So-Sure

London, United Kingdom Founded: 2013 • Age: 13 yrs Acquired By Open
Insurance solutions for individuals are provided via an online platform.
Annual revenue - Latest available
Total funding $3.5M 5 rounds
Employees 16 Tracked headcount
Investors 5 Known backers
Products 2 Services tracked
Competitors 2 Brand Intelligence

About So-Sure

So-Sure is a company based in London (United Kingdom) founded in 2013 by Holly Tamar Shepherd was acquired by Open in March 2024. So-Sure has raised $3.46 million across 5 funding rounds from investors including Open, 7percent Ventures and Breega. The company has 16 employees as of December 31, 2021. So-Sure offers products and services including Mobile Phone Insurance and Contents Insurance. So-Sure operates in a competitive market with competitors including Gaggel, among others.

  • Headquarter London, United Kingdom
  • Employees 16 as on 31 Dec, 2021
  • Founders Holly Tamar Shepherd
  • Sectors
    Financial Services
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name So-Sure Limited
  • Date of Incorporation 23 Dec, 2014
  • Jurisdiction NORWICH, ENGLAND
Operational Areas
Financial Services → FinTech & Digital Finance Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $3.46 M (USD)

    in 5 rounds

  • Latest Funding Round
    Not available
  • Investors
    Open

    & 4 more

  • Employee Count
    16

    as on Dec 31, 2021

  • Acquired by
    Open

    (Mar 14, 2024)

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Products & Services of So-Sure

So-Sure offers a comprehensive portfolio of products and services, including Mobile Phone Insurance and Contents Insurance.

Product name locked
Category locked
Primary

Covers theft, loss, and damage for mobile phones.

Product name locked
Category locked
Locked

Protects household items from theft and other risks.

People of So-Sure

Headcount 10-50
Employee Profiles 3
Employee Profiles
People
Jasmine Williams
Student Brand Ambassador
People
Shaima Dabagh
QA Tester

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Funding Insights of So-Sure

So-Sure has successfully raised a total of $3.46M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in So-Sure

So-Sure has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Open, 7percent Ventures and Breega.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital firm focused on pre-seed to early-stage investments
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Investments are focused on fintech and data economy sectors.
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Innovative retail solutions are developed by 7-Ventures for convenience.
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Investor details for So-Sure

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
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  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by So-Sure

Investments
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Investment portfolio details for So-Sure

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  • Transaction dates
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Financial Statements - So-Sure

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Detailed financials for So-Sure

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So-Sure Comparisons

So-Sure Primary company
Description
Insurance solutions for individuals are provided via an onli...
Location
London, United Kingdom
Founded Year
2013
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
16
As of 2021
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Peer comparison for So-Sure

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Competitors of So-Sure

So-Sure operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Gaggel, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Offers social insurance solutions for mobile phones to protect users' devices.
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Detailed competitors of So-Sure

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  • Domains and locations
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Latest news on So-Sure

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Complete news archive for So-Sure

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  • Source and publication date
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Frequently Asked Questions about So-Sure

So-Sure was founded in 2013 and raised its 1st funding round 2 years after it was founded.

So-Sure is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

So-Sure is a funded company, having raised a total of $3.46M across 5 funding rounds to date.

As of Dec 31, 2021, the latest employee count at So-Sure is 16.

So-Sure was founded in 2013 in London, United Kingdom, and operates within the insurance sector. Coverage is extended to individuals against risks such as theft, loss, accidental damage, and water damage. Annual premium reimbursement is included, along with online claims processing. Approved claims result in device replacement or repair services.

So-Sure's top competitors include Gaggel.

So-Sure offers Mobile Phone Insurance and Contents Insurance.

So-Sure has 5 investors. Key investors include Open, 7percent Ventures, Breega, Gauss Ventures, and 7-Ventures.

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