About Sticks’n Sushi
Sticks’n Sushi is a Consumer company based in London (United Kingdom) founded in 1994, and was acquired by McWin in January 2024. Japanese cuisine is served by Sticksn Sushi restaurants. Sticks’n Sushi has raised $61.49 million across 3 funding rounds from investors including OakNorth Bank, Maj Invest and Danmarks Eksport- og Investeringsfond. Its website sticksnsushi.com draws about 140 thousand monthly visits. Sticks’n Sushi offers products and services including Sushi Menu, Yakitori sticks, Salads and Desserts, Catering Services, and Takeaway Platform. Its focus areas include Food and Agriculture, Food Service Chains, Restaurants and Limited Service. Its legal entity is STICKS 'N' SUSHI UK LIMITED. Its competitors include YO!, BAO and SushiDog; 1 of its 3 listed competitors has raised funding.
Company details
Sticksn Sushi was founded in 1994 and is based in London, United Kingdom. Operations focus on the restaurant sector, where Japanese cuisine, including sushi and grilled sticks, is provided to customers. Dining services are offered across locations, with the companys online presence maintained through sticksnsushi.com. Rod McKie is listed as Non Executive Director, contributing to governance.
- Headquarters London, United Kingdom
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Restaurants and Delivery
- Email••••••••
- Phone•••• ••••
- Website sticksnsushi.com/dk/en
- Social LinkedIn X Facebook Instagram
- Acquired by McWin (Jan 2024)
- Legal Name Sticks 'N' Sushi Uk Limited
- Date of Incorporation 07 Jul, 2010
- Jurisdiction LONDON
- Total Equity Funding$61.49M (USD)
in 3 rounds
- Latest Funding Round$27.74M (USD), Debt – Conventional
Feb 2024
- InvestorsOakNorth Bank
& 3 more
- Acquired byMcWin
(Jan 2024)
Products & Services of Sticks’n Sushi
Sticks’n Sushi offers a comprehensive portfolio of products and services, including Sushi Menu, Yakitori sticks, Salads and Desserts, Catering Services, and Takeaway Platform.
Offers fresh sushi rolls and Japanese dishes for dine-in.
Grilled skewers with various ingredients for takeaway.
Provides crisp salads and sweet desserts options.
Handles group bookings and food delivery for events.
Facilitates online ordering and delivery in Copenhagen.
Apps and channels of Sticks’n Sushi
Sticks’n Sushi publishes 2 mobile apps with over 10K+ downloads.
Funding Insights of Sticks’n Sushi
Sticks’n Sushi has successfully raised a total of $61.49M across 3 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $27.74 million completed in February 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $61.49M
- Total Rounds 3
- Last Round Debt – Conventional — $27.74M
- First Round $61.49M
(May 2013)
- Investors Count 3
All 3 funding rounds of Sticksn Sushi with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2024 | $27.74M | Debt – Conventional | – | – | |
| Jun 2013 | Series B | – | – | ||
| May 2013 | $61.49M | Series B | – | Vaekstfonden | – |
4 investors in total: 4 institutional.
Investors in Sticks’n Sushi
Sticks’n Sushi has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include OakNorth Bank, Maj Invest and Danmarks Eksport- og Investeringsfond.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are directed toward ESG-focused companies. | majinvest.com | Copenhagen, Denmark | ||
Provision of financing, loans, equity, and insurance for Danish export and investment activities. | vf.dk | |||
McWin Capital Partners is engaged in private investments focused on food service and technology sectors. | mcwin.fund | London, United Kingdom | ||
Commercial bank | 2013 | oaknorth.co.uk | Manchester, United Kingdom |
Investor details for Sticksn Sushi
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People of Sticks’n Sushi
32 people are tracked at Sticks’n Sushi (20 in leadership, 12 in team).
| Name | Role | Group |
|---|---|---|
Rod McKie | Non Executive Director | Leadership |
Andreas Karlsson | CEO | Leadership |
Kewin Melby | Group IT Director | Leadership |
Rebekah Jacobs | Operations Director, DK | Leadership |
Dan Munt | Operations Director, UK | Leadership |
Cosette Perez | Head of Marketing UK | Leadership |
Andrew Shipway | Head Of Finance UK | Leadership |
Janni Ulmann | Head Of People | Leadership |
Nuno Pereira | General Manager | Leadership |
Emily Simões | General Manager | Leadership |
Simon Gaske | Chief Marketing Officer | Leadership |
Jose Sanchez Lassen | General Manager | Leadership |
Roberto Franca | General Manager | Leadership |
Paride Antonio Troso | General Manager | Leadership |
Francis Gutierrez | Head Of People | Leadership |
Oleg Savickis | General Manager | Leadership |
Roger Truffer Verdú | General Manager | Leadership |
Mia Mikkelsen | Head Of Group Finance | Leadership |
María José Cuenca López | Head Of Finance UK | Leadership |
Rikke Damkjær | Head of Marketing DK | Leadership |
12 more people are available in the full profile.
Complete people profiles for Sticks’n Sushi
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Timeline of Sticks’n Sushi
4 dated milestones of Sticks’n Sushi across 30 years, from founding to its latest funding, stage changes and deals.
- Founded Sticks’n Sushi is founded.
- Funding First funding round of $61.5M.
- Exit Acquired by McWin.
- Funding Latest funding round, Debt – Conventional, of $27.7M.
Competitors of Sticks’n Sushi
Sticks’n Sushi has 3 listed competitors in our database, 1 of them funded. They include YO!, BAO and SushiDog.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| yosushi.com | 1997 | London, United Kingdom | Japanese cuisine is offered by a chain of limited-service restaurants. | |||
| baolondon.com | 2013 | London, United Kingdom | 308 | Taiwanese dishes are served by a chain of limited-service restaurants. | ||
| sushidog.co.uk | 2017 | London, United Kingdom | $1.78M | Sushi rolls are served by a network of restaurant franchisees. |
Detailed competitors of Sticksn Sushi
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Web traffic of Sticks’n Sushi
The website of Sticks’n Sushi (sticksnsushi.com) receives about 139.7K visits a month and ranks #212,694 among all websites worldwide, #6,966 in Restaurants and Delivery.
- Monthly visits139.7K
▼ 5.3% vs previous month
- Unique visitors75.9K
per month
- Global rank#212,694
among all websites
- Category rank#6,966
Food and Drink · Restaurants and Delivery
- Bounce rate35%
- Pages per visit4.6
- Average visit2 min 28 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with Sticks’n Sushi. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
sushi.dk | sushi.dk | 100% | – | ||
opentable.co.uk | opentable.co.uk | 94% | #11,669 | – | |
fleshandbuns.com | fleshandbuns.com | 91% | #1,494,276 | – | |
loveyoobi.com | loveyoobi.com | 90% | #5,584,292 | – | |
thesushico.co.uk | thesushico.co.uk | 89% | #7,498,186 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Sticks’n Sushi
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Related news about Sticks’N Sushi
Complete news archive for Sticksn Sushi
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Frequently Asked Questions about Sticks’n Sushi
Sticks’n Sushi was founded in 1994 and raised its 1st funding round 19 years after it was founded.
Sticks’n Sushi is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Sticks’n Sushi is a funded company, having raised a total of $61.49M across 3 funding rounds to date. The company's 1st funding round was a Series B of $61.49M, raised on May 2013.
Sticksn Sushi was founded in 1994 and is based in London, United Kingdom. Operations focus on the restaurant sector, where Japanese cuisine, including sushi and grilled sticks, is provided to customers. Dining services are offered across locations, with the companys online presence maintained through sticksnsushi.com. Rod McKie is listed as Non Executive Director, contributing to governance.
Sticks’n Sushi offers Sushi Menu, Yakitori sticks, Salads and Desserts, Catering Services, and Takeaway Platform.
Sticks’n Sushi has 4 investors. Key investors include OakNorth Bank, Maj Invest, Danmarks Eksport- og Investeringsfond, and McWin Capital Partners.
Sticks’n Sushi operates through Sticks 'N' Sushi Uk Limited.
Yes. Sticks’n Sushi was acquired by McWin in January 2024.
Yes. Sticks’n Sushi publishes Sticks'n'Sushi and 1 more app, with over 10,000 downloads.
The website of Sticks’n Sushi receives about 140 thousand visits a month and ranks #212,694 among all websites worldwide.