About Soomla
Soomla is a Media & Entertainment company based in Tel Aviv (Israel) founded in 2012 by Boris Spektor, Yaniv Nizan, and Refael Dakar, and was acquired by ironSource in January 2021. It operates as an analytics platform for mobile game developers publishers. Soomla has raised $8.1 million across 2 funding rounds from investors including ironSource and JAL Ventures. Its chief executive is Yaniv Nizan. Its focus areas include Gaming, Gaming Tech, Monetization and Advertising. Its competitors include Codashop, China Binary Sale Technology, Activision Blizzard Media, SavvyStat and Gondola and 4 more; 2 of its 9 listed competitors have raised funding.
Company details
Soomla was founded in 2012 in Tel Aviv, Israel, as an analytics platform focused on the mobile gaming sector. Revenue from in-game advertisements is tracked across various ad networks, marketing platforms, and testing reports. An API is supplied to deliver user-level ad revenue data, enabling BI analysts to identify user segments, perform cohort analysis, and assess AB tests. Operations support developers and publishers in evaluating monetization strategies.
- Headquarters Tel Aviv, Israel
- Founders Boris Spektor, Yaniv Nizan, Refael Dakar
- Stage Acquired
- SectorsMedia & Entertainment
- Email••••••••
- Website soomla.com
- Social LinkedIn X Facebook
- Acquired by ironSource (Jan 2021)
- Total Equity Funding$8.1M (USD)
in 2 rounds
- Latest Funding Round$2.6M (USD), Series A
Dec 2018
- InvestorsironSource
& 1 more
- Acquired byironSource
(Jan 2021)
Funding Insights of Soomla
Soomla has successfully raised a total of $8.1M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $2.6 million completed in December 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8.1M
- Total Rounds 2
- Last Round Series A — $2.6M
- First Round $5.5M
(Jun 2015)
- Investors Count 1
All 2 funding rounds of Soomla with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2018 | $2.6M | Series A | – | JAL Ventures | – |
| Jun 2015 | $5.5M | Series A | – | – | – |
2 investors in total: 2 institutional.
Investors in Soomla
Soomla has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include ironSource and JAL Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | jalventures.com | - | |
Mobile app monetization platform is provided for developers worldwide. | 2010 | is.com | Tel Aviv, Israel |
Investor details for Soomla
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People of Soomla
13 people are tracked at Soomla (5 in leadership, 8 in team).
| Name | Role | Group |
|---|---|---|
Boris Spektor | Co-Founder & VP | Leadership |
Yaniv Nizan | Co-Founder & CEO | Leadership |
Refael Dakar | Co-Founder & CTO | Leadership |
Igor Petrov | Chief Revenue Officer At Mytona | Leadership |
David Choi | Director Of Ad Monetization At Playstudios | Leadership |
Mikhail Samsonov | Front End Developer | Team |
Scottie Fischer | Marketing Coordinator | Team |
Jeonghyeon Lee | Marketing Team Manager At Wemade Play | Team |
Aaron Roger | Senior Business Development Manager | Team |
Israel Kliger | Server Developer | Team |
Alena Hantsarevich | Software Developer | Team |
Stefano Accosato | Ad Monetization Lead At Tutotoons | Team |
Tanya Freman | Customer Success Manager | Team |
Complete people profiles for Soomla
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Soomla
4 dated milestones of Soomla across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Soomla is founded.
- Funding First funding round of $5.5M.
- Funding Latest funding round, Series A, of $2.6M.
- Exit Acquired by ironSource.
Competitors of Soomla
Soomla has 9 listed competitors in our database, 2 of them funded. They include Codashop, China Binary Sale Technology, Activision Blizzard Media, SavvyStat and Gondola, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| codashop.com | 2015 | Jakarta, Indonesia | – | – | Game credits and coupons are purchased via a single platform. | |
| shenzhoufu.hk | 2004 | Wan Chai, China | – | – | Provides a secure payment platform for in-game purchases. | |
| activisionblizzardmedia.com | 2018 | New York, United States | – | – | Provides in-game ads, playables, and custom integrations for gaming audiences. | |
| savvystat.com | 2017 | Cambridge, United States | $20,000 | – | Virtual economy management solutions are offered to game developers. | |
| gondola.io | 2013 | New York, United States | – | – | Dynamic pricing platform is provided for mobile game virtual economies. | |
| applicasa.com | 2011 | Netanya, Israel | $1M | – | Provides a mobile game management platform for developers and publishers. | |
| voopes.com | 2012 | Burlingame, United States | – | – | In-game virtual currency solutions are provided to game publishers. | |
| boacompra.com | 2002 | Sao Paulo, Brazil | – | – | Delivers monetization solutions for online gaming platforms. | |
| valseer.com | 2017 | Tel Aviv, Israel | – | – | Delivers big data and AI-driven tools for monetizing mobile games effectively. |
Detailed competitors of Soomla
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Top companies in Gaming Platforms & Ecosystem
10 companies that operate in the same segment as Soomla (Gaming Platforms & Ecosystem), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Digital entertainment, e-commerce, and financial services are provided globally. | 2006 | Singapore, Singapore, Singapore | USD 721.47 M | USD 22.94 B | 3,733 | |
Gaming hardware and accessories are developed for players. | 2005 | Irvine, California, United States | USD 126.27 M | – | 1,981 | |
Provider of cross-platform game engine technology | 1991 | Cary, North Carolina, United States | USD 8.13 B | – | 11,961 | |
VR-based head-mounted displays for gaming are provided by Oculus. | 2012 | Menlo Park, California, United States | USD 107.05 M | – | – | |
ESports social video streaming platform | 2006 | San Francisco, California, United States | USD 35.12 M | – | – | |
Microsoft is recognized for software, hardware, and gaming solutions. | 1975 | Redmond, Washington, United States | – | USD 281.72 B | 228,000 | |
Blockchain-based PC and mobile games are developed and published. | 2006 | Kowloon, Hong Kong, China | USD 997.58 M | USD 101.34 M | 307 | |
Custom overlay apps for PC games are developed. | 2009 | Ramat Gan, Tel Aviv District, Israel | USD 149.74 M | – | – | |
Valve Corporation is engaged in gaming, digital distribution, and hardware development. | 1996 | Bellevue, Washington, United States | – | – | 1,855 | |
Unity is recognized as a leading real-time development platform. | 2004 | San Francisco, California, United States | USD 893.5 M | USD 1.85 B | 7,102 |
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Related news about Soomla
Complete news archive for Soomla
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Frequently Asked Questions about Soomla
Soomla was founded in 2012 and raised its 1st funding round 3 years after it was founded.
Soomla is headquartered in Tel Aviv, Israel.
Yaniv Nizan is the current CEO of Soomla. They have also founded this company.
Soomla is a funded company, having raised a total of $8.1M across 2 funding rounds to date. The company's 1st funding round was a Series A of $5.5M, raised on Jun 2015.
Soomla was founded in 2012 in Tel Aviv, Israel, as an analytics platform focused on the mobile gaming sector. Revenue from in-game advertisements is tracked across various ad networks, marketing platforms, and testing reports. An API is supplied to deliver user-level ad revenue data, enabling BI analysts to identify user segments, perform cohort analysis, and assess AB tests. Operations support developers and publishers in evaluating monetization strategies.
Soomla has 2 investors. Key investors include ironSource, and JAL Ventures.
Yes. Soomla was acquired by ironSource in January 2021.