Standard General

Pretoria, South Africa Founded: 1948 • Age: 78 yrs Acquired By King Price
Life insurance policies are offered to clients in South Africa.

About Standard General

Standard General is a Financial Services company based in Pretoria (South Africa) founded in 1948, and was acquired by King Price in March 2020. Life insurance policies are offered to clients in South Africa. Standard General offers products and services including Life Cover, Salary Protection, Critical Illness Cover, and Disability Cover. Its focus areas include Insurance Carriers and Life. Its legal entity is King Price Life Insurance Limited. Its competitors include Sanlam, Assupol and MMI Holdings.

Company details

Standard General was established in 1948 as a life insurance provider based in Pretoria, South Africa. Operations focus on delivering life insurance services to individuals and businesses within the South African market. Policies are managed through established channels, including the domain stangenlife.co.za, with emphasis on coverage for financial protection needs. The firm maintains its headquarters in Pretoria, supporting regional insurance activities without international expansion noted.

  • Headquarters Pretoria, South Africa
  • Stage Acquired
  • Sectors
    Financial Services
  • Email
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  • Website stangenlife.co.za
  • Social LinkedIn X Facebook
  • Acquired by King Price (Mar 2020)
  • Legal Name King Price Life Insurance Limited
Key Metrics

Products & Services of Standard General

Standard General offers a comprehensive portfolio of products and services, including Life Cover, Salary Protection, Critical Illness Cover, and Disability Cover.

Life Cover
Insurance

Provides financial support for family upon policyholder's death.

Salary Protection
Income Protection

Pays monthly income if unable to work due to illness or injury.

Critical Illness Cover
Health Insurance

Offers lump-sum payment for serious illnesses like cancer or stroke.

Disability Cover
Disability Insurance

Delivers payout for permanent disability preventing work.

Investors in Standard General

Standard General has secured backing from 1 investor. Prominent investors backing the company include King Price.

All
InvestorDescriptionFounded YearDomainLocation
Online insurance provider
2011kingprice.co.zaPretoria, South Africa
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Investor details for Standard General

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Timeline of Standard General

2 dated milestones of Standard General across 72 years, from founding to its latest funding, stage changes and deals.

  1. Founded Standard General is founded.
  2. Exit Acquired by King Price.

Competitors of Standard General

Standard General has 3 listed competitors in our database. They include Sanlam, Assupol and MMI Holdings.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
sanlam.com1918Bellville, South Africa16,628
Provider of life insurance services
assupol.co.za1913Pretoria, South Africa
Life insurance policies and services are provided in South Africa.
mmiholdings.co.za2010Centurion, South Africa16,935
Life insurance carrier
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Detailed competitors of Standard General

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Frequently Asked Questions about Standard General

Standard General was founded in 1948.

Standard General is headquartered in Pretoria, South Africa. It is registered at Pretoria, Gauteng, South Africa.

Standard General was established in 1948 as a life insurance provider based in Pretoria, South Africa. Operations focus on delivering life insurance services to individuals and businesses within the South African market. Policies are managed through established channels, including the domain stangenlife.co.za, with emphasis on coverage for financial protection needs. The firm maintains its headquarters in Pretoria, supporting regional insurance activities without international expansion noted.

Standard General's top competitors include Sanlam, MMI Holdings and Assupol.

Standard General offers Life Cover, Salary Protection, Critical Illness Cover, and Disability Cover.

Standard General has 1 investor. Key investors include King Price.

Standard General operates through King Price Life Insurance Limited.

Yes. Standard General was acquired by King Price in March 2020.

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