About Sportingbet UK
Sportingbet UK is a Media & Entertainment company based in London (United Kingdom) founded in 1998, and was acquired by GVC Holdings in October 2012. Online platform for sports betting. It operates in the Media & Entertainment and Consumer sectors. Sportingbet UK has raised $128.63 million across 2 funding rounds from investors including GVC Holdings, ISM Capital and Chrystal Capital. Its website sportingbet.com draws about 104 thousand monthly visits. Its focus areas include Sports Tech, Sports Betting, Betting Platforms and Multi Sports. Its legal entity is SPORTINGBET LIMITED.
Company details
Sportingbet UK is an online sports betting platform. It provides betting and live in-play betting on all major sports and provides 50 free bet on first deposit. Its online products include Sportsbook that provides betting opportunities on sports, including baseball, basketball, cricket, darts, football, golf, handball, horse racing, ice hockey, rugby, snooker, tennis, and volleyball, as well as entertainment events, mobile Sports betting solution that offers live streaming of sporting events and live scores, poker, casino and games products. It offers online betting services in 26 countries and claims to have 700,000 active customers worldwide. Additional services includes software development and IT related services, project management and Web design services, and contract call centre services. On March 19, 2013 GVC Holdings acquired Sportingbet while William Hill has acquired Sportingbets Australian business. GVC Holdings is a provider of B2B and B2C services to the online gaming and sports betting markets.
- Headquarters London, United Kingdom
- Stage Acquired
- SectorsMedia & EntertainmentConsumer
- Website category Gambling · Sports Betting
- Emailβ’β’β’β’β’β’β’β’
- Website help.sportingbet.com/closed
- Social LinkedIn X Facebook
- Acquired by GVC Holdings (Oct 2012)
- Legal Name Sportingbet Limited
- Date of Incorporation 25 Mar, 1998
- Jurisdiction LONDON, UNITED KINGDOM
- Net Profit$433.83 (USD)101as on Dec 31, 2020
- Total Equity Funding$128.63M (USD)
in 2 rounds
- Latest Funding Round$23.27M (USD), Series B
Jun 2012
- InvestorsGVC Holdings
& 3 more
- Acquired byGVC Holdings
(Oct 2012)
Funding Insights of Sportingbet UK
Sportingbet UK has successfully raised a total of $128.63M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $23.27 million completed in June 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $128.63M
- Total Rounds 2
- Last Round Series B β $23.27M
- First Round $105.36M
(May 2011)
- Investors Count 2
All 2 funding rounds of Sportingbet UK with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2012 | $23.27M | Series B | β | ISM Capital, Chrystal Capital | β |
| May 2011 | $105.36M | Series B | β | ISM Capital, Chrystal Capital | β |
4 investors in total: 4 institutional.
Investors in Sportingbet UK
Sportingbet UK has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include GVC Holdings, ISM Capital and Chrystal Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage VC investments and corporate advisory services are provided. | chrystalcapital.com | London, United Kingdom | ||
Financial solutions are provided for the investment industry. | 2008 | ismcapital.com | London, United Kingdom | |
Provider of sports data as a servcie platform | 2004 | gvc-plc.com | Douglas, United Kingdom | |
A leading betting and gaming company with global operations. | 1934 | williamhillplc.com | Gibraltar, Gibraltar |
Investor details for Sportingbet UK
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Sportingbet UK
4 dated milestones of Sportingbet UK across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Sportingbet UK is founded.
- Funding First funding round of $105.4M.
- Funding Latest funding round, Series B, of $23.3M.
- Exit Acquired by GVC Holdings.
Web traffic of Sportingbet UK
The website of Sportingbet UK (sportingbet.com) receives about 104K visits a month and ranks #251,303 among all websites worldwide, #4,856 in Sports Betting.
- Monthly visits104K
▼ 21.9% vs previous month
- Unique visitors46.1K
per month
- Global rank#251,303
among all websites
- Category rank#4,856
Gambling · Sports Betting
- Bounce rate34%
- Pages per visit4.0
- Average visit2 min 10 sec
- DevicesDesktop 19% Β· Mobile 81%
Websites whose visitors overlap most with Sportingbet UK. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bet365.com | 100% | 45.3M | #932 | View details | |
| betfair.com | 96% | 12.1M | #3,262 | View details | |
paddypower.com | paddypower.com | 94% | #3,482 | β | |
sports.williamhill.com | sports.williamhill.com | 94% | #8,218 | β | |
| oddschecker.com | 93% | 7M | #9,752 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Sportingbet UK
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Related news about Sportingbet Uk
Complete news archive for Sportingbet UK
Full article history, source details, and older brand coverage require an active premium plan.
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Frequently Asked Questions about Sportingbet UK
Sportingbet UK was founded in 1998 and raised its 1st funding round 13 years after it was founded.
Sportingbet UK is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Sportingbet UK is a funded company, having raised a total of $128.63M across 2 funding rounds to date. The company's 1st funding round was a Series B of $105.36M, raised on May 2011.
Sportingbet UK is an online sports betting platform. It provides betting and live in-play betting on all major sports and provides 50 free bet on first deposit. Its online products include Sportsbook that provides betting opportunities on sports, including baseball, basketball, cricket, darts, football, golf, handball, horse racing, ice hockey, rugby, snooker, tennis, and volleyball, as well as entertainment events, mobile Sports betting solution that offers live streaming of sporting events and live scores, poker, casino and games products. It offers online betting services in 26 countries and claims to have 700,000 active customers worldwide. Additional services includes software development and IT related services, project management and Web design services, and contract call centre services. On March 19, 2013 GVC Holdings acquired Sportingbet while William Hill has acquired Sportingbets Australian business. GVC Holdings is a provider of B2B and B2C services to the online gaming and sports betting markets.
Sportingbet UK has 4 investors. Key investors include GVC Holdings, ISM Capital, Chrystal Capital, and William Hill.
Sportingbet UK operates through Sportingbet Limited.
Yes. Sportingbet UK was acquired by GVC Holdings in October 2012.
The website of Sportingbet UK receives about 104 thousand visits a month and ranks #251,303 among all websites worldwide.

