About Snack Amor
Snack Amor is a Consumer company based in Mumbai (India) founded in 2017 by Jyoti Grover and Deepak Grover. Healthy snacks and dried fruits are provided online to consumers. It operates in the Consumer and Retail sectors. Snack Amor has raised $165.73 thousand across 6 funding rounds from investors including Vans Investments, Sanchit Agarwal and Sujan Sinha. Snack Amor was last valued at $4.16 million in August 2021. Its chief executive, as recorded, is Deepak Grover. Its Indian entity Kriska Genesis Ingredients Private Limited reported revenue of βΉ94.1 Lakh. Snack Amor offers products and services including Dried Cranberry, Dried Prunes, Dried Apricots, Dried Blueberry, and Roasted Salted Almond. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its competitors include Yoga Bar, True Elements and Nourish You; 3 of its 3 listed competitors have raised funding.
Company details
Snack Amor was founded in 2017 in Mumbai, India, and operates in the e-commerce sector focused on healthy food products. A range of minimally processed, plant-based snacks, such as dried berries, nuts, seeds, and baked chips and bars, is offered directly to consumers via an online platform. Selections cater to diverse dietary preferences for both kids and adults, with natural ingredients prioritized in the product lineup.
- Headquarters Mumbai, India
- Founders Jyoti Grover, Deepak Grover
- Stage Minicorn
- SectorsConsumerRetail
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website snackamor.com
- Social LinkedIn X
- Legal Name Kriska Genesis Ingredients Private Limited
- Date of Incorporation 24 Jun, 2017
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹94.1 Lakh
FY 2025 · +21% YoY
- Net Loss-₹63.2 Lakh
FY 2025 · -67% margin
- EBITDA-₹29.4 Lakh
FY 2025 · -31% margin
- Total Equity Funding$165.73K (USD)
in 6 rounds
- Latest Funding Round$122.65K (USD), Seed
Oct 2021
- InvestorsVans Investments
& 19 more
Associated legal entities of Snack Amor
Snack Amor operates through Kriska Genesis Ingredients Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Kriska Genesis Ingredients Private Limited CIN U74999MH2017PTC296596 | Active | 24 Jun 2017 | Mumbai, Maharashtra | ₹0.9 Cr | 2 | View details |
Products & Services of Snack Amor
Snack Amor offers a comprehensive portfolio of products and services, including Dried Cranberry, Dried Prunes, Dried Apricots, Dried Blueberry, and Roasted Salted Almond.
Premium sliced dried cranberry for nutrient-rich snacking.
Fibre-rich dried prunes supporting digestive health.
Premium dried apricots offering natural sweetness and nutrients.
Antioxidant-packed dried blueberries for healthy consumption.
Roasted almonds providing protein and essential fats.
Baked jowar chips as a wholesome, non-fried alternative.
Funding Insights of Snack Amor
Snack Amor has successfully raised a total of $165.73K across 6 strategic funding rounds. The most recent funding activity was a Seed round of $122.65 thousand completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $165,727
- Total Rounds 6
- Last Round Seed β $122,647
- Investors Count 20
All 6 funding rounds of Snack Amor with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2021 | $122,647 | Seed | β | Karim Smadi | |
| Aug 2021 | Seed | $4.16M | Sanchit Agarwal, Sujan Sinha | β | |
| Mar 2021 | $43,080 | Seed | β | Karim Smadi | |
| Feb 2021 | Seed | β | β | ||
| Jul 2020 | Seed | β | β | ||
| Mar 2020 | Angel Round | β | β | β |
| Date | Valuation | Stage |
|---|---|---|
| Aug 2021 | $4.16M | β’β’β’β’β’β’β’β’ |
Last known valuation $4.16M (Aug 2021). 20 investors in total: 3 institutional and 17 angel.
Investors in Snack Amor
Snack Amor has secured backing from 20 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include Vans Investments, Sanchit Agarwal and Sujan Sinha.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund investing in tech startups | 2018 | vansinvestments.co.in | Mumbai, India | |
| sheelchandgroup.com | ||||
| vansskilling.co.in | ||||
SA Sanchit Agarwal | unknown_608f18f0b61b447ca | |||
SS Sujan Sinha | Angel investor, ex-CEO of Paytm Money, focused on fintech and tech startups | unknown_d846c5c8f22949f3a | ||
MC Michael Cooke | unknown_e073eef4f5a14956b | |||
SA Snack Amor | unknown_9c90be5c0fa14cb0a | |||
KS Karim Smadi | unknown_c3bcfbe9b0304c1fb | |||
RS Richard Smith | unknown_77882167518141ad8 | |||
SA Sanchit Agarwal | unknown_315ba1386db04102b |
Investor details for Snack Amor
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Kriska Genesis Ingredients Private Limited (Snack Amor)
Kriska Genesis Ingredients Private Limited is the primary company behind Snack Amor. The board of Kriska Genesis Ingredients Private Limited currently have 2 directors; the longest-serving is Jyoti Grover, appointed in 2017. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Jyoti Grover DIN 07680960 | Director | 24 Jun 2017 | 9 yrs 4 mo | Kriska Genesis Ingredients Private Limited |
| Deepak Grover DIN 05351053 | Director | 24 Jun 2017 | 9 yrs 4 mo | Kriska Genesis Ingredients Private Limited |
People of Snack Amor
2 people are tracked at Snack Amor (2 in leadership).
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder & CEO | Leadership |
Complete people profiles for Snack Amor
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Verified entity values are shown only after access is granted.
Financials of Snack Amor
Figures of Kriska Genesis Ingredients Private Limited, the primary company behind Snack Amor, for FY 2025. Revenue was ₹94.1 Lakh (+21% year on year). Net loss was -₹63.2 Lakh (-67% margin). EBITDA was -₹29.4 Lakh (-31% margin). Revenue has grown at a compounded annual rate of +14% over three years and +15% over five years.
- ₹94.1 LakhRevenue · FY 2025 · +21% YoY
- -₹63.2 LakhNet loss · -67% margin
- -₹29.4 LakhEBITDA · -31% margin
- ₹1.3 LakhPaid-up capital
- +14%Revenue CAGR, 3 years
- +15%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Kriska Genesis Ingredients Private Limited are on its company page.
Detailed financial statements for Snack Amor
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of Snack Amor
4 dated milestones of Snack Amor across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Snack Amor is founded.
- Funding First funding round.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $123K.
Competitors of Snack Amor
Snack Amor has 3 listed competitors in our database, 3 of them funded. They include Yoga Bar, True Elements and Nourish You.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| yogabars.in | 2014 | Bengaluru, India | $23.62M | 257 | Protein-based food products are offered via an online platform. | |
| true-elements.com | 2013 | Pune, India | $3.38M | 580 | Health snacks and supplements are manufactured and marketed. | |
| nourishyou.in | 2014 | Hyderabad, India | $5.69M | 1 | Plant-based food products are offered online by Nourish You. |
Detailed competitors of Snack Amor
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Web traffic of Snack Amor
The website of Snack Amor (snackamor.com) receives about 1K visits a month.
- Monthly visits1K
▼ 30.8% vs previous month
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Snack Amor (Food & Beverage Products & Processing) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 |
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Related news about Snack Amor
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Frequently Asked Questions about Snack Amor
Snack Amor was founded in 2017 and raised its 1st funding round 3 years after it was founded.
Snack Amor is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Deepak Grover is the CEO of Snack Amor, as recorded in our data. They have also founded this company.
Snack Amor is a funded company, having raised a total of $165.73K across 6 funding rounds to date.
The primary company behind Snack Amor, Kriska Genesis Ingredients Private Limited, reported revenue of βΉ94.1 Lakh for FY 2025, up 21% year on year.
Snack Amor was founded in 2017 in Mumbai, India, and operates in the e-commerce sector focused on healthy food products. A range of minimally processed, plant-based snacks, such as dried berries, nuts, seeds, and baked chips and bars, is offered directly to consumers via an online platform. Selections cater to diverse dietary preferences for both kids and adults, with natural ingredients prioritized in the product lineup.
Snack Amor's top competitors include Yoga Bar, True Elements and Nourish You.
Snack Amor offers Dried Cranberry, Dried Prunes, Dried Apricots, Dried Blueberry, and 2 more products and services.
Snack Amor has 20 investors. Key investors include Vans Investments, Sanchit Agarwal, Sujan Sinha, Michael Cooke, and Snack Amor.
The valuation of Snack Amor is $4.16M as of Aug 2021.
Snack Amor operates through Kriska Genesis Ingredients Private Limited.
The legal entities of Snack Amor currently have 2 directors, including Jyoti Grover, Deepak Grover.