About Snack Works
Snack Works is a Consumer company based in East Hanover (United States) founded in 1898, and was acquired by Altria in June 2000. Snacks and confectionery products are manufactured in the United States. Its chief executive, as recorded, is Dirk Van de Put. Its website snackworks.com draws about 176 thousand monthly visits. Snack Works offers products and services including Chips Ahoy!, RITZ Crackers, OREO, SOUR PATCH KIDS, and Triscuit. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its legal entity is Mondelez International. Its competitors include Panera Bread, Mars and Mondelez International; 1 of its 3 listed competitors has raised funding.
Company details
SnackWorks, formerly known as Nabisco (from the National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International. Its products include Chips Ahoy!, Belvita, Oreos, Ritz Crackers, Triscuits, and Wheat Thins which are marketed in the United States, United Kingdom, Mexico, and Venezuela, as well as other parts of South America. The company was acquired by the Altria Group (Philip Morris Cos) in June, 2000 and was merged with Kraft Foods. It was subsequently spun off the parent company as a part of Mondelez International.
- Headquarters East Hanover, United States
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Cooking and Recipes
- Website snackworks.com
- Social LinkedIn X Facebook
- Acquired by Altria (Jun 2000)
- Legal Name Mondelez International
Products & Services of Snack Works
Snack Works offers a comprehensive portfolio of products and services, including Chips Ahoy!, RITZ Crackers, OREO, SOUR PATCH KIDS, and Triscuit.
Cookie brand offering sweet treats for everyday consumption.
Cracker brand for versatile snacking and recipe use.
Cookie brand with creative recipes and promotions.
Chewy candy for fun, flavorful snacking experiences.
Wheat-based cracker brand promoting healthy options.
Investors in Snack Works
Snack Works has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Danone and Altria.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tobacco products are manufactured and distributed by Altria through subsidiaries. | 1919 | altria.com | Richmond, United States | |
Health-focused dairy and plant-based food products are offered. | 1919 | danone.com | Paris, France |
Investor details for Snack Works
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Snack Works
1 people are tracked at Snack Works (1 in leadership).
| Name | Role | Group |
|---|---|---|
Dirk Van de Put | CEO | Leadership |
Complete people profiles for Snack Works
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Competitors of Snack Works
Snack Works has 3 listed competitors in our database, 1 of them funded. They include Panera Bread, Mars and Mondelez International.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| panerabread.com | 1987 | St. Louis, United States | $145.61M | Provider of bakery-cafe services and a loyalty program | ||
| mars.com | 1911 | Mclean, United States | Grains, legumes, snacks, pet care, and confectionery products are produced. | |||
| mondelezinternational.com | 2012 | Chicago, United States | 6 | Multi-category convenience foods are produced and distributed globally. |
Detailed competitors of Snack Works
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Snack Works
The website of Snack Works (snackworks.com) receives about 175.6K visits a month and ranks #252,844 among all websites worldwide, #8,470 in Cooking and Recipes.
- Monthly visits175.6K
▲ 4.2% vs previous month
- Unique visitors94.5K
per month
- Global rank#252,844
among all websites
- Category rank#8,470
Food and Drink · Cooking and Recipes
- Bounce rate42%
- Pages per visit2.1
- Average visit34 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with Snack Works. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| hersheys.com | 100% | 501.1K | #76,380 | View details | |
| pillsbury.com | 90% | 1.7M | #26,682 | View details | |
funcookierecipes.com | funcookierecipes.com | 89% | #443,746 | – | |
partypinching.com | partypinching.com | 89% | #902,148 | – | |
homemadeinterest.com | homemadeinterest.com | 87% | #307,416 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Snack Works
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Snack Works (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Snack Works
Complete news archive for Snack Works
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Snack Works
Snack Works was founded in 1898.
Snack Works is headquartered in East Hanover, United States. It is registered at East Hanover, New Jersey, United States.
Dirk Van de Put is the CEO of Snack Works, as recorded in our data.
SnackWorks, formerly known as Nabisco (from the National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International. Its products include Chips Ahoy!, Belvita, Oreos, Ritz Crackers, Triscuits, and Wheat Thins which are marketed in the United States, United Kingdom, Mexico, and Venezuela, as well as other parts of South America. The company was acquired by the Altria Group (Philip Morris Cos) in June, 2000 and was merged with Kraft Foods. It was subsequently spun off the parent company as a part of Mondelez International.
Snack Works's top competitors include Panera Bread, Mondelez International and Mars.
Snack Works offers Chips Ahoy!, RITZ Crackers, OREO, SOUR PATCH KIDS, and Triscuit.
Snack Works operates through Mondelez International.
Yes. Snack Works was acquired by Altria in June 2000.
The website of Snack Works receives about 176 thousand visits a month and ranks #252,844 among all websites worldwide.