About SPOKE Custom Products
SPOKE Custom Products is a Retail company based in Norcross (United States) founded in 2013, and was acquired by Pcna in February 2022. Multi-category custom products are offered via an online platform. Its chief executive, as recorded, is John Rogowski. SPOKE Custom Products offers products and services including CamelBak Straw Tumbler, CamelBak Chute® Mag, Rocks Glass, Welly® Traveler, and Tough Phone Case. Its focus areas include Consumer Electronics E-Commerce, Mobiles and Accessories, Accessories and Cases. Its legal entity is Spoke Custom Products, LLC. Its competitors include Coveroo, APEALZ and Xodo Cases; 1 of its 3 listed competitors has raised funding.
Company details
SPOKE Custom Products was founded in 2013 in Norcross, United States, within the e-commerce sector focused on customization. An online platform is operated for custom-made items across categories such as mobile and laptop accessories, drinkware, and stationery. Promotional products are supplied to businesses, alongside software solutions for customization, production management, supply chain, inventory, and fulfillment services. Operations are centered in the United States.
- Headquarters Norcross, United States
- Stage Acquired
- SectorsRetail
- Email••••••••
- Website spokecustom.com
- Social LinkedIn Facebook
- Acquired by Pcna (Feb 2022)
- Legal Name Spoke Custom Products, Llc
- InvestorsC3 Capital
& 1 more
- Acquired byPcna
(Feb 2022)
Products & Services of SPOKE Custom Products
SPOKE Custom Products offers a comprehensive portfolio of products and services, including CamelBak Straw Tumbler, CamelBak Chute® Mag, Rocks Glass, Welly® Traveler, and Tough Phone Case.
Customizable tumbler for beverages with personalization and eco-friendly features.
Bottle with magnetic cap for easy, personalized hydration on the go.
Custom glass for drinks, allowing brand engraving and durable design.
Vacuum tumbler for hot or cold beverages with custom branding options.
Protective case for phones with customizable designs and materials.
Funding Insights of SPOKE Custom Products
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of SPOKE Custom Products with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2013 | Debt – Conventional | – | – |
2 investors in total: 2 institutional.
Investors in SPOKE Custom Products
SPOKE Custom Products has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include C3 Capital and Pcna.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Capital needs of small businesses are addressed by C3 Capital. | 2003 | c3cap.com | Kansas City, United States | |
| pcna.com |
Investor details for SPOKE Custom Products
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- Complete investor list
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People of SPOKE Custom Products
7 people are tracked at SPOKE Custom Products (4 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
John Rogowski | CEO | Leadership |
Aaron Meredith | Vice President Operations | Leadership |
Margaret McLennand | Director Of Merchandising & Supply Chain | Leadership |
Dale Manning | Senior Director, Sales And Growth - Print On Demand (spoke Custom/pcna) | Leadership |
James Hieber | Sales Development Representative | Team |
Hugh Hailey | Suppyl Chain Manager | Team |
Kurt Webster | Senior Account Manager | Team |
Complete people profiles for SPOKE Custom Products
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Timeline of SPOKE Custom Products
3 dated milestones of SPOKE Custom Products across 9 years, from founding to its latest funding, stage changes and deals.
- Founded SPOKE Custom Products is founded.
- Funding First funding round.
- Exit Acquired by Pcna.
Competitors of SPOKE Custom Products
SPOKE Custom Products has 3 listed competitors in our database, 1 of them funded. They include Coveroo, APEALZ and Xodo Cases.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| coveroo.com | 2008 | San Francisco, United States | $3.8M | Phone cases and accessories are customized online via Coveroo's platform. | ||
| apealz.com | 2010 | Koloa, United States | Provides custom designs for phone, laptop, tablet, and accessory skins. | |||
| xodocases.com | 2021 | Perris, United States | Operates a direct-to-consumer brand offering customized phone cases. |
Detailed competitors of SPOKE Custom Products
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Web traffic of SPOKE Custom Products
The website of SPOKE Custom Products (spokecustom.com) receives about 5.8K visits a month.
- Monthly visits5.8K
▼ 5% vs previous month
Websites whose visitors overlap most with SPOKE Custom Products. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| prodigi.com | 100% | 304.5K | #128,968 | View details | |
| customily.com | 100% | 161.8K | #189,248 | View details | |
printkk.com | printkk.com | 100% | #244,517 | – | |
| gooten.com | 67% | 53.7K | #392,708 | View details |
Top companies in Consumer Electronics E-Commerce
2 companies that operate in the same segment as SPOKE Custom Products (Consumer Electronics E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
VR-based head-mounted displays for gaming are provided by Oculus. | 2012 | Menlo Park, California, United States | USD 107.05 M | |||
Smartwatches and fitness trackers are provided for activity monitoring. | 2007 | San Francisco, California, United States | USD 65.05 M | USD 3.88 |
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Related news about Spoke Custom Products
Complete news archive for SPOKE Custom Products
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Frequently Asked Questions about SPOKE Custom Products
SPOKE Custom Products was founded in 2013.
SPOKE Custom Products is headquartered in Norcross, United States. It is registered at Norcross, Georgia, United States.
John Rogowski is the CEO of SPOKE Custom Products, as recorded in our data.
SPOKE Custom Products was founded in 2013 in Norcross, United States, within the e-commerce sector focused on customization. An online platform is operated for custom-made items across categories such as mobile and laptop accessories, drinkware, and stationery. Promotional products are supplied to businesses, alongside software solutions for customization, production management, supply chain, inventory, and fulfillment services. Operations are centered in the United States.
SPOKE Custom Products's top competitors include Coveroo, APEALZ and Xodo Cases.
SPOKE Custom Products offers CamelBak Straw Tumbler, CamelBak Chute® Mag, Rocks Glass, Welly® Traveler, and Tough Phone Case.
SPOKE Custom Products has 2 investors. Key investors include C3 Capital, and Pcna.
SPOKE Custom Products operates through Spoke Custom Products, Llc.
Yes. SPOKE Custom Products was acquired by Pcna in February 2022.

