sojo

Irving, United States Founded: 2020 • Age: 6 yrs
Offers a platform for hoteliers to book guest amenities online

About sojo

sojo is a company based in Irving (United States) founded in 2020.. sojo has raised $13.7 million across 3 funding rounds from investors including Ballast Point Ventures and Jason Sprenkle. sojo offers products and services including Bathroom Amenities, Kitchen Essentials, Pantry Staples, and Gifts. sojo operates in a competitive market with competitors including American Hotel and Ramayan Supply, among others.

  • Headquarter Irving, United States
  • Sectors
    Travel & Hospitality
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Sojo, Inc.
Operational Areas
Travel & Hospitality → Hospitality, Lodging & Accommodation
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $13.7 M (USD)

    in 3 rounds

  • Latest Funding Round
    $2.5 M (USD), Series A

    Jan 22, 2026

  • Investors
  • Employee Count
    Employee Count
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Products & Services of sojo

sojo offers a comprehensive portfolio of products and services, including Bathroom Amenities, Kitchen Essentials, Pantry Staples, and Gifts. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Essentials for stocking bathrooms in vacation rentals

Supplies for cleaning and maintaining kitchens

Vacation-size items for guest pantry needs

Custom gifts to greet and enhance guest stays

People of sojo
Headcount 10-50
Employee Profiles 7
Employee Profiles
People
Nat Pariseau
Chief Financial Officer
People
Greggory Washam
Procurement & Planning Director
People
Maxwell Farley
Chief Executive Officer
People
Joy Ritter
Director of Marketing

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Funding Insights of sojo

sojo has successfully raised a total of $13.7M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $2.5 million completed in January 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series A — $2.5M
  • First Round

    (09 Feb 2023)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Jan, 2026 Amount Series A - sojo Valuation

investors

Dec, 2024 Amount Series A - sojo Valuation

investors

Feb, 2023 Amount Series A - sojo Valuation Ballast Point Ventures
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in sojo

sojo has secured backing from 2 investors, including venture fund and angel investors. Prominent investors backing the company include Ballast Point Ventures and Jason Sprenkle. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Expansion capital is provided by Ballast Point Ventures to growing companies.
Founded Year Domain Location

Jason Sprenkle

Angel investor focusing on Indian startups, experienced in tech and innovation.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by sojo

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - sojo

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Sojo Comparisons

Employees
+
Add Comparison
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Competitors of sojo

sojo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as American Hotel and Ramayan Supply, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Serves as an online distributor of hospitality products.
domain founded_year HQ Location
Wholesale supplier of linens, bedding, and amenities for hospitality industry.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Sojo

Frequently Asked Questions about sojo

When was sojo founded?

sojo was founded in 2020 and raised its 1st funding round 3 years after it was founded.

Where is sojo located?

sojo is headquartered in Irving, United States. It is registered at Irving, Texas, United States.

Is sojo a funded company?

sojo is a funded company, having raised a total of $13.7M across 3 funding rounds to date. The company's 1st funding round was a Series A of $6.2M, raised on Feb 09, 2023.

What does sojo do?

Sojo was founded in 2020 and is based in Irving, United States. Operations focus on the hospitality technology sector, where a digital platform enables hoteliers to reserve guest amenities online. Automation is applied to in-home amenities and accommodations for vacation rentals. Kitting processes are managed, along with delivery services to properties, streamlining supply for short-term lodging providers.

Who are the top competitors of sojo?

sojo's top competitors include American Hotel and Ramayan Supply.

What products or services does sojo offer?

sojo offers Bathroom Amenities, Kitchen Essentials, Pantry Staples, and Gifts.

Who are sojo's investors?

sojo has 2 investors. Key investors include Ballast Point Ventures, and Jason Sprenkle.

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