About So-Sure
So-Sure is a company based in London (United Kingdom) founded in 2013 by Holly Tamar Shepherd was acquired by Open in March 2024.. So-Sure has raised $3.46 million across 5 funding rounds from investors including Open, 7percent Ventures and Breega. The company has 16 employees as of December 31, 2021. So-Sure offers products and services including Mobile Phone Insurance and Contents Insurance. So-Sure operates in a competitive market with competitors including Gaggel, among others.
- Headquarter London, United Kingdom
- Employees 16 as on 31 Dec, 2021
- Founders Holly Tamar Shepherd
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Sectors
Financial Services
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Email
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Phone
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Website
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Social
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- Legal Name So-Sure Limited
- Date of Incorporation 23 Dec, 2014
- Jurisdiction NORWICH, ENGLAND
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Products & Services of So-Sure
So-Sure offers a comprehensive portfolio of products and services, including Mobile Phone Insurance and Contents Insurance. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Covers theft, loss, and damage for mobile phones.
Protects household items from theft and other risks.
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Funding Insights of So-Sure
So-Sure has successfully raised a total of $3.46M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Last Round
- First Round First Round
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jan, 2020 | Amount | Seed - So-Sure | Valuation | 7percent Ventures |
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| Oct, 2018 | Amount | Seed - So-Sure | Valuation | Breega | |
| Nov, 2017 | Amount | Seed - So-Sure | Valuation | 7percent Ventures |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in So-Sure
So-Sure has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Open, 7percent Ventures and Breega. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital firm focused on pre-seed to early-stage investments
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Investments are focused on fintech and data economy sectors.
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Innovative retail solutions are developed by 7-Ventures for convenience.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by So-Sure
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - So-Sure
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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So-Sure Comparisons
Competitors of So-Sure
So-Sure operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Gaggel, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Offers social insurance solutions for mobile phones to protect users' devices.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on So-Sure
Frequently Asked Questions about So-Sure
When was So-Sure founded?
So-Sure was founded in 2013 and raised its 1st funding round 2 years after it was founded.
Where is So-Sure located?
So-Sure is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is So-Sure a funded company?
So-Sure is a funded company, having raised a total of $3.46M across 5 funding rounds to date.
How many employees does So-Sure have?
As of Dec 31, 2021, the latest employee count at So-Sure is 16.
What does So-Sure do?
So-Sure was founded in 2013 in London, United Kingdom, and operates within the insurance sector. Coverage is extended to individuals against risks such as theft, loss, accidental damage, and water damage. Annual premium reimbursement is included, along with online claims processing. Approved claims result in device replacement or repair services.
Who are the top competitors of So-Sure?
So-Sure's top competitors include Gaggel.
What products or services does So-Sure offer?
So-Sure offers Mobile Phone Insurance and Contents Insurance.
Who are So-Sure's investors?
So-Sure has 5 investors. Key investors include Open, 7percent Ventures, Breega, Gauss Ventures, and 7-Ventures.