About SnowPlus
SnowPlus is a Retail company based in Beijing (China) founded in 2019 by Tiancheng Li and Derek Li. It operates as an internet-first brand offering vape products. SnowPlus has raised $165 million across 2 funding rounds from investors including Sequoia Capital and Zhen Fund. Its website snowplustech.com draws about 12 thousand monthly visits. Its focus areas include Smoking Products E-Commerce, Vaping Products, E Cigarettes and Internet First Brand. Its competitors include GeekVape, FLOWCLUB, HOPO, FEIXI and Lookah and 4 more; 3 of its 9 listed competitors have raised funding.
Company details
SnowPlus was established in 2019 in Beijing, China, as an internet-first brand in the vaping sector. A range of products such as e-cigarettes, pods, starter kits, smokeless pods, and coffee pods is provided through its online platform. Operations focus on direct-to-consumer sales, with the catalog centered on electronic smoking devices and accessories. The company is co-founded by Tiancheng Li and Derek Li.
- Headquarters Beijing, China
- Founders Tiancheng Li, Derek Li
- SectorsRetail
- Email••••••••
- Website snowplustech.com
- Social LinkedIn Instagram
- Total Equity Funding$165M (USD)
in 2 rounds
- Latest Funding Round$125M (USD), Series B
Mar 2020
- InvestorsSequoia Capital
& 1 more
Funding Insights of SnowPlus
SnowPlus has successfully raised a total of $165M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $125 million completed in March 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $165M
- Total Rounds 2
- Last Round Series B — $125M
- First Round $40M
(Jun 2019)
- Investors Count 2
All 2 funding rounds of SnowPlus with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2020 | $125M | Series B | – | – | – |
| Jun 2019 | $40M | Series A | – | Sequoia Capital China, Zhen Fund | – |
2 investors in total: 2 institutional.
Investors in SnowPlus
SnowPlus has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Sequoia Capital and Zhen Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech & Offline focused Seed stage VC Firm investing primarily in Asia and the US | – | zhenfund.com | Beijing, China | |
Venture capital firm focused on early-stage investments | – | sequoiacap.cn | Beijing, China |
Investor details for SnowPlus
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- Complete investor list
- Round participation
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People of SnowPlus
5 people are tracked at SnowPlus (5 in leadership).
| Name | Role | Group |
|---|---|---|
Tiancheng Li | Co-Founder | Leadership |
Derek Li | Co-Founder | Leadership |
Tiancheng L. | Chief Product Officer & Co-founder | Leadership |
Sa Wang | Co-founder | CMO | Leadership |
Alexey Strekh | General Manager Russia & Latin America Region | Leadership |
Complete people profiles for SnowPlus
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of SnowPlus
3 dated milestones of SnowPlus across 1 years, from founding to its latest funding, stage changes and deals.
- Founded SnowPlus is founded.
- Funding First funding round of $40.0M.
- Funding Latest funding round, Series B, of $125.0M.
Competitors of SnowPlus
SnowPlus has 9 listed competitors in our database, 3 of them funded. They include GeekVape, FLOWCLUB, HOPO, FEIXI and Lookah, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| geekvape.com | 2015 | Shenzhen, China | – | – | Operates a direct-to-consumer brand offering e-cigarettes. | |
| flowclub.com | 2009 | Beijing, China | $10.9M | – | Virtual platform offering coworking sessions for productivity and ADHD support. | |
| hopovapor.com | 2018 | Shenzhen, China | $1.45M | – | Private label brand of vaping products | |
| feixitech.com | 2019 | Hefei, China | $7.06M | – | Runs a direct-to-consumer brand offering vaping products. | |
| lookah.com | 2014 | China | – | – | Offers online sales of vape pens, dab rigs, batteries, and smoking accessories. | |
| snowwolfvape.com | 2016 | Shenzhen, China | – | – | Manufactures and sells electronic cigarettes, vaping mods, tanks, and accessories. | |
| smissvape.com | 2015 | Shenzhen, China | – | – | Produces electronic vaping devices, pod systems, and cannabis vapes for international partners. | |
| dazzvape.com | 2017 | Shenzhen, China | – | – | Operates a direct-to-consumer brand offering e-cigarettes. | |
| sigelei.com | 2011 | Dongguan, China | – | – | Produces electronic cigarettes, vaping devices, and accessories for adult consumers worldwide. |
Detailed competitors of SnowPlus
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of SnowPlus
The website of SnowPlus (snowplustech.com) receives about 11.6K visits a month.
- Monthly visits11.6K
▲ 47.9% vs previous month
Websites whose visitors overlap most with SnowPlus. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
vapejuice.com | vapejuice.com | 100% | – | #161,270 | – |
vape-hkworld.com | vape-hkworld.com | 38% | – | #3,111,438 | – |
t-vape.com | t-vape.com | 29% | – | #3,252,153 | – |
Top companies in Licensed & Thematic Merchandise
10 companies that operate in the same segment as SnowPlus (Licensed & Thematic Merchandise), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Licensed sports merchandise, collectibles, and betting platforms are provided. | 2011 | New York, New York, United States | USD 4.85 B | – | 14,656 | |
Hyperlocal delivery of marijuana products and consultations are facilitated. | 2014 | San Francisco, California, United States | USD 186 M | – | 98 | |
Online platform offering smart vending machine retail solutions | 2017 | Noida, Uttar Pradesh, India | USD 6.73 M | – | – | |
Smart vending solutions are provided for offline retailers and businesses. | 2008 | Troy, United States | – | – | 334 | |
Pop-culture inspired apparel and lifestyle items are sold online. | 2013 | Mumbai, Maharashtra, India | USD 29.73 M | USD 28.41 M | 493 | |
AI-based smart cart self-checkout solutions are provided for retail businesses. | 2015 | Tel Aviv, Israel | USD 52.6 M | – | – | |
Self-checkout and digitized operations are provided for grocery retailers. | 2018 | Tel Aviv, Israel | USD 199 M | – | – | |
Automated vending machines for fresh meals and snacks are operated. | 2013 | Chicago, Illinois, United States | USD 82.62 M | – | – | |
App-based automated checkout solutions are provided for offline retailers. | 2016 | Sacramento, California, United States | USD 79.32 M | – | – | |
Manufacturer of figurines with the help of 3D Printing | 2012 | Singapore, Singapore | USD 42.59 M | – | – |
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Related news about Snowplus
Complete news archive for SnowPlus
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Frequently Asked Questions about SnowPlus
SnowPlus was founded in 2019.
SnowPlus is headquartered in Beijing, China.
SnowPlus is a funded company, having raised a total of $165M across 2 funding rounds to date. The company's 1st funding round was a Series A of $40M, raised on Jun 2019.
SnowPlus was established in 2019 in Beijing, China, as an internet-first brand in the vaping sector. A range of products such as e-cigarettes, pods, starter kits, smokeless pods, and coffee pods is provided through its online platform. Operations focus on direct-to-consumer sales, with the catalog centered on electronic smoking devices and accessories. The company is co-founded by Tiancheng Li and Derek Li.
SnowPlus has 2 investors. Key investors include Sequoia Capital, and Zhen Fund.