About Sotrue
Sotrue is a Consumer company based in Delhi (India) founded in 2019. It offers science-based skincare and hair care products via online sales. It operates on a D2C and B2C model. Sotrue has raised $1.19 million across 3 funding rounds from investors including Artha Venture Fund. Its website sotrue.in draws about 222 thousand monthly visits. Its Indian entity Alphanso Products Private Limited reported revenue of ₹31.16 Cr. Sotrue offers products and services including Strobe Cream, Hair Growth Serum, Derma Roller, Gel Sunscreen, and Derma Stamp. Its focus areas include Beauty Tech, Skincare, Daily Care Products and Haircare. Its competitors include Mamaearth, WOW Skin Science and Juicy Chemistry; 3 of its 3 listed competitors have raised funding.
Company details
Sotrue, under Alphanso Products Private Limited in Noida, India, delivers science-backed skincare and hair care products. They sell items like strobe creams, serums, and derma rollers through an online platform. Products focus on vegan, cruelty-free formulations for everyday use, emphasizing affordability and effective results. The company serves general consumers with bundle deals and fast delivery options.
- Headquarters Delhi, India
- SectorsConsumer
- Email••••••••
- Website sotrue.in
- Social Facebook Instagram
- Legal Name Alphanso Products Private Limited
- Date of Incorporation 05 Jul, 2017
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue₹31.16 Cr
FY 2025 · +42% YoY
- Net Loss-₹1.73 Cr
FY 2025 · -6% margin
- EBITDA-₹1.54 Cr
FY 2025 · -5% margin
- Total Equity Funding$1.19M (USD)
in 3 rounds
- Latest Funding Round$941.21K (USD), Seed
Nov 2024
- Investors
Associated legal entities of Sotrue
Sotrue operates through Alphanso Products Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Alphanso Products Private Limited CIN U74999DL2017PTC320188 | Active | 05 Jul 2017 | New Delhi, Delhi | ₹31.2 Cr | 20 | 3 | View details |
Products & Services of Sotrue
Sotrue offers a comprehensive portfolio of products and services, including Strobe Cream, Hair Growth Serum, Derma Roller, Gel Sunscreen, and Derma Stamp.
Cream for instant glow and skin enhancement
Serum to promote hair growth and scalp health
Tool for skin rejuvenation and treatment
Sunscreen for daily UV protection and hydration
Device for targeted skin and hair treatments
Funding Insights of Sotrue
Sotrue has successfully raised a total of $1.19M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $941.21 thousand completed in November 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.19M
- Total Rounds 3
- Last Round Seed — $941,207
- First Round $128,187
(Jun 2022)
- Investors Count 1
All 3 funding rounds of Sotrue with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2024 | $941,207 | Seed | – | Artha Venture Fund | – |
| Mar 2023 | $121,577 | Angel Round | – | – | – |
| Jun 2022 | $128,187 | Angel Round | – | – | – |
1 investors in total: 1 institutional.
Investors in Sotrue
Sotrue has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Artha Venture Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| artha.vc |
Investor details for Sotrue
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Alphanso Products Private Limited (Sotrue)
Alphanso Products Private Limited is the primary company behind Sotrue. The board of Alphanso Products Private Limited currently have 3 directors; the longest-serving is Kunal Shandilya, appointed in 2017.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Kunal Shandilya DIN 07834767 | Director | 05 Jul 2017 | 9 yrs 3 mo | Alphanso Products Private Limited |
| Gautam Khosla DIN 07834778 | Director | 05 Jul 2017 | 9 yrs 3 mo | Alphanso Products Private Limited |
| Rajul Singhvi DIN 11159893 | Nominee Director | 10 Sep 2025 | 1 yr 1 mo | Alphanso Products Private Limited |
Financials of Sotrue
Figures of Alphanso Products Private Limited, the primary company behind Sotrue, for FY 2025. Revenue was ₹31.16 Cr (+42% year on year). Net loss was -₹1.73 Cr (-6% margin). EBITDA was -₹1.54 Cr (-5% margin). Revenue has grown at a compounded annual rate of +91% over three years and +45% over five years.
- ₹31.16 CrRevenue · FY 2025 · +42% YoY
- -₹1.73 CrNet loss · -6% margin
- -₹1.54 CrEBITDA · -5% margin
- ₹1.3 LakhPaid-up capital
- 20Employees (provident fund records)
- +91%Revenue CAGR, 3 years
- +45%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Alphanso Products Private Limited are on its company page.
Detailed financial statements for Sotrue
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Sotrue
3 dated milestones of Sotrue across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Sotrue is founded.
- Funding First funding round of $128K.
- Funding Latest funding round, Seed, of $941K.
Competitors of Sotrue
Sotrue has 3 listed competitors in our database, 3 of them funded. They include Mamaearth, WOW Skin Science and Juicy Chemistry.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mamaearth.in | 2016 | Gurugram, India | $89.36M | 1,900 | Online brand offering multi-category natural skin care and makeup products | |
| buywow.in | 2014 | Bengaluru, India | $98M | 100 | Organic beauty products are offered by an internet-first brand. | |
| juicychemistry.com | 2014 | Coimbatore, India | $7.56M | 52 | Natural skin and hair care products are sold online. |
Detailed competitors of Sotrue
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Sotrue
The website of Sotrue (sotrue.in) receives about 221.6K visits a month.
- Monthly visits221.6K
▲ 73.6% vs previous month
Websites whose visitors overlap most with Sotrue. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| thewellnessshop.in | 92% | 270K | #198,598 | View details | |
| ayouthveda.com | 85% | 19.4K | #1,234,680 | View details | |
| houseofbeautyindia.com | 84% | 27.1K | #1,024,509 | View details | |
| theskinstory.in | 83% | 12.2K | #2,191,873 | View details | |
| suganda.co | 80% | 29.2K | #910,495 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Sotrue
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Sotrue (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M |
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Frequently Asked Questions about Sotrue
Sotrue was founded in 2019 and raised its 1st funding round 3 years after it was founded.
Sotrue is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Sotrue is a funded company, having raised a total of $1.19M across 3 funding rounds to date. The company's 1st funding round was a Angel Round of $128.19K, raised on Jun 2022.
The primary company behind Sotrue, Alphanso Products Private Limited, reported revenue of ₹31.16 Cr for FY 2025, up 42% year on year.
Sotrue, under Alphanso Products Private Limited in Noida, India, delivers science-backed skincare and hair care products. They sell items like strobe creams, serums, and derma rollers through an online platform. Products focus on vegan, cruelty-free formulations for everyday use, emphasizing affordability and effective results. The company serves general consumers with bundle deals and fast delivery options.
Sotrue's top competitors include Mamaearth, WOW Skin Science and Juicy Chemistry.
Sotrue offers Strobe Cream, Hair Growth Serum, Derma Roller, Gel Sunscreen, and Derma Stamp.
Sotrue has 1 investor. Key investors include Artha Venture Fund.
Sotrue operates through Alphanso Products Private Limited.
The legal entities of Sotrue currently have 3 directors, including Kunal Shandilya, Gautam Khosla, Rajul Singhvi.
The website of Sotrue receives about 222 thousand visits a month.