About Sora Finance
Sora Finance is a company based in San Francisco (United States) founded in 2021 by Sambit Basu, Rohit G Agarwal, and Siddhartha Oza was acquired by Flourish Cash in March 2025. It operates as a SaaS (Software-as-a-Service), and Brokerage / Intermediation. Sora Finance has raised $6.4 million across 2 funding rounds from investors including Launchpad Capital, Flourish Cash and Peterson Ventures. Sora Finance offers products and services including Debt Optimization Software and Loan Management & Analytics. Sora Finance operates in a competitive market with competitors including AceHours, BankersKlub, Plinkr, Krediidikaitse and Finable India, among others.
- Headquarter San Francisco, United States
- Founders Sambit Basu, Rohit G Agarwal, Siddhartha Oza
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Sectors
Financial Services
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Sorafinance, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$6.4 M (USD)
in 2 rounds
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Latest Funding Round
$3.9 M (USD), Series A
Mar 03, 2023
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Investors
Launchpad Capital
& 16 more
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Employee Count
Employee Count
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Acquired by
Flourish Cash
(Mar 20, 2025)
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Products & Services of Sora Finance
Sora Finance offers a comprehensive portfolio of products and services, including Debt Optimization Software and Loan Management & Analytics. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Software for optimizing debt is provided to financial advisors.
Loan management tools are offered for better debt handling.
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Funding Insights of Sora Finance
Sora Finance has successfully raised a total of $6.4M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $3.9 million completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $3.9M
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First Round
First Round
(16 Feb 2022)
- Investors Count 16
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2023 | Amount | Series A - Sora Finance | Valuation | Peterson Ventures , New Era Capital Partners |
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| Feb, 2022 | Amount | Seed - Sora Finance | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Sora Finance
Sora Finance has secured backing from 17 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Launchpad Capital, Flourish Cash and Peterson Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Seed-stage venture capital investments are provided by Peterson Ventures.
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Founded Year | Domain | Location | |
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Early-stage tech startups are funded by the venture capital firm.
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Founded Year | Domain | Location | |
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Venture capital fund investing in fintech startups
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Sora Finance
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Sora Finance
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Sora Finance Comparisons
Competitors of Sora Finance
Sora Finance operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AceHours, BankersKlub, Plinkr, Krediidikaitse and Finable India, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
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| domain | founded_year | HQ Location |
Platform connecting MSMEs with experts for funding, consulting, and digitization services.
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Debt counselling platform for individuals and businesses
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App for income and expense management
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Offers a platform for professional counseling solutions.
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| domain | founded_year | HQ Location |
Offers online financial consultation and services through subscription plans for individuals and businesses.
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| domain | founded_year | HQ Location |
Loan distribution platform for counsellors to partner with banks and manage financial services.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Sora Finance
Frequently Asked Questions about Sora Finance
When was Sora Finance founded?
Sora Finance was founded in 2021 and raised its 1st funding round 1 year after it was founded.
Where is Sora Finance located?
Sora Finance is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Who is the current CEO of Sora Finance?
Rohit G Agarwal is the current CEO of Sora Finance. They have also founded this company.
Is Sora Finance a funded company?
Sora Finance is a funded company, having raised a total of $6.4M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2.5M, raised on Feb 16, 2022.
What does Sora Finance do?
Debt optimization solutions are offered by Sora Finance to over 600 financial advisors. Services are focused on helping advisors manage client liabilities across home, auto, student, and personal loans. An ecosystem of over 50 lenders is scanned to secure the best rates. Tools like advisor dashboards and automated reports are provided for client engagement. The company operates as a licensed mortgage broker in the financial services sector.
Who are the top competitors of Sora Finance?
Sora Finance's top competitors include BankersKlub, Optivice and Plinkr.
What products or services does Sora Finance offer?
Sora Finance offers Debt Optimization Software and Loan Management & Analytics.
Who are Sora Finance's investors?
Sora Finance has 17 investors. Key investors include Launchpad Capital, Flourish Cash, Peterson Ventures, New Era Capital Partners, and Fairbridge Park.