About Soomla
Soomla is a company based in Tel Aviv (Israel) founded in 2012 by Boris Spektor, Yaniv Nizan, and Refael Dakar was acquired by ironSource in January 2021.. Soomla has raised $8.1 million across 2 funding rounds from investors including ironSource and JAL Ventures. Soomla operates in a competitive market with competitors including Codashop, China Binary Sale Technology, Activision Blizzard Media, SavvyStat and Gondola, among others.
- Headquarter Tel Aviv, Israel
- Founders Boris Spektor, Yaniv Nizan, Refael Dakar
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Sectors
Media & Entertainment
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Email
***********
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$8.1 M (USD)
in 2 rounds
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Latest Funding Round
$2.6 M (USD), Series A
Dec 04, 2018
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Investors
ironSource
& 1 more
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Employee Count
Employee Count
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Acquired by
ironSource
(Jan 11, 2021)
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Funding Insights of Soomla
Soomla has successfully raised a total of $8.1M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $2.6 million completed in December 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $2.6M
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First Round
First Round
(23 Jun 2015)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2018 | Amount | Series A - Soomla | Valuation | JAL Ventures |
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| Jun, 2015 | Amount | Series A - Soomla | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Soomla
Soomla has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include ironSource and JAL Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Founded Year | Domain | Location | |
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Mobile app monetization platform is provided for developers worldwide.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Soomla
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Soomla
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Soomla Comparisons
Competitors of Soomla
Soomla operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Codashop, China Binary Sale Technology, Activision Blizzard Media, SavvyStat and Gondola, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Game credits and coupons are purchased via a single platform.
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| domain | founded_year | HQ Location |
Provides a secure payment platform for in-game purchases.
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| domain | founded_year | HQ Location |
Provides in-game ads, playables, and custom integrations for gaming audiences.
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| domain | founded_year | HQ Location |
Virtual economy management solutions are offered to game developers.
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| domain | founded_year | HQ Location |
Dynamic pricing platform is provided for mobile game virtual economies.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Soomla
Frequently Asked Questions about Soomla
When was Soomla founded?
Soomla was founded in 2012 and raised its 1st funding round 3 years after it was founded.
Where is Soomla located?
Soomla is headquartered in Tel Aviv, Israel.
Who is the current CEO of Soomla?
Yaniv Nizan is the current CEO of Soomla. They have also founded this company.
Is Soomla a funded company?
Soomla is a funded company, having raised a total of $8.1M across 2 funding rounds to date. The company's 1st funding round was a Series A of $5.5M, raised on Jun 23, 2015.
What does Soomla do?
Soomla was founded in 2012 in Tel Aviv, Israel, as an analytics platform focused on the mobile gaming sector. Revenue from in-game advertisements is tracked across various ad networks, marketing platforms, and testing reports. An API is supplied to deliver user-level ad revenue data, enabling BI analysts to identify user segments, perform cohort analysis, and assess AB tests. Operations support developers and publishers in evaluating monetization strategies.
Who are the top competitors of Soomla?
Who are Soomla's investors?
Soomla has 2 investors. Key investors include ironSource, and JAL Ventures.