About Soompi
Soompi is a company based in San Francisco (United States) founded in 1998 by Susan Kang was acquired by Viki in August 2015. Soompi has raised $282.08 thousand across 1 funding round from investors including Rakuten Viki. Soompi offers products and services including Soompi News Platform and User Engagement Tools. Soompi operates in a competitive market with competitors including Yandex, Goop, Thrillist, BUZZNET and LittleThings, among others.
- Total Equity Funding$282.08K (USD)
in 1 rounds
- Latest Funding Round$282.08K (USD), Unspecified
Feb 2010
- Investors
- Acquired byViki
(Aug 2015)
Products & Services of Soompi
Soompi offers a comprehensive portfolio of products and services, including Soompi News Platform and User Engagement Tools.
Delivers K-Pop and K-Drama updates via online articles and videos.
Enables logins and forums for community discussions on entertainment.
Apps and channels of Soompi
its YouTube channel Soompi has 3.97M subscribers and 30 videos.
Videos from Soompi
The most watched videos on Soompi's YouTube channel, Soompi (3.97M subscribers). Click a video to play it here.
More on Soompi.
Funding Insights of Soompi
Soompi has successfully raised a total of $282.08K through 1 strategic funding round. The most recent funding activity was a Unspecified round of $282.08 thousand completed in February 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $282,077
- Total Rounds 1
- Last Round Unspecified β $282,077
- First Round $282,077
(Feb 2010)
All 1 funding rounds of Soompi with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2010 | $282,077 | Unspecified | β | β | β |
1 investors in total: 1 institutional.
Investors in Soompi
Soompi has secured backing from 1 investor. Prominent investors backing the company include Rakuten Viki.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Global video streaming is provided with crowd-sourced multilingual subtitles. | 2010 | viki.com | Seoul, South Korea |
Investor details for Soompi
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Soompi
1 people are tracked at Soompi (1 in leadership).
| Name | Role | Group |
|---|---|---|
Susan Kang | Founder | Leadership |
Complete people profiles for Soompi
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Soompi
3 dated milestones of Soompi across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Soompi is founded.
- Funding First funding round of $282K.
- Exit Acquired by Viki.
Competitors of Soompi
Soompi operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Yandex, Goop, Thrillist, BUZZNET and LittleThings, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| yandex.ru | 2000 | Moscow, Russia | – | – | Blog focusing on music, market, video, and other related topics | |
| goop.com | 2008 | New York, United States | $75M | 210 | Multi-category products are retailed online by Goop. | |
| thrillist.com | 2005 | New York, United States | $69.1M | 96 | Digital content on food, travel, health, and lifestyle is published. | |
| buzznet.com | 2005 | Los Angeles, United States | $43.5M | – | Lifestyle news on entertainment, style, and music is delivered online. | |
| littlethings.com | 2014 | New York, United States | – | 93 | Digital media platform with inspirational content | |
| qutoutiao.net | 2016 | Shanghai, China | $242M | – | Content is aggregated and personalized for mobile users via AI. | |
| blavityinc.com | 2014 | Los Angeles, United States | $1.86M | 120 | Network of lifestyle brands | |
| complex.com | 2002 | New York, United States | $60.71M | – | Complex is recognized as a digital media and retail platform. |
Detailed competitors of Soompi
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Soompi
The website of Soompi (soompi.com) receives about 5M visits a month and ranks #14,681 among all websites worldwide, #1,304 in Arts and Entertainment.
- Monthly visits5M
▼ 5.4% vs previous month
- Unique visitors1.5M
per month
- Global rank#14,681
among all websites
- Category rank#1,304
Arts and Entertainment · Arts and Entertainment
- Bounce rate64%
- Pages per visit2.0
- Average visit1 min 42 sec
- DevicesDesktop 30% Β· Mobile 70%
Websites whose visitors overlap most with Soompi. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| allkpop.com | 100% | 9.6M | #8,316 | View details | |
| koreaboo.com | 79% | 8.1M | #8,489 | View details | |
mydramalist.com | mydramalist.com | 71% | – | #1,309 | β |
| kprofiles.com | 68% | – | #12,030 | View details | |
| dramabeans.com | 67% | 1.2M | #55,167 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Soompi
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Soompi
Complete news archive for Soompi
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Soompi
10 companies that operate in the same segment as Soompi (DTC Media Innovators), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Diversified gaming and sports media platforms are operated and developed. | 1999 | Mumbai, Maharashtra, India | USD 127.93 M | USD 194.94 M | 63 | |
News media platform for soccer | 2008 | Berlin, Berlin, Germany | USD 320.1 M | – | – | |
Multi-category news is delivered through an app-based platform. | 2016 | Arlington, Virginia, United States | USD 30 M | – | 356 | |
News media platform covering combat sports | 2011 | Singapore | USD 386 M | – | – | |
Multi-category news is curated and delivered in multiple languages. | 2009 | Bengaluru, Karnataka, India | USD 129.01 M | – | 942 | |
Hyperlocal short news app is provided in multiple languages. | 2014 | Hyderabad, Telangana, India | USD 30.77 M | USD 5.35 M | 309 | |
Online platform publishing content focusing on investment | 2011 | Chicago, Illinois, United States | USD 60.4 M | – | – | |
Subscription-based sports media is delivered to local premium audiences. | 2016 | Chicago, Illinois, United States | USD 134.42 M | – | – | |
Multiple online media and lifestyle brands are owned and operated. | 2007 | Levallois-perret, Hauts-de-seine, France | USD 4.7 M | – | – | |
Sports commentary and news are provided through Hupu's platform. | 2004 | Shanghai, China | USD 338.72 M | – | – |
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Frequently Asked Questions about Soompi
Soompi was founded in 1998 and raised its 1st funding round 12 years after it was founded.
Soompi is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Soompi is a funded company, having raised a total of $282.08K across 1 funding round to date. The company's 1st funding round was a Unspecified of $282.08K, raised on Feb 2010.
Founded in 1998, Soompi is a community fan site focused on Korean and Asian pop entertainment, dramas, music, celebrities, and movies. Reports latest news and important events going on in the world of Korean entertainment. Has a dedicated user base from 150 different countries. As of March 2015, claims to attract 1.2M monthly uniques and has 22M social media followers. Was acquired by Viki, Inc., the leading streaming video service for global TV in August 2015.
Soompi offers Soompi News Platform and User Engagement Tools.
Soompi has 1 investor. Key investors include Rakuten Viki.
Soompi operates through Viki Inc.
Yes. Soompi was acquired by Viki in August 2015.
The website of Soompi receives about 5 million visits a month and ranks #14,681 among all websites worldwide.

