About Standard General
Standard General is a Financial Services company based in Pretoria (South Africa) founded in 1948, and was acquired by King Price in March 2020. Life insurance policies are offered to clients in South Africa. Standard General offers products and services including Life Cover, Salary Protection, Critical Illness Cover, and Disability Cover. Its focus areas include Insurance Carriers and Life. Its legal entity is King Price Life Insurance Limited. Its competitors include Sanlam, Assupol and MMI Holdings.
Company details
Standard General was established in 1948 as a life insurance provider based in Pretoria, South Africa. Operations focus on delivering life insurance services to individuals and businesses within the South African market. Policies are managed through established channels, including the domain stangenlife.co.za, with emphasis on coverage for financial protection needs. The firm maintains its headquarters in Pretoria, supporting regional insurance activities without international expansion noted.
- Headquarters Pretoria, South Africa
- Stage Acquired
- SectorsFinancial Services
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- Website stangenlife.co.za
- Social LinkedIn X Facebook
- Acquired by King Price (Mar 2020)
- Legal Name King Price Life Insurance Limited
- Investors
- Acquired byKing Price
(Mar 2020)
Products & Services of Standard General
Standard General offers a comprehensive portfolio of products and services, including Life Cover, Salary Protection, Critical Illness Cover, and Disability Cover.
Provides financial support for family upon policyholder's death.
Pays monthly income if unable to work due to illness or injury.
Offers lump-sum payment for serious illnesses like cancer or stroke.
Delivers payout for permanent disability preventing work.
Investors in Standard General
Standard General has secured backing from 1 investor. Prominent investors backing the company include King Price.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Online insurance provider | 2011 | kingprice.co.za | Pretoria, South Africa |
Investor details for Standard General
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Timeline of Standard General
2 dated milestones of Standard General across 72 years, from founding to its latest funding, stage changes and deals.
- Founded Standard General is founded.
- Exit Acquired by King Price.
Competitors of Standard General
Standard General has 3 listed competitors in our database. They include Sanlam, Assupol and MMI Holdings.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sanlam.com | 1918 | Bellville, South Africa | 16,628 | Provider of life insurance services | ||
| assupol.co.za | 1913 | Pretoria, South Africa | Life insurance policies and services are provided in South Africa. | |||
| mmiholdings.co.za | 2010 | Centurion, South Africa | 16,935 | Life insurance carrier |
Detailed competitors of Standard General
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Related news about Standard General
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Frequently Asked Questions about Standard General
Standard General was founded in 1948.
Standard General is headquartered in Pretoria, South Africa. It is registered at Pretoria, Gauteng, South Africa.
Standard General was established in 1948 as a life insurance provider based in Pretoria, South Africa. Operations focus on delivering life insurance services to individuals and businesses within the South African market. Policies are managed through established channels, including the domain stangenlife.co.za, with emphasis on coverage for financial protection needs. The firm maintains its headquarters in Pretoria, supporting regional insurance activities without international expansion noted.
Standard General's top competitors include Sanlam, MMI Holdings and Assupol.
Standard General offers Life Cover, Salary Protection, Critical Illness Cover, and Disability Cover.
Standard General has 1 investor. Key investors include King Price.
Standard General operates through King Price Life Insurance Limited.
Yes. Standard General was acquired by King Price in March 2020.

