About Sortable
Sortable is a company based in Kitchener (Canada) founded in 2012 was acquired by Freestar in September 2021. Sortable operates in a competitive market with competitors including Adjust, Flurry, 4C Insights, data.ai and AMPLYFI, among others.
- Headquarter Kitchener, Canada
- SectorsMedia & Entertainment
- Website sortable.com
- Social LinkedIn X
- Acquired by Freestar (Sep 2021)
Funding Insights of Sortable
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Sortable with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2014 | – | Seed | β | Accelerator Centre | β |
3 investors in total: 3 institutional.
Investors in Sortable
Sortable has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Freestar, Rebellion Media and Accelerator Centre.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Startups are built and accelerated in a structured studio environment. | – | acceleratorcentre.com | Waterloo, Canada | |
Advertising solutions are provided to digital publishers by Freestar. | 2004 | freestar.com | Phoenix, United States | |
Provider of website & mobile application development, SEO, SMM, and advertising services | 2012 | rebellionmedia.com | Waterloo, Canada |
Investor details for Sortable
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Sortable
1 people are tracked at Sortable (1 in team).
| Name | Role | Group |
|---|---|---|
Laurie Kinsella | Senior Accountant | Team |
Complete people profiles for Sortable
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Timeline of Sortable
4 dated milestones of Sortable across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Sortable is founded.
- Exit Acquired by Rebellion Media.
- Funding First funding round.
- Exit Acquired by Freestar.
Competitors of Sortable
Sortable operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Adjust, Flurry, 4C Insights, data.ai and AMPLYFI, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| adjust.com | 2012 | Berlin, Germany | $256.1M | 149 | Cloud-based software for mobile marketing analytics is provided. | |
| flurry.com | 2005 | San Francisco, United States | $63M | – | Mobile application analytics solutions are offered by Flurry. | |
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| amplyfi.com | 2015 | Cardiff, United Kingdom | $11.85M | 40 | Open-source data is curated, analyzed, and visualized via AI platform. | |
| tapclicks.com | 2011 | San Jose, United States | $23.5M | 64 | Cloud based marketing management platform for businesses | |
| singular.net | 2014 | Tel Aviv, Israel | $50M | 29 | Marketing data is unified and ROI is analyzed across channels. | |
| inmarket.com | 2010 | Austin, United States | $1M | 264 | Marketing measurement solutions are delivered to link brands with consumers. | |
| neoway.com.br | 2002 | Florianopolis, Brazil | $45M | – | Neoway is recognized as Brazil's largest data analytics company. | |
| mediaradar.com | 2006 | New York, United States | $6.7M | – | Advertisement sales intelligence tool |
Detailed competitors of Sortable
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Sortable
Websites that share an audience with Sortable (sortable.com).
Websites whose visitors overlap most with Sortable. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| phonearena.com | 100% | – | #10,289 | View details | |
| engadget.com | 96% | 6.8M | #12,531 | View details | |
| theverge.com | 69% | 13.7M | #5,836 | View details |
Latest news on Sortable
Complete news archive for Sortable
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Sortable
10 companies that operate in the same segment as Sortable (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Frequently Asked Questions about Sortable
Sortable was founded in 2012 and raised its 1st funding round 2 years after it was founded.
Sortable is headquartered in Kitchener, Canada. It is registered at Kitchener, Ontario, Canada.
Sortable was established in 2012 in Kitchener, Canada, within the digital advertising sector. Machine learning is applied to automate ad optimization for publishers, allowing real-time selections of networks to fill ad spaces. Certification as a Google publishing partner is held, and 20 websites are operated. Core operations center on enhancing ad impression efficiency through data-driven decisions.
Sortable's top competitors include Adjust, 4C Insights and Singular.
Sortable has 3 investors. Key investors include Freestar, Rebellion Media, and Accelerator Centre.
Yes. Sortable was acquired by Freestar in September 2021.

