About Sober
Sober is a Consumer company based in Delhi (India) founded in 2020 by Vansh Pahuja. Non-alcoholic whiskey, rum, gin, and other drinks are offered online. It operates in the Consumer and Retail sectors. Sober has raised $290.41 thousand across 1 funding round from investors including Diageo India, Aditya Aggarwal and Vansh Pahuja. The company has 1 employees. Sober was last valued at $1.83 million in September 2024. Its website drinksober.co draws about 49 thousand monthly visits. Its Indian entity V9 Beverages Private Limited reported revenue of ₹1.50 Cr. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Beverages. Its competitors include Jimmy's Cocktails and Catwalk Botanics; 1 of its 2 listed competitors has raised funding.
Company details
Sober was founded in 2020 in Delhi, India, as an online brand in the non-alcoholic beverages sector. A catalog of products, including non-alcoholic whiskey, rum, gin, and similar options, is maintained on the platform. Recipes for preparing cocktails using these drinks are also provided to users. Operations focus on e-commerce delivery within the region.
- Headquarters Delhi, India
- Employees 1
- Founders Vansh Pahuja
- Stage Minicorn
- SectorsConsumerRetail
- Email••••••••
- Phone•••• ••••
- Website drinksober.co
- Social Facebook Instagram
- Legal Name V9 Beverages Private Limited
- Date of Incorporation 04 Nov, 2020
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue₹1.50 Cr
FY 2025 · +165% YoY
- Net Loss-₹86.9 Lakh
FY 2025 · -58% margin
- EBITDA-₹80.6 Lakh
FY 2025 · -54% margin
- Total Equity Funding$290.41K (USD)
in 1 rounds
- Latest Funding Round$290.41K (USD), Seed
Sep 2024
- InvestorsDiageo India
& 3 more
- Employee Count1
Associated legal entities of Sober
Sober operates through V9 Beverages Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| V9 Beverages Private Limited CIN U11049DL2020PTC372714 | Active | 04 Nov 2020 | New Delhi, Delhi | ₹1.5 Cr | 3 | View details |
Funding Insights of Sober
Sober has successfully raised a total of $290.41K through 1 strategic funding round. The most recent funding activity was a Seed round of $290.41 thousand completed in September 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $290,407
- Total Rounds 1
- Last Round Seed — $290,407
- First Round $290,407
(Sep 2024)
- Investors Count 4
All 1 funding rounds of Sober with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2024 | $290,407 | Seed | $1.83M | Diageo India, Aditya Aggarwal |
| Date | Valuation | Stage |
|---|---|---|
| Sep 2024 | $1.83M | •••••••• |
Last known valuation $1.83M (Sep 2024). 4 investors in total: 1 institutional and 3 angel.
Investors in Sober
Sober has secured backing from 4 investors, including angel and institutional investors. Prominent investors backing the company include Diageo India, Aditya Aggarwal and Vansh Pahuja.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multi-category alcoholic beverages are produced and distributed by Diageo India. | 1826 | diageoindia.com | Bengaluru, India | |
AA Aditya Aggarwal | unknown_11370670ca3741c79 | |||
VP Vansh Pahuja | unknown_5dac60e7f9df4a528 | |||
AA Aditya Aggarwal | Angel investor, ex-Facebook engineer, supports Indian startups | unknown_6f899adcf67b49899 |
Investor details for Sober
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of V9 Beverages Private Limited (Sober)
V9 Beverages Private Limited is the primary company behind Sober. The board of V9 Beverages Private Limited currently have 3 directors; the longest-serving is Aditya Aggarwal, appointed in 2020. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Aditya Aggarwal DIN 06641910 | Director | 04 Nov 2020 | 5 yrs 11 mo | V9 Beverages Private Limited |
| Vansh Pahuja DIN 07946069 | Managing Director | 04 Nov 2020 | 5 yrs 11 mo | V9 Beverages Private Limited |
| Ashish Parikh DIN 10744652 | Director | 26 Sep 2024 | 2 yrs | V9 Beverages Private Limited |
People of Sober
1 people are tracked at Sober (1 in leadership); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
| Founder | Leadership |
Complete people profiles for Sober
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Sober
Figures of V9 Beverages Private Limited, the primary company behind Sober, for FY 2025. Revenue was ₹1.50 Cr (+165% year on year). Net loss was -₹86.9 Lakh (-58% margin). EBITDA was -₹80.6 Lakh (-54% margin). Revenue has grown at a compounded annual rate of +110% over three years.
- ₹1.50 CrRevenue · FY 2025 · +165% YoY
- -₹86.9 LakhNet loss · -58% margin
- -₹80.6 LakhEBITDA · -54% margin
- ₹1.2 LakhPaid-up capital
- +110%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of V9 Beverages Private Limited are on its company page.
Detailed financial statements for Sober
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Sober
3 dated milestones of Sober across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Sober is founded.
- Funding First funding round of $290K.
- Milestone Reaches Minicorn status.
Competitors of Sober
Sober has 2 listed competitors in our database, 1 of them funded. They include Jimmy's Cocktails and Catwalk Botanics.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| drinkjimmys.com | 2019 | Gurugram, India | $6M | 49 | Retailer of low-calorie cocktail mixers, sparkling mixers, and non-alcoholic beer | |
| catwalkbotanics.com | 2022 | Delhi, India | A direct-to-consumer brand offering non-alcoholic spirits and cocktails. |
Detailed competitors of Sober
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Sober
The website of Sober (drinksober.co) receives about 48.7K visits a month.
- Monthly visits48.7K
▼ 41.8% vs previous month
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Sober (Food & Beverage Products & Processing) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Sober
Complete news archive for Sober
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Sober
Sober was founded in 2020 and raised its 1st funding round 4 years after it was founded.
Sober is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Sober is a funded company, having raised a total of $290.41K across 1 funding round to date. The company's 1st funding round was a Seed of $290.41K, raised on Sep 2024.
Sober has 1 employees.
The primary company behind Sober, V9 Beverages Private Limited, reported revenue of ₹1.50 Cr for FY 2025, up 165% year on year.
Sober was founded in 2020 in Delhi, India, as an online brand in the non-alcoholic beverages sector. A catalog of products, including non-alcoholic whiskey, rum, gin, and similar options, is maintained on the platform. Recipes for preparing cocktails using these drinks are also provided to users. Operations focus on e-commerce delivery within the region.
Sober's top competitors include Jimmy's Cocktails and Catwalk Botanics.
Sober has 4 investors. Key investors include Diageo India, Aditya Aggarwal, Vansh Pahuja, and Aditya Aggarwal.
The valuation of Sober is $1.83M as of Sep 2024.
Sober operates through V9 Beverages Private Limited.
The legal entities of Sober currently have 3 directors, including Aditya Aggarwal, Vansh Pahuja, Ashish Parikh.