About Social Snowball
Social Snowball is a Retail company based in Miami (United States) founded in 2020 by Noah Tucker, and was acquired by dotDigital Group in June 2025. Affiliate marketing platforms are provided for eCommerce businesses. Social Snowball has raised $430 thousand across 1 funding round from investors including dotDigital Group. Its website socialsnowball.io draws about 363 thousand monthly visits. Social Snowball offers products and services including Referral Programs, Influencer Management, Safelinks, and TikTok Shop Affiliate. Its focus areas include E-Commerce Enablers, Plugins, Shopify and Marketing. Its competitors include Mason and Replo; 2 of its 2 listed competitors have raised funding.
Company details
Social Snowball was founded in 2020 in Miami, United States, as a provider of affiliate marketing solutions for eCommerce businesses. An automated platform is utilized to enable new customers to create affiliate accounts and share discount codes directly from the thank you page. Access to personalized affiliate dashboards is granted following the first referral purchase. Operations are structured around a subscription-based model within the digital marketing sector.
- Headquarters Miami, United States
- Founders Noah Tucker
- Stage Acquired
- SectorsRetail
- Website category Business and Consumer Services · Business Services
- Email••••••••
- Website socialsnowball.io
- Social LinkedIn X Facebook
- Acquired by dotDigital Group (Jun 2025)
- Total Equity Funding$430K (USD)
in 1 rounds
- Latest Funding Round$430K (USD), Seed
Feb 2024
- Investors
- Acquired bydotDigital Group
(Jun 2025)
Products & Services of Social Snowball
Social Snowball offers a comprehensive portfolio of products and services, including Referral Programs, Influencer Management, Safelinks, and TikTok Shop Affiliate.
Tools for creating and managing customer referral incentives.
System for tracking and automating influencer partnerships.
Prevents coupon leaks in affiliate marketing links.
Manages unified affiliate programs for social platforms.
Funding Insights of Social Snowball
Social Snowball has successfully raised a total of $430K through 1 strategic funding round. The most recent funding activity was a Seed round of $430 thousand completed in February 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $430,000
- Total Rounds 1
- Last Round Seed — $430,000
- First Round $430,000
(Feb 2024)
All 1 funding rounds of Social Snowball with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2024 | $430,000 | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in Social Snowball
Social Snowball has secured backing from 1 investor. Prominent investors backing the company include dotDigital Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Marketing service provider | 1999 | dotdigitalgroup.com | Croydon, United Kingdom |
Investor details for Social Snowball
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Social Snowball
2 people are tracked at Social Snowball (2 in leadership).
| Name | Role | Group |
|---|---|---|
Noah Tucker | Founder | Leadership |
Zohaib Rattu ☃️ | VP Of Growth | Leadership |
Complete people profiles for Social Snowball
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Social Snowball
3 dated milestones of Social Snowball across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Social Snowball is founded.
- Funding First funding round of $430K.
- Exit Acquired by dotDigital Group.
Competitors of Social Snowball
Social Snowball has 2 listed competitors in our database, 2 of them funded. They include Mason and Replo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| getmason.io | 2020 | San Francisco, United States | $7.5M | An AI-based shopping copilot is provided for eCommerce businesses. | ||
| getalchemy.app | 2021 | San Francisco, United States | $125,000 | 4 | Website development platform for customizable storefronts is offered. |
Detailed competitors of Social Snowball
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Social Snowball
The website of Social Snowball (socialsnowball.io) receives about 362.9K visits a month and ranks #124,482 among all websites worldwide, #3,255 in Business Services.
- Monthly visits362.9K
▲ 4.1% vs previous month
- Unique visitors118.3K
per month
- Global rank#124,482
among all websites
- Category rank#3,255
Business and Consumer Services · Business Services
- Bounce rate44%
- Pages per visit3.7
- Average visit1 min 43 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with Social Snowball. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| klaviyo.com | 100% | 6.6M | #5,596 | View details | |
tabs.co | tabs.co | 98% | #102,859 | – | |
| goaffpro.com | 97% | 1.3M | #56,952 | View details | |
| refersion.com | 97% | 249.8K | #162,267 | View details | |
| tydo.com | 92% | 14.8K | #1,840,631 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 26 similar websites and full traffic analytics for Social Snowball
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 26 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in E-Commerce Enablers & Infrastructure
3 companies that operate in the same segment as Social Snowball (E-Commerce Enablers & Infrastructure) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.4 B | 233 | ||
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | 576 |
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Frequently Asked Questions about Social Snowball
Social Snowball was founded in 2020 and raised its 1st funding round 4 years after it was founded.
Social Snowball is headquartered in Miami, United States. It is registered at Miami, Florida, United States.
Social Snowball is a funded company, having raised a total of $430K across 1 funding round to date. The company's 1st funding round was a Seed of $430K, raised on Feb 2024.
Social Snowball was founded in 2020 in Miami, United States, as a provider of affiliate marketing solutions for eCommerce businesses. An automated platform is utilized to enable new customers to create affiliate accounts and share discount codes directly from the thank you page. Access to personalized affiliate dashboards is granted following the first referral purchase. Operations are structured around a subscription-based model within the digital marketing sector.
Social Snowball offers Referral Programs, Influencer Management, Safelinks, and TikTok Shop Affiliate.
Social Snowball has 1 investor. Key investors include dotDigital Group.
Yes. Social Snowball was acquired by dotDigital Group in June 2025.
The website of Social Snowball receives about 363 thousand visits a month and ranks #124,482 among all websites worldwide.