About Snyder's-Lance
Snyder's-Lance is a Consumer company based in Charlotte (United States) founded in 1913, and was acquired by Campbell Soup Co in December 2017. Snack products are manufactured, distributed, and marketed by Snyders-Lance. Snyder's-Lance has completed 2 acquisitions, including Baptistas Bakery and Diamond Foods. Snyder's-Lance offers products and services including Goldfish, Cape Cod Chips, Kettle Brand Chips, Pepperidge Farm Cookies, and Snyder’s of Hanover Pretzels. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its legal entity is The Campbell's Company. Its competitors include Panera Bread, Mars and Mondelez International; 1 of its 3 listed competitors has raised funding.
Company details
Snyders Lance is a manufacturer, distributor, and marketer of snack products. Products they offer include sandwich crackers, cookies, restaurant crackers and bread items, candy, chips, meat snacks, nuts, and bakery items. The company was formed as a result of a merger between Lance and Snyders of Hanover. Acquisitions include Snack Factory for 312M (2012), Stateline Service Corp (2013) and Diamond Foods for 1.27B (2015). Their products are distributed under their private labels and acquired brands.
- Headquarters Charlotte, United States
- Stage Acquired
- SectorsConsumer
- Website snyderslance.com
- Social LinkedIn Facebook Instagram YouTube
- Acquired by Campbell Soup Co (Dec 2017)
- Legal Name The Campbell's Company
- Investors
- Investments & AcquisitionsBaptistas Bakery
& 1 more
- Acquired byCampbell Soup Co
(Dec 2017)
Products & Services of Snyder's-Lance
Snyder's-Lance offers a comprehensive portfolio of products and services, including Goldfish, Cape Cod Chips, Kettle Brand Chips, Pepperidge Farm Cookies, and Snyder’s of Hanover Pretzels.
Crackers shaped like fish for everyday snacking.
Potato chips made with natural ingredients.
Kettle-cooked chips for flavored snacking.
Baked cookies for dessert options.
Pretzels for savory snacking experiences.
Apps and channels of Snyder's-Lance
its YouTube channel The Campbell's Company has 611 subscribers and 30 videos.
Videos from Snyder's-Lance
The most watched videos on Snyder's-Lance's YouTube channel, The Campbell's Company (611 subscribers). Click a video to play it here.
More on The Campbell's Company.
Investors in Snyder's-Lance
Snyder's-Lance has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Campbell Soup Co.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Branded convenience food products are manufactured and marketed worldwide. | 1869 | campbellsoupcompany.com | Camden, United States |
Investor details for Snyders-Lance
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People of Snyder's-Lance
659 people are tracked at Snyder's-Lance (193 in leadership, 12 in board & advisors, 454 in team).
| Name | Role | Group |
|---|---|---|
Janine Roll | Director, International Compensation, Benefits & Mobility | Leadership |
Michael Fanelli | Senior Director Marketing - Goldfish | Leadership |
Jonathan Paul | Senior Director, Enterprise Packaging | Leadership |
Kira Chamberlain | Director, P&c- Growth Office, R&d And Communications | Leadership |
Linda Ellis | Director / North America Credit Operations | Leadership |
Courtney Quisenberry | Director, Customer Supply Chain | Leadership |
Andrew J. Panas | Regional Vice President Sales, West | Leadership |
Taron Stubbs | Sr. Talent Acquisition Partner | Leadership |
Donald Clay | Assoc. Director - Marketing Operations | Leadership |
Jovan Thompson | Director Operational Excellence | Leadership |
Dat Lai | Head Of People Analytics | Leadership |
Jim Stavropulos | Associate Director Reliability Engineering / Maintenance | Leadership |
Diane Johnson May | Executive Vice President, Chief People and Culture Officer | Leadership |
Daniel L. Poland | Executive Vice President and Chief Enterprise Transformation Officer | Leadership |
Pam Tebbetts | Director | Leadership |
Kristin Ennis | Vice President, Internal Communications | Leadership |
Ryan Malenfant | Vice President Of Sales - West | Leadership |
Carrie L. Anderson | EVP & Chief Financial Officer | Leadership |
Faith Atwood | Senior Marketing Director - Marketing Efficiency | Leadership |
Anthony Sanzio | Executive Vice President, Chief Communications Officer | Leadership |
639 more people are available in the full profile.
Complete people profiles for Snyder's-Lance
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Investments & Acquisitions by Snyder's-Lance
Snyder's-Lance has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Baptistas Bakery and Diamond Foods.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Trail mixes and nuts are provided by an internet-first brand. | diamondfoods.com | Stockton, United States | 1911 | Feb 2016 | •••• | |
Baked goods are produced and distributed by Baptistas Bakery. | baptistas.com | Franklin, United States | 1999 | May 2014 | $202M |
Complete acquisition details for Snyders-Lance
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- Exports
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Timeline of Snyder's-Lance
5 dated milestones of Snyder's-Lance across 104 years, from founding to its latest funding, stage changes and deals.
- Founded Snyder's-Lance is founded.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Baptistas Bakery.
- Acquisition Acquires Diamond Foods.
- Exit Acquired by Campbell Soup Co.
Competitors of Snyder's-Lance
Snyder's-Lance has 3 listed competitors in our database, 1 of them funded. They include Panera Bread, Mars and Mondelez International.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| panerabread.com | 1987 | St. Louis, United States | $145.61M | Provider of bakery-cafe services and a loyalty program | ||
| mars.com | 1911 | Mclean, United States | Grains, legumes, snacks, pet care, and confectionery products are produced. | |||
| mondelezinternational.com | 2012 | Chicago, United States | 6 | Multi-category convenience foods are produced and distributed globally. |
Detailed competitors of Snyders-Lance
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Web traffic of Snyder's-Lance
Websites that share an audience with Snyder's-Lance (snyderslance.com).
Websites whose visitors overlap most with Snyder's-Lance. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| lance.com | 100% | #1,115,690 | View details | ||
| snydersofhanover.com | 97% | 41.3K | #663,447 | View details | |
mike-sells.com | mike-sells.com | 91% | – | ||
| shearers.com | 85% | 64.6K | #433,924 | View details | |
| traversebayfarms.com | 40% | #1,966,056 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Snyder's-Lance
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- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Snyder's-Lance (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Snyder's-Lance
Complete news archive for Snyders-Lance
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Frequently Asked Questions about Snyder's-Lance
Snyder's-Lance was founded in 1913.
Snyder's-Lance is headquartered in Charlotte, United States. It is registered at Charlotte, North Carolina, United States.
Snyders Lance is a manufacturer, distributor, and marketer of snack products. Products they offer include sandwich crackers, cookies, restaurant crackers and bread items, candy, chips, meat snacks, nuts, and bakery items. The company was formed as a result of a merger between Lance and Snyders of Hanover. Acquisitions include Snack Factory for 312M (2012), Stateline Service Corp (2013) and Diamond Foods for 1.27B (2015). Their products are distributed under their private labels and acquired brands.
Snyder's-Lance's top competitors include Panera Bread, Mondelez International and Mars.
Snyder's-Lance offers Goldfish, Cape Cod Chips, Kettle Brand Chips, Pepperidge Farm Cookies, and Snyder’s of Hanover Pretzels.
Snyder's-Lance has made 2 acquisitions, including Baptistas Bakery, and Diamond Foods.
Snyder's-Lance has 1 investor. Key investors include Campbell Soup Co.
Snyder's-Lance operates through The Campbell's Company.
Yes. Snyder's-Lance was acquired by Campbell Soup Co in December 2017.

