Sortable

Kitchener, Canada Founded: 2012 • Age: 14 yrs Acquired By Freestar
Ad optimization is enabled via machine learning for publishers.

About Sortable

Sortable is a company based in Kitchener (Canada) founded in 2012 was acquired by Freestar in September 2021. Sortable operates in a competitive market with competitors including Adjust, Flurry, 4C Insights, data.ai and AMPLYFI, among others.

Key Metrics

Funding Insights of Sortable

  • Total Rounds 1
  • Investors Count 1

All 1 funding rounds of Sortable with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Apr 2014–Seed–Accelerator Centre
–
Valuation history

3 investors in total: 3 institutional.

Investors in Sortable

Sortable has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Freestar, Rebellion Media and Accelerator Centre.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
Startups are built and accelerated in a structured studio environment.
–acceleratorcentre.comWaterloo, Canada
Advertising solutions are provided to digital publishers by Freestar.
2004freestar.comPhoenix, United States
Provider of website & mobile application development, SEO, SMM, and advertising services
2012rebellionmedia.comWaterloo, Canada
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Investor details for Sortable

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of Sortable

1 people are tracked at Sortable (1 in team).

NameRoleGroup
Laurie Kinsella
Senior AccountantTeam
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Complete people profiles for Sortable

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

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Timeline of Sortable

4 dated milestones of Sortable across 9 years, from founding to its latest funding, stage changes and deals.

  1. Founded Sortable is founded.
  2. Exit Acquired by Rebellion Media.
  3. Funding First funding round.
  4. Exit Acquired by Freestar.

Competitors of Sortable

Sortable operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Adjust, Flurry, 4C Insights, data.ai and AMPLYFI, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
adjust.com2012Berlin, Germany$256.1M149
Cloud-based software for mobile marketing analytics is provided.
flurry.com2005San Francisco, United States$63M–
Mobile application analytics solutions are offered by Flurry.
4cinsights.com2011Chicago, United States$31.7M282
Cloud-based market intelligence is delivered across closed ecosystems.
data.ai2010San Francisco, United States$157M123
Market data is analyzed by AI to generate consumer insights.
amplyfi.com2015Cardiff, United Kingdom$11.85M40
Open-source data is curated, analyzed, and visualized via AI platform.
tapclicks.com2011San Jose, United States$23.5M64
Cloud based marketing management platform for businesses
singular.net2014Tel Aviv, Israel$50M29
Marketing data is unified and ROI is analyzed across channels.
inmarket.com2010Austin, United States$1M264
Marketing measurement solutions are delivered to link brands with consumers.
neoway.com.br2002Florianopolis, Brazil$45M–
Neoway is recognized as Brazil's largest data analytics company.
mediaradar.com2006New York, United States$6.7M–
Advertisement sales intelligence tool
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Detailed competitors of Sortable

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of Sortable

Websites that share an audience with Sortable (sortable.com).

Similar websites

Websites whose visitors overlap most with Sortable. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
phonearena.com
100%
–#10,289View details
engadget.com
96%
6.8M#12,531View details
theverge.com
69%
13.7M#5,836View details

Latest news on Sortable

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Complete news archive for Sortable

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Similar companies to Sortable

10 companies that operate in the same segment as Sortable (Advertising & Marketing Tech), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
AI-powered platform manages marketing creatives and customer journeys.
1982San Jose, California, United States–USD 23.77 B30,710
Platform offering mobile ad network software
2007Bengaluru, Karnataka, IndiaUSD 265.6 MUSD 268.38 M1,074
AI-driven ad campaigns are managed for personalization and optimization.
2005Paris, FranceUSD 59.97 MUSD 1.94 B3,510
Ad verification solutions are delivered for digital media campaigns.
2008New York, New York, United StatesUSD 396.5 MUSD 748.29 M1,200
Consumer intelligence-driven mobile marketing platform is provided for user acquisition.
2005Singapore, SingaporeUSD 10 MUSD 288.73 M618
Native advertising solutions are delivered via a cloud-based content platform.
2006New York, New York, United StatesUSD 403.72 MUSD 1.3 B1,800
SSP software is offered to publishers for ad inventory sales.
2006Redwood City, California, United StatesUSD 31 MUSD 282.93 M1,050
Customizable smart lock screen experiences are developed for mobile devices.
2019Bengaluru, Karnataka, IndiaUSD 390 M––
Cloud based mobile marketing analytics and attribution platform
2011San Francisco, California, United StatesUSD 1.29 B––
Mobile advertising & monetization
2007San Francisco, California, United StatesUSD 60.05 M––
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Frequently Asked Questions about Sortable

Sortable was founded in 2012 and raised its 1st funding round 2 years after it was founded.

Sortable is headquartered in Kitchener, Canada. It is registered at Kitchener, Ontario, Canada.

Sortable was established in 2012 in Kitchener, Canada, within the digital advertising sector. Machine learning is applied to automate ad optimization for publishers, allowing real-time selections of networks to fill ad spaces. Certification as a Google publishing partner is held, and 20 websites are operated. Core operations center on enhancing ad impression efficiency through data-driven decisions.

Sortable's top competitors include Adjust, 4C Insights and Singular.

Sortable has 3 investors. Key investors include Freestar, Rebellion Media, and Accelerator Centre.

Yes. Sortable was acquired by Freestar in September 2021.

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