About Sonic Automotive
Sonic Automotive is a publicly listed company based in Charlotte (United States) founded in 1997. It operates as a new and used cars are sold online through dealership operations. The company has 10,800 employees. Sonic Automotive has completed 10 acquisitions, including Audi Owings Mills, Audineworleans and Black Hills Harley-Davidson. Its website sonicautomotive.com draws about 100 thousand monthly visits. Sonic Automotive offers products and services including New Car Inventory, Used Car Inventory, and Financial Services. Its focus areas include Auto, Auto Retail & Aftersales, Dealership and Cars. Its competitors include Carvana, Porsche, Copart, Vroom and Cars.com and 5 more; 5 of its 10 listed competitors have raised funding.
Company details
Sonic Automotive was founded in 1997 and is headquartered in Charlotte, United States. The company operates in the automotive sector as an online dealer of new and used vehicles. Dealership services are provided across various locations in the U.S. In 2022, annual revenues of 14 billion were recorded, alongside a net profit of 0.08 billion. Operations focus on vehicle sales and related automotive services.
- Annual Revenue$15.15 B (USD)6.53as on Dec 31, 2025
- Net Profit$118.7 M (USD)-45.05as on Dec 31, 2025
- EBITDA$710.3 M (USD)16.42as on Dec 31, 2025
- Investors
- Employee Count10,800
- Investments & AcquisitionsAudi Owings Mills
& 9 more
Products & Services of Sonic Automotive
Sonic Automotive offers a comprehensive portfolio of products and services, including New Car Inventory, Used Car Inventory, and Financial Services.
Platform for browsing and purchasing new vehicles online
Selection of pre-owned vehicles for sale and trade
Services for vehicle financing and appraisals
Apps and channels of Sonic Automotive
its YouTube channel Porsche has 987K subscribers and 30 videos.
Videos from Sonic Automotive
The most watched videos on Sonic Automotive's YouTube channel, Porsche (987K subscribers). Click a video to play it here.
More on Porsche.
Funding Insights of Sonic Automotive
- Total Rounds 2
- First Round $250M
(Mar 2017)
- Investors Count 1
All 2 funding rounds of Sonic Automotive with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2023 | – | Post-IPO | – | – | |
| Mar 2017 | $250M | Debt – Conventional | – | – | – |
1 investors in total: 1 institutional.
Investors in Sonic Automotive
Sonic Automotive has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include High Tower.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of wealth management services | 2008 | hightoweradvisors.com | Chicago, United States |
Investor details for Sonic Automotive
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People of Sonic Automotive
231 people are tracked at Sonic Automotive (78 in leadership, 7 in board & advisors, 146 in team); the tracked headcount is 10,800.
| Name | Role | Group |
|---|---|---|
David Bruton Smith | CEO | Leadership |
Jeff Dyke | President, Director | Leadership |
Kelly Dyer | Divisional Finance Director | Leadership |
Maria Moncada Alaoui | Porsche Brand VP For Sonic Automotive | Leadership |
Richard Chase Hitt | Director Of Application Development | Leadership |
James Jones | Fixed Operations Director BMW Of Nashville South, BMW Of Nashville North, Porsche Of Nashville | Leadership |
Joel Kronenberg | Treasury Director | Leadership |
John Perez | Sr. Director Talent Acquisition | Leadership |
Michael Verrigni | Director Of Leadership Development And Training | Leadership |
Bev Evans | Director Human Resources Information Technology | Leadership |
Allison Hope Yarber | Corporate And Brand HR Director | Leadership |
Jill Blanc | Brand Human Resources Director | Leadership |
Autumn Scisciani | Director Of Instructional Design And Organizational Development | Leadership |
Cg Saffer | Vice President & Chief Accounting Officer | Leadership |
Aaron Ormond | VP Of Marketing, Echopark Automotive & Sonic Powersports | Leadership |
Curtis Rost | Service Director | Leadership |
Bradley Bemis | Regional Used Vehicle Director | Leadership |
Bill Hull | Regional Vice President | Leadership |
Victor Sanchez | Service Director | Leadership |
Elise Turner | Senior Director Agile Process Quality And Relase | Leadership |
211 more people are available in the full profile.
Complete people profiles for Sonic Automotive
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IPO & Listings of Sonic Automotive
Sonic Automotive is a publicly listed company on the NYSE with ticker symbol SAH in USA, operating in the Retail trade sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date14 Nov 1997
- Listed onNYSE: SAH
- Listed entitySonic Automotive, Inc.
- Exchange sectorRetail trade
- ISINUS83545G1022
- Share price$61.06 (+0.41% on the day) · 2026-10-13
- Market capitalisation$1.93B
- Price to earnings9.7
- EPS (diluted, trailing year)$6.27
- Dividend yield2.6%
- Volume (last session)257,014
Financials of Sonic Automotive
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | $15.15B | $118.7M | $710.3M |
| 2024 | $14.22B | $216.0M | $610.1M |
| 2023 | $14.37B | $178.2M | $665.9M |
| 2022 | $14.00B | $88.5M | $762.5M |
| 2021 | $12.40B | $348.9M | $638.5M |
Detailed financial statements for Sonic Automotive
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Investments & Acquisitions by Sonic Automotive
Sonic Automotive has strategically engaged in corporate development activities, having acquired 10 companies. Notable acquisitions include Audi Owings Mills, Audineworleans and Black Hills Harley-Davidson.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
New and used Audi vehicles are retailed with related services. | audineworleans.com | – | 0 | Dec 2024 | •••• | |
Provider of dealership services for motorcycles | blackhillshd.com | Rapid, United States | 1978 | Feb 2023 | •••• | |
Manufacturer of automotive spare parts and accessories | audiowingsmills.com | Owings Mills, United States | 2014 | Aug 2022 | •••• | |
Volkswagen cars are sold and serviced at the dealership. | cookvolkswagen.com | Fallston, United States | 1962 | Nov 2021 | •••• | |
Franchised dealerships for new and used vehicles are operated. | rfjauto.com | Dallas, United States | 2014 | Sep 2021 | •••• | |
Online marketplace of new and used vehicles | grandjunctionvolkswagen.com | Grand Junction, United States | 2014 | Jul 2021 | •••• | |
Subaru vehicles are retailed and serviced in Grand Junction. | rockymtnsubaru.com | Grand Junction, United States | 1999 | Jul 2021 | •••• | |
Major motorsports venues and racing events are owned and operated. | speedwaymotorsports.com | Charlotte, United States | 1959 | Jul 2019 | •••• | |
Dealership services for Honda car sales are provided. | luterileyhonda.com | Richardson, United States | 1996 | Mar 1999 | •••• | |
Provider of car dealership services | capitalchevroletnc.com | Wake Forest, United States | 2016 | Jul 1998 | •••• |
Complete acquisition details for Sonic Automotive
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Timeline of Sonic Automotive
14 dated milestones of Sonic Automotive across 27 years, from founding to its latest funding, stage changes and deals.
- Founded Sonic Automotive is founded.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Capital Chevrolet.
- Acquisition Acquires Lute Riley Honda.
- Funding First funding round of $250.0M.
- Acquisition Acquires Speedway Motorsports.
- Acquisition Acquires Grand Junction Volkswagen.
- Acquisition Acquires Grand Junction Subaru.
- Acquisition Acquires RFJ Auto Partners.
- Acquisition Acquires Cook Volkswagen.
- Acquisition Acquires Audi Owings Mills.
- Acquisition Acquires Black Hills Harley-Davidson.
- Funding Latest funding round, Post-IPO,.
- Acquisition Acquires Audineworleans.
Competitors of Sonic Automotive
Sonic Automotive has 10 listed competitors in our database, 5 of them funded. They include Carvana, Porsche, Copart, Vroom and Cars.com, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| carvana.com | 2012 | Phoenix, United States | $460M | 37,296 | Pre-owned vehicles are sold online with financing and valuation services. | |
| porsche.com | 1948 | Atlanta, United States | – | 38,952 | Luxury sports cars are designed, manufactured, and distributed internationally. | |
| copart.com | 1982 | Dallas, United States | – | 10,200 | Used and salvaged vehicles are offered via an online marketplace. | |
| vroom.com | 2013 | New York, United States | $707.61M | 1,613 | Used cars are purchased and resold online through Vroom's platform. | |
| cars.com | 1998 | Chicago, United States | – | 1,784 | Used cars are listed and analyzed on an online platform. | |
| droom.in | 2014 | Gurugram, India | $344.27M | 156 | Used vehicles are bought and sold through an AI platform. | |
| carmax.com | 1993 | Richmond, United States | – | 30,993 | Retailer of used cars | |
| group1auto.com | 1997 | Houston, United States | – | 16,011 | Provider of new & used cars and trucks dealership services | |
| cargurus.com | 2006 | Cambridge, United States | $1.75M | 843 | Automotive vehicle listings are managed via an app-based platform. | |
| truecar.com | 2005 | Santa Monica, United States | $270.2M | 324 | Online new and used cars listing platform |
Detailed competitors of Sonic Automotive
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Web traffic of Sonic Automotive
The website of Sonic Automotive (sonicautomotive.com) receives about 99.5K visits a month and ranks #231,373 among all websites worldwide, #5,326 in Vehicles.
- Monthly visits99.5K
▲ 19.2% vs previous month
- Unique visitors19.8K
per month
- Global rank#231,373
among all websites
- Category rank#5,326
Vehicles · Vehicles
- Bounce rate28%
- Pages per visit15.1
- Average visit8 min 47 sec
- DevicesDesktop 60% · Mobile 40%
Websites whose visitors overlap most with Sonic Automotive. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| carfax.com | 100% | 54.2M | #763 | View details | |
| group1auto.com | 98% | 68.1K | #445,924 | View details | |
mycarmatch.com | mycarmatch.com | 91% | – | – | – |
folgerautomotive.com | folgerautomotive.com | 88% | – | – | – |
| cargurus.com | 85% | 50M | #777 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Sonic Automotive
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Top companies in Automotive Retail & Aftersales
10 companies that operate in the same segment as Sonic Automotive (Automotive Retail & Aftersales), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
General and life insurance products are provided across multiple categories. | 2016 | Bengaluru, Karnataka, India | USD 462.45 M | USD 1.12 B | 4,589 | |
Pre-owned vehicles are sold online with financing and valuation services. | 2012 | Phoenix, Arizona, United States | USD 460 M | USD 20.32 B | 17,400 | |
Insurance products for vehicles, health, travel, and life are offered. | 2016 | Bengaluru, Karnataka, India | USD 746.17 M | USD 216.04 M | 1,306 | |
Retailer of inspected, certified pre-owned vehicles with service and finance options | 2015 | Gurugram, Haryana, India | USD 741.46 M | USD 446.48 M | 5,812 | |
Pre-owned cars are certified, inspected, and traded online via Kavak. | 2016 | Lerma De Villada, Estado De Mexico, Mexico | USD 1.85 B | – | 11 | |
Auto insurance is delivered via app to individual drivers. | 2017 | London, England, United Kingdom | USD 161.3 M | USD 369.88 M | 625 | |
Provider of car service and repair network | 2016 | Gurugram, Haryana, India | USD 62.01 M | USD 8.06 M | 171 | |
Second-hand cars are listed online to connect buyers and sellers. | 2003 | Mumbai, Maharashtra, India | USD 5.89 M | USD 5.28 M | 451 | |
Vehicle parts and accessories are sold via an online platform. | 1897 | Walsall, West Midlands, United Kingdom | USD 20.37 M | – | – | |
Full-stack marketplace services for car ownership are provided. | 2015 | Singapore, Singapore, Singapore | USD 685.9 M | USD 806.83 M | 1,381 |
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Related news about Sonic Automotive
Complete news archive for Sonic Automotive
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Frequently Asked Questions about Sonic Automotive
Sonic Automotive was founded in 1997 and raised its 1st funding round 20 years after it was founded.
Sonic Automotive is headquartered in Charlotte, United States. It is registered at Charlotte, North Carolina, United States.
Sonic Automotive has 10,800 employees.
Annual revenue of Sonic Automotive is $15.15B as on Dec 31, 2025.
Sonic Automotive was founded in 1997 and is headquartered in Charlotte, United States. The company operates in the automotive sector as an online dealer of new and used vehicles. Dealership services are provided across various locations in the U.S. In 2022, annual revenues of 14 billion were recorded, alongside a net profit of 0.08 billion. Operations focus on vehicle sales and related automotive services.
Sonic Automotive offers New Car Inventory, Used Car Inventory, and Financial Services.
Yes, Sonic Automotive is publicly traded on NYSE under the ticker symbol SAH.
Sonic Automotive has made 10 acquisitions, including Audi Owings Mills, Audineworleans, and Black Hills Harley-Davidson.
Sonic Automotive has 1 investor. Key investors include High Tower.