About So-Sure
So-Sure is a Financial Services company based in London (United Kingdom) founded in 2013 by Holly Tamar Shepherd, and was acquired by Open in March 2024. Insurance solutions for individuals are provided via an online platform. So-Sure has raised $3.46 million across 5 funding rounds from investors including Open, 7percent Ventures and Breega. The company has 16 employees. So-Sure offers products and services including Mobile Phone Insurance and Contents Insurance. Its focus areas include FinTech, Internet First Insurance Platforms, P2P Insurance and Carrier. Its legal entity is SO-SURE LIMITED.
Company details
So-Sure was founded in 2013 in London, United Kingdom, and operates within the insurance sector. Coverage is extended to individuals against risks such as theft, loss, accidental damage, and water damage. Annual premium reimbursement is included, along with online claims processing. Approved claims result in device replacement or repair services.
- Headquarters London, United Kingdom
- Employees 16
- Founders Holly Tamar Shepherd
- Stage Acquired
- SectorsFinancial Services
- Website category Finance · Insurance
- Email••••••••
- Website wearesosure.com
- Social LinkedIn X Facebook
- Acquired by Open (Mar 2024)
- Legal Name So-Sure Limited
- Date of Incorporation 23 Dec, 2014
- Jurisdiction NORWICH, ENGLAND
Products & Services of So-Sure
So-Sure offers a comprehensive portfolio of products and services, including Mobile Phone Insurance and Contents Insurance.
Covers theft, loss, and damage for mobile phones.
Protects household items from theft and other risks.
Funding Insights of So-Sure
So-Sure has successfully raised a total of $3.46M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.46M
- Total Rounds 5
- Investors Count 4
All 5 funding rounds of So-Sure with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2020 | Seed | – | 7percent Ventures | – | |
| Oct 2018 | $3.46M | Seed | – | Breega | |
| Nov 2017 | Seed | – | 7percent Ventures | – | |
| Jul 2017 | Seed | – | 7percent Ventures | – | |
| Dec 2015 | Seed | – | 7percent Ventures | – |
5 investors in total: 5 institutional.
Investors in So-Sure
So-Sure has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Open, 7percent Ventures and Breega.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on pre-seed to early-stage investments | breega.com | Paris, France | ||
Investments are focused on fintech and data economy sectors. | gauss.vc | George Town, Cayman Islands | ||
Innovative retail solutions are developed by 7-Ventures for convenience. | 7-ventures.co | Dallas, United States | ||
Early-stage venture capital investments are made in innovative startups. | 7pc.co | London, England | ||
AI-based software suite is offered for insurance industry operations. | 2016 | beopen.com | Sydney, Australia |
Investor details for So-Sure
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of So-Sure
4 people are tracked at So-Sure (2 in leadership, 2 in team); the tracked headcount is 16.
| Name | Role | Group |
|---|---|---|
Holly Tamar Shepherd | Co-Founder | Leadership |
Dominic Bird | Chief Underwriting Officer | Leadership |
Jasmine Williams | Student Brand Ambassador | Team |
Shaima Dabagh | QA Tester | Team |
Complete people profiles for So-Sure
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of So-Sure
4 dated milestones of So-Sure across 11 years, from founding to its latest funding, stage changes and deals.
- Founded So-Sure is founded.
- Funding First funding round.
- Funding Latest funding round, Seed,.
- Exit Acquired by Open.
Web traffic of So-Sure
The website of So-Sure (wearesosure.com) receives about 3.7K visits a month and ranks #2,788,032 among all websites worldwide, #7,454 in Insurance.
- Monthly visits3.7K
▼ 2% vs previous month
- Unique visitors1.8K
per month
- Global rank#2,788,032
among all websites
- Category rank#7,454
Finance · Insurance
- Bounce rate30%
- Pages per visit7.3
- Average visit1 min 22 sec
- DevicesDesktop 14% · Mobile 86%
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Related news about So-Sure
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Frequently Asked Questions about So-Sure
So-Sure was founded in 2013 and raised its 1st funding round 2 years after it was founded.
So-Sure is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
So-Sure is a funded company, having raised a total of $3.46M across 5 funding rounds to date.
So-Sure has 16 employees.
So-Sure was founded in 2013 in London, United Kingdom, and operates within the insurance sector. Coverage is extended to individuals against risks such as theft, loss, accidental damage, and water damage. Annual premium reimbursement is included, along with online claims processing. Approved claims result in device replacement or repair services.
So-Sure offers Mobile Phone Insurance and Contents Insurance.
So-Sure has 5 investors. Key investors include Open, 7percent Ventures, Breega, Gauss Ventures, and 7-Ventures.
So-Sure operates through So-Sure Limited.
Yes. So-Sure was acquired by Open in March 2024.