About Sol de Janeiro
Sol de Janeiro is a Consumer company based in New York (United States) founded in 2015 by Marc Capra and Heela Yang, and was acquired by L'Occitane in November 2021. Brand of body care products. Sol de Janeiro has raised $14.58 million across 1 funding round from investors including L'Occitane. Its chief executive, as recorded, is Heela Yang. Its website soldejaneiro.com draws about 1.9 million monthly visits. Sol de Janeiro offers products and services including Brazilian Bum Bum Cream, Cheirosa 62 Perfume Mist, Beija Flor Elasti-Body Oil, and Bom Dia Bright Body Cream. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Multi Category and Natural. Its legal entity is Sol de Janeiro USA, Inc. Its competitors include Function of Beauty, Juice Beauty and True Moringa; 2 of its 3 listed competitors have raised funding.
Company details
Sol de Janeiro was established in 2015 by co-founders Marc Capra and Heela Yang in New York, United States. Operations are focused on the personal care sector, where body care products are created and distributed. The brands online presence is maintained through soldejaneiro.com. Leadership is handled by Heela Yang as co-founder and CEO, with activities centered in the U.S. market.
- Headquarters New York, United States
- Founders Marc Capra, Heela Yang
- Stage Acquired
- SectorsConsumer
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Phone•••• ••••
- Website soldejaneiro.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by L'Occitane (Nov 2021)
- Legal Name Sol De Janeiro Usa, Inc.
- Total Equity Funding$14.58M (USD)
in 1 rounds
- Latest Funding Round$14.58M (USD), Series A
Jun 2019
- Investors
- Acquired byL'Occitane
(Nov 2021)
Products & Services of Sol de Janeiro
Sol de Janeiro offers a comprehensive portfolio of products and services, including Brazilian Bum Bum Cream, Cheirosa 62 Perfume Mist, Beija Flor Elasti-Body Oil, and Bom Dia Bright Body Cream.
Firming body cream with Brazilian-inspired fragrance.
Perfume mist for everyday scent enhancement.
Moisturizing oil for skin elasticity and glow.
Brightening cream for daily skin care routine.
Apps and channels of Sol de Janeiro
its YouTube channel Sol de Janeiro Official has 239K subscribers and 30 videos.
Videos from Sol de Janeiro
The most watched videos on Sol de Janeiro's YouTube channel, Sol de Janeiro Official (239K subscribers). Click a video to play it here.
More on Sol de Janeiro Official.
Funding Insights of Sol de Janeiro
Sol de Janeiro has successfully raised a total of $14.58M through 1 strategic funding round. The most recent funding activity was a Series A round of $14.58 million completed in June 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $14.58M
- Total Rounds 1
- Last Round Series A — $14.58M
- First Round $14.58M
(Jun 2019)
All 1 funding rounds of Sol de Janeiro with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2019 | $14.58M | Series A | – | – | – |
1 investors in total: 1 institutional.
Investors in Sol de Janeiro
Sol de Janeiro has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include L'Occitane.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Beauty and personal care products are sold by L'Occitane globally. | 1976 | loccitane.com | Paris, France |
Investor details for Sol de Janeiro
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Sol de Janeiro
2 people are tracked at Sol de Janeiro (2 in leadership).
| Name | Role | Group |
|---|---|---|
Marc Capra | Co-Founder | Leadership |
Heela Yang | Co-Founder & CEO | Leadership |
Complete people profiles for Sol de Janeiro
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Sol de Janeiro
3 dated milestones of Sol de Janeiro across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Sol de Janeiro is founded.
- Funding First funding round of $14.6M.
- Exit Acquired by L'Occitane.
Competitors of Sol de Janeiro
Sol de Janeiro has 3 listed competitors in our database, 2 of them funded. They include Function of Beauty, Juice Beauty and True Moringa.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| functionofbeauty.com | 2015 | New York, United States | $166.17M | 335 | Customized skin and hair care products are provided online. | |
| juicebeauty.com | 2005 | San Rafael, United States | $27.11M | 66 | Clean skincare and makeup solutions are offered by Juice Beauty. | |
| truemoringa.com | 2013 | Cambridge, United States | Moringa oil-based skin and hair care products are offered. |
Detailed competitors of Sol de Janeiro
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Web traffic of Sol de Janeiro
The website of Sol de Janeiro (soldejaneiro.com) receives about 1.9M visits a month and ranks #18,320 among all websites worldwide, #852 in Beauty and Cosmetics.
- Monthly visits1.9M
▼ 34.6% vs previous month
- Unique visitors1.3M
per month
- Global rank#18,320
among all websites
- Category rank#852
Lifestyle · Beauty and Cosmetics
- Bounce rate53%
- Pages per visit3.8
- Average visit2 min 15 sec
- DevicesDesktop 13% · Mobile 87%
Websites whose visitors overlap most with Sol de Janeiro. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ulta.com | 100% | 47.7M | #504 | View details | |
| sephora.com | 100% | 54.5M | #494 | View details | |
| bathandbodyworks.com | 91% | 23.3M | #864 | View details | |
sephora.es | sephora.es | 88% | #22,587 | – | |
| fragrancenet.com | 83% | 14.8M | #1,607 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Sol de Janeiro
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- 40 similar websites
- Audience overlap
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Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Sol de Janeiro (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Sol De Janeiro
Complete news archive for Sol de Janeiro
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Frequently Asked Questions about Sol de Janeiro
Sol de Janeiro was founded in 2015 and raised its 1st funding round 4 years after it was founded.
Sol de Janeiro is headquartered in New York, United States. It is registered at New York, New York, United States.
Heela Yang is the CEO of Sol de Janeiro, as recorded in our data. They have also founded this company.
Sol de Janeiro is a funded company, having raised a total of $14.58M across 1 funding round to date. The company's 1st funding round was a Series A of $14.58M, raised on Jun 2019.
Sol de Janeiro was established in 2015 by co-founders Marc Capra and Heela Yang in New York, United States. Operations are focused on the personal care sector, where body care products are created and distributed. The brands online presence is maintained through soldejaneiro.com. Leadership is handled by Heela Yang as co-founder and CEO, with activities centered in the U.S. market.
Sol de Janeiro's top competitors include Function of Beauty, Juice Beauty and True Moringa.
Sol de Janeiro offers Brazilian Bum Bum Cream, Cheirosa 62 Perfume Mist, Beija Flor Elasti-Body Oil, and Bom Dia Bright Body Cream.
Sol de Janeiro has 1 investor. Key investors include L'Occitane.
Sol de Janeiro operates through Sol De Janeiro Usa, Inc..
Yes. Sol de Janeiro was acquired by L'Occitane in November 2021.
The website of Sol de Janeiro receives about 1.9 million visits a month and ranks #18,320 among all websites worldwide.