About Soulflower
Soulflower is a Consumer company based in Mumbai (India) founded in 2001 by Amit Sarda and Natasha Tuli. Organic beauty products are offered online by Soulflower. It operates in the Consumer and Healthcare sectors. Soulflower has raised $1.94 million across 2 funding rounds from investors including Wipro Consumer Care. The company has 56 employees. Soulflower was last valued at $7.51 million in September 2022. Its chief executive, as recorded, is Natasha Tuli. Its website soulflower.in draws about 209 thousand monthly visits. Its Indian entity Pt Invent India Private Limited reported revenue of ₹58.96 Cr. Its focus areas include Retail, Beauty Tech, Ecommerce and Multi Category. Its competitors include Mamaearth, WOW Skin Science and Juicy Chemistry; 3 of its 3 listed competitors have raised funding.
Company details
Soulflower was founded in 2001 and is based in Mumbai, India. Operations are conducted as an internet-first brand within the organic beauty sector. A range of products is provided, including shampoos, conditioners, hair oils, beard oils, serums, face washes, body lotions, and additional items. The company is led by co-founders Amit Sarda and Natasha Tuli.
- Headquarters Mumbai, India
- Employees 56
- Founders Amit Sarda, Natasha Tuli
- Stage Minicorn
- SectorsConsumerHealthcare
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Phone•••• ••••
- Website soulflower.in
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Pt Invent India Private Limited
- Date of Incorporation 01 May, 2001
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹58.96 Cr
FY 2026 · -8% YoY
- Net Loss-₹62.2 Lakh
FY 2026 · -1% margin
- EBITDA₹76.2 Lakh
FY 2026 · 1% margin
- Total Equity Funding$1.94M (USD)
in 2 rounds
- Latest Funding Round$626.13K (USD), Seed
Sep 2022
- Investors
- Employee Count56
Associated legal entities of Soulflower
Soulflower operates through Pt Invent India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2026) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Pt Invent India Private Limited CIN U51311MH2001PTC131829 | Active | 01 May 2001 | Mumbai, Maharashtra | ₹59.0 Cr | 38 | 2 | View details |
Apps and channels of Soulflower
its YouTube channel Soulflower has 70.1K subscribers and 30 videos.
Videos from Soulflower
The most watched videos on Soulflower's YouTube channel, Soulflower (70.1K subscribers). Click a video to play it here.
More on Soulflower.
Funding Insights of Soulflower
Soulflower has successfully raised a total of $1.94M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $626.13 thousand completed in September 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.94M
- Total Rounds 2
- Last Round Seed — $626,130
- First Round $1.32M
(Dec 2021)
- Investors Count 1
All 2 funding rounds of Soulflower with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2022 | $626,130 | Seed | $7.51M | – | |
| Dec 2021 | $1.32M | Seed | $7.22M | Wipro Consumer Care | – |
| Date | Valuation | Stage |
|---|---|---|
| Sep 2022 | $7.51M | •••••••• |
| Dec 2021 | $7.22M | •••••••• |
Last known valuation $7.51M (Sep 2022). 1 investors in total: 1 institutional.
Investors in Soulflower
Soulflower has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Wipro Consumer Care.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Household durable and personal care products are manufactured by Wipro. | wiproconsumercare.com | Bengaluru, India |
Investor details for Soulflower
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Board of directors of Pt Invent India Private Limited (Soulflower)
Pt Invent India Private Limited is the primary company behind Soulflower. The board of Pt Invent India Private Limited currently have 2 directors; the longest-serving is Amit Vishnu Sarda, appointed in 2001.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Amit Vishnu Sarda DIN 00875841 | Director | 01 May 2001 | 25 yrs 6 mo | Pt Invent India Private Limited |
| Natasha Virendrakumar Tuli DIN 01357535 | Director | 01 May 2001 | 25 yrs 6 mo | Pt Invent India Private Limited |
People of Soulflower
2 people are tracked at Soulflower (2 in leadership); the tracked headcount is 56.
| Name | Role | Group |
|---|---|---|
| Co-Founder & Managing Director | Leadership | |
| Co-Founder & CEO | Leadership |
Complete people profiles for Soulflower
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Financials of Soulflower
Figures of Pt Invent India Private Limited, the primary company behind Soulflower, for FY 2026. Revenue was ₹58.96 Cr (-8% year on year). Net loss was -₹62.2 Lakh (-1% margin). EBITDA was ₹76.2 Lakh (1% margin). Revenue has grown at a compounded annual rate of +33% over three years and +38% over five years.
- ₹58.96 CrRevenue · FY 2026 · -8% YoY
- -₹62.2 LakhNet loss · -1% margin
- ₹76.2 LakhEBITDA · 1% margin
- ₹76.7 LakhPaid-up capital
- 38Employees (provident fund records)
- +33%Revenue CAGR, 3 years
- +38%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Pt Invent India Private Limited are on its company page.
Detailed financial statements for Soulflower
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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- Downloads
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Timeline of Soulflower
4 dated milestones of Soulflower across 21 years, from founding to its latest funding, stage changes and deals.
- Founded Soulflower is founded.
- Funding First funding round of $1.3M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $626K.
Competitors of Soulflower
Soulflower has 3 listed competitors in our database, 3 of them funded. They include Mamaearth, WOW Skin Science and Juicy Chemistry.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mamaearth.in | 2016 | Gurugram, India | $89.36M | 1,900 | Online brand offering multi-category natural skin care and makeup products | |
| buywow.in | 2014 | Bengaluru, India | $98M | 100 | Organic beauty products are offered by an internet-first brand. | |
| juicychemistry.com | 2014 | Coimbatore, India | $7.56M | 52 | Natural skin and hair care products are sold online. |
Detailed competitors of Soulflower
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Soulflower
The website of Soulflower (soulflower.in) receives about 209.3K visits a month and ranks #134,973 among all websites worldwide, #6,933 in Beauty and Cosmetics.
- Monthly visits209.3K
▼ 36.5% vs previous month
- Unique visitors170.1K
per month
- Global rank#134,973
among all websites
- Category rank#6,933
Lifestyle · Beauty and Cosmetics
- Bounce rate14%
- Pages per visit2.8
- Average visit53 sec
- DevicesDesktop 8% · Mobile 92%
Websites whose visitors overlap most with Soulflower. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| nathabit.in | 100% | 1.3M | #34,998 | View details | |
| deyga.in | 100% | 336.9K | #141,446 | View details | |
| avimeeherbal.com | 96% | 1M | #85,963 | View details | |
| houseofaroma.in | 94% | 9.6K | #2,152,578 | View details | |
| organicharvest.in | 94% | 18.5K | #1,665,322 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Soulflower
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Soulflower (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Related news about Soulflower
Complete news archive for Soulflower
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Frequently Asked Questions about Soulflower
Soulflower was founded in 2001 and raised its 1st funding round 20 years after it was founded.
Soulflower is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Natasha Tuli is the CEO of Soulflower, as recorded in our data. They have also founded this company.
Soulflower is a funded company, having raised a total of $1.94M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.32M, raised on Dec 2021.
Soulflower has 56 employees.
The primary company behind Soulflower, Pt Invent India Private Limited, reported revenue of ₹58.96 Cr for FY 2026, down 8% year on year.
Soulflower was founded in 2001 and is based in Mumbai, India. Operations are conducted as an internet-first brand within the organic beauty sector. A range of products is provided, including shampoos, conditioners, hair oils, beard oils, serums, face washes, body lotions, and additional items. The company is led by co-founders Amit Sarda and Natasha Tuli.
Soulflower's top competitors include Mamaearth, WOW Skin Science and Juicy Chemistry.
Soulflower has 1 investor. Key investors include Wipro Consumer Care.
The valuation of Soulflower is $7.51M as of Sep 2022.
Soulflower operates through Pt Invent India Private Limited.
The legal entities of Soulflower currently have 2 directors, including Amit Vishnu Sarda, Natasha Virendrakumar Tuli.