About Sora Finance
Sora Finance is a Financial Services company based in San Francisco (United States) founded in 2021 by Sambit Basu, Rohit G Agarwal, and Siddhartha Oza, and was acquired by Flourish Cash in March 2025. Debt optimization software is provided by Sora Finance for advisors. It operates on a SaaS (Software-as-a-Service) and Brokerage / Intermediation model. Sora Finance has raised $6.4 million across 2 funding rounds from investors including Launchpad Capital, Flourish Cash and Peterson Ventures. Its chief executive, as recorded, is Rohit G Agarwal. Sora Finance offers products and services including Debt Optimization Software and Loan Management & Analytics. Its focus areas include Financials and Consumer Finance. Its legal entity is SoraFinance, Inc.
Company details
Debt optimization solutions are offered by Sora Finance to over 600 financial advisors. Services are focused on helping advisors manage client liabilities across home, auto, student, and personal loans. An ecosystem of over 50 lenders is scanned to secure the best rates. Tools like advisor dashboards and automated reports are provided for client engagement. The company operates as a licensed mortgage broker in the financial services sector.
- Headquarters San Francisco, United States
- Founders Sambit Basu, Rohit G Agarwal, Siddhartha Oza
- Stage Acquired
- SectorsFinancial Services
- Email••••••••
- Website sorafinance.com
- Social LinkedIn X
- Acquired by Flourish Cash (Mar 2025)
- Legal Name Sorafinance, Inc.
- Total Equity Funding$6.4M (USD)
in 2 rounds
- Latest Funding Round$3.9M (USD), Series A
Mar 2023
- InvestorsLaunchpad Capital
& 16 more
- Acquired byFlourish Cash
(Mar 2025)
Products & Services of Sora Finance
Sora Finance offers a comprehensive portfolio of products and services, including Debt Optimization Software and Loan Management & Analytics.
Software for optimizing debt is provided to financial advisors.
Loan management tools are offered for better debt handling.
Funding Insights of Sora Finance
Sora Finance has successfully raised a total of $6.4M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $3.9 million completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.4M
- Total Rounds 2
- Last Round Series A — $3.9M
- First Round $2.5M
(Feb 2022)
- Investors Count 16
All 2 funding rounds of Sora Finance with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2023 | $3.9M | Series A | – | Peterson Ventures, New Era Capital Partners | – |
| Feb 2022 | $2.5M | Seed | – | – |
17 investors in total: 10 institutional and 7 angel.
Investors in Sora Finance
Sora Finance has secured backing from 17 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Launchpad Capital, Flourish Cash and Peterson Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Seed-stage venture capital investments are provided by Peterson Ventures. | petersonventures.com | Salt Lake City, United States | ||
Early-stage tech startups are funded by the venture capital firm. | neweracp.com | Tel Aviv, Israel | ||
Venture capital fund investing in fintech startups | 2020 | launchpad.vc | Oakland, United States | |
| fairbridgepark.com | ||||
Investments in multiple sectors are made by Tubbs Ventures. | tubbs.ventures | California City, United States | ||
Investments are provided to startups by Creative Capital venture firm. | creativevc.co | San Francisco, United States | ||
Startups are accelerated across sectors by Endurance Companies. | endurancecos.com | San Francisco, United States | ||
Early-stage startups are supported through venture capital investments. | 2021 | newera.vc | Tel Aviv, Israel | |
End Poverty in California (EPIC) is focused on economic mobility. | mtubbs.com | Stockton, United States | ||
TK Tejas Konduru | Angel investor and entrepreneur, focused on tech startups, based in India. | unknown_4048418735ac41d6b |
Investor details for Sora Finance
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of Sora Finance
7 people are tracked at Sora Finance (5 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Sambit Basu | Co-Founder and CTO | Leadership |
Rohit G Agarwal | Co-Founder & Co-CEO | Leadership |
Siddhartha Oza | Co-Founder & Co-CEO | Leadership |
Mariko Futamura | Head Of Design | Leadership |
Kyle Davis | VP Of Sales | Leadership |
Mara Reichle | MBA Intern | Team |
Daniel Diaz Medrano | Senior Software Engineer | Team |
Complete people profiles for Sora Finance
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Sora Finance
4 dated milestones of Sora Finance across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Sora Finance is founded.
- Funding First funding round of $2.5M.
- Funding Latest funding round, Series A, of $3.9M.
- Exit Acquired by Flourish Cash.
Web traffic of Sora Finance
The website of Sora Finance (sorafinance.com) receives about 1.7K visits a month.
- Monthly visits1.7K
▲ 6.3% vs previous month
Top companies in Alternative Lending
3 companies that operate in the same segment as Sora Finance (Alternative Lending) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Diversified loans are provided via an AI-enabled online marketplace. | 2012 | Palo Alto, California, United States | USD 128.65 M | USD 1.04 B | 1,190 | |
Various consumer loans and financial services are offered online. | 2011 | San Francisco, California, United States | USD 3.04 B | USD 4.77 B | 6,843 | |
Credit score checking and comparison platform for financial products | 2007 | San Francisco, California, United States | USD 869.77 M | 1,487 |
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Related news about Sora Finance
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Frequently Asked Questions about Sora Finance
Sora Finance was founded in 2021 and raised its 1st funding round 1 year after it was founded.
Sora Finance is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Rohit G Agarwal is the CEO of Sora Finance, as recorded in our data. They have also founded this company.
Sora Finance is a funded company, having raised a total of $6.4M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2.5M, raised on Feb 2022.
Debt optimization solutions are offered by Sora Finance to over 600 financial advisors. Services are focused on helping advisors manage client liabilities across home, auto, student, and personal loans. An ecosystem of over 50 lenders is scanned to secure the best rates. Tools like advisor dashboards and automated reports are provided for client engagement. The company operates as a licensed mortgage broker in the financial services sector.
Sora Finance offers Debt Optimization Software and Loan Management & Analytics.
Sora Finance has 17 investors. Key investors include Launchpad Capital, Flourish Cash, Peterson Ventures, New Era Capital Partners, and Fairbridge Park.
Sora Finance operates through Sorafinance, Inc..
Yes. Sora Finance was acquired by Flourish Cash in March 2025.