About Coveroo
Coveroo is a Retail company based in San Francisco (United States) founded in 2008, and was acquired by Zazzle in November 2015. Phone cases and accessories are customized online via Coveroos platform. Coveroo has raised $3.8 million across 2 funding rounds from investors including Zazzle, Rembrandt Partners and Consor Capital. The company was acqui-hired. Its focus areas include Consumer Electronics E-Commerce, Mobiles and Accessories, Accessories and Cases. Its competitors include SPOKE Custom Products, APEALZ and OTTO Wholesale.
Company details
Coveroo was established in 2008 in San Francisco, United States, as an e-commerce platform in the consumer electronics accessories sector. Customization services are offered for phone cases, sleeves, and related products, incorporating designs from Marvel, DC, Disney, and others. Compatibility is provided for brands such as Samsung and iPhone, with operations centered on user-driven personalization through the website.
- Headquarters San Francisco, United States
- Stage Acquired
- SectorsRetail
- Email••••••••
- Website coveroo.com
- Social LinkedIn X
- Acquired by Zazzle (Nov 2015)
Funding Insights of Coveroo
Coveroo has successfully raised a total of $3.8M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $2.3 million completed in July 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.8M
- Total Rounds 2
- Last Round Series B — $2.3M
- First Round $1.5M
(Aug 2009)
- Investors Count 2
All 2 funding rounds of Coveroo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2010 | $2.3M | Series B | – | – | |
| Aug 2009 | $1.5M | Series A | – | – |
3 investors in total: 3 institutional.
Investors in Coveroo
Coveroo has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Zazzle, Rembrandt Partners and Consor Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
US focused venture capital firm | rembrandtvc.com | Menlo Park, United States | ||
Venture capital investments are managed by Consor Capital, LLC. | consorcapital.com | |||
Customized products are designed and sold on an online marketplace. | 1999 | zazzle.com | Redwood City, United States |
Investor details for Coveroo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Timeline of Coveroo
4 dated milestones of Coveroo across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Coveroo is founded.
- Funding First funding round of $1.5M.
- Funding Latest funding round, Series B, of $2.3M.
- Exit Acquired by Zazzle.
Competitors of Coveroo
Coveroo has 3 listed competitors in our database. They include SPOKE Custom Products, APEALZ and OTTO Wholesale.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| spokecustom.com | 2013 | Norcross, United States | Multi-category custom products are offered via an online platform. | |||
| apealz.com | 2010 | Koloa, United States | Provides custom designs for phone, laptop, tablet, and accessory skins. | |||
| ottowholesale.com | 2020 | Sunrise, United States | Offers wholesale wooden phone cases, customization, and B2B programs for businesses. |
Detailed competitors of Coveroo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Coveroo
Websites that share an audience with Coveroo (coveroo.com).
Websites whose visitors overlap most with Coveroo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
mycustomcase.com | mycustomcase.com | 100% | #639,852 | – | |
mokugift.com | mokugift.com | 75% | – | ||
| casetify.com | 67% | 5.4M | #7,604 | View details | |
otterbox.com | otterbox.com | 47% | #24,462 | – | |
| skinit.com | 47% | 214.4K | #148,906 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Coveroo
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Consumer Electronics E-Commerce
2 companies that operate in the same segment as Coveroo (Consumer Electronics E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
VR-based head-mounted displays for gaming are provided by Oculus. | 2012 | Menlo Park, California, United States | USD 107.05 M | |||
Smartwatches and fitness trackers are provided for activity monitoring. | 2007 | San Francisco, California, United States | USD 65.05 M | USD 3.88 |
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Frequently Asked Questions about Coveroo
Coveroo was founded in 2008 and raised its 1st funding round 1 year after it was founded.
Coveroo is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Coveroo is a funded company, having raised a total of $3.8M across 2 funding rounds to date. The company's 1st funding round was a Series A of $1.5M, raised on Aug 2009.
Coveroo was established in 2008 in San Francisco, United States, as an e-commerce platform in the consumer electronics accessories sector. Customization services are offered for phone cases, sleeves, and related products, incorporating designs from Marvel, DC, Disney, and others. Compatibility is provided for brands such as Samsung and iPhone, with operations centered on user-driven personalization through the website.
Coveroo's top competitors include SPOKE Custom Products, APEALZ and OTTO Wholesale.
Coveroo has 3 investors. Key investors include Zazzle, Rembrandt Partners, and Consor Capital.
Yes. Coveroo was acquired by Zazzle in November 2015.