathaway.
- Acquisition Acquires Mindware.
- Acquisition Acquires SmileMakers.
Web traffic of Oriental Trading
The website of Oriental Trading (orientaltrading.com) receives about 3.6M visits a month.
- Monthly visits3.6M
▼ 8.1% vs previous month
Websites whose visitors overlap most with Oriental Trading. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| partycity.com | 100% | 724K | #65,163 | View details | |
| dollartree.com | 100% | 10.8M | #4,853 | View details | |
| zazzle.com | 95% | 8M | #5,979 | View details | |
| michaels.com | 95% | 31.4M | #1,341 | View details | |
| fivebelow.com | 93% | 6.3M | #8,230 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Oriental Trading
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Similar companies to Oriental Trading
10 companies that operate in the same segment as Oriental Trading (Stationery & Gifting Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Flowers and gifting products are delivered through an online platform. | 1994 | Delhi, Delhi, India | USD 26.14 M | – | – | |
Digital greeting cards and personalized messaging services are offered. | 1906 | Cleveland, Ohio, United States | USD 240 M | – | – | |
Stationery and art materials are manufactured by DOMS in India. | 1976 | Mumbai, Maharashtra, India | – | USD 247.48 M | 10,900 | |
Reusable, digitally-connected notebooks and planners are developed. | 2014 | Boston, Massachusetts, United States | USD 120 K | – | – | |
Educational content and stationery products are published and manufactured. | 1959 | Mumbai, Maharashtra, India | – | USD 183.43 M | 3,332 | |
Multilingual website content is localized for global audiences. | 1906 | Hamburg, Hamburg, Germany | – | USD 8.49 M | 49 | |
Local florists are networked for same-day flower deliveries to customers. | – | United States | USD 14.45 M | – | – | |
Writing and printing paper is manufactured and supplied across India. | 1942 | Gurugram, Haryana, India | – | USD 517.05 M | 26 | |
Smart photo frames are provided for digital image display. | 2015 | United States | – | – | – | |
Provider of arts and crafts supplies and equipment | 1994 | Lindon, Utah, United States | – | – | 320 |
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Frequently Asked Questions about Oriental Trading
Oriental Trading was founded in 1932.
Oriental Trading is headquartered in Omaha, United States. It is registered at Omaha, Nebraska, United States.
Oriental Trading has 1,178 employees.
Annual revenue of Oriental Trading is $589.82K as on Dec 31, 2023.
Oriental Trading is a direct merchant of party supplies, arts and crafts, toys and novelties and school supplies. Oriental Trading an estimated annual revenue of 600M. Its primary competitors are Archie McPhee, Party City and The Johnson Smith. Some of Oriental Tradings acquisitions include SmileMakers and MindWare Holdings. Its majority owner is Berkshire Hathaway.
Oriental Trading has made 2 acquisitions, including Mindware, and SmileMakers.
Oriental Trading has 1 investor. Key investors include Berkshire Hathaway.
Yes. Oriental Trading was acquired by Berkshire Hathaway in November 2012.
The website of Oriental Trading receives about 3.6 million visits a month.