About YO!
YO! is a company based in London (United Kingdom) founded in 1997 was acquired by Mayfair in November 2015. YO! has completed 4 acquisitions, including BENTO SUSHI, JFE and SNOWFOX. YO! offers products and services including Sushi Menu, Baos, and Gyoza. YO! operates in a competitive market with competitors including Sushi Shop, Sticks’n Sushi, BAO, SushiDog and Bone Daddies, among others.
- InvestorsQuilvest Capital Partners
& 2 more
- Investments & AcquisitionsBENTO SUSHI
& 3 more
- Acquired byMayfair
(Nov 2015)
Products & Services of YO!
YO! offers a comprehensive portfolio of products and services, including Sushi Menu, Baos, and Gyoza.
Offers variety of Japanese sushi dishes for dining and takeaway.
Steamed buns with fillings like chicken or shiitake for quick meals.
Fried or steamed dumplings with diverse flavors for consumers.
Funding Insights of YO!
- Total Rounds 2
- Investors Count 2
All 2 funding rounds of YO! with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2008 | – | Private Equity Round | – | Quilvest Capital Partners | – |
| Aug 2003 | – | Private Equity Round | – | Primary Capital Partners | – |
3 investors in total: 3 institutional.
Investors in YO!
YO! has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Quilvest Capital Partners, Primary and Mayfair Equity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Quilvest Capital Partners is recognized as a global investment manager focused on the middle market segment. | – | quilvestcapitalpartners.com | Paris, France | |
Primary is engaged in supporting management teams to build B2B businesses. | – | primary.pe | London, United Kingdom | |
UK private equity investments are managed by Mayfair firm. | – | mayfairequity.com | London, United Kingdom |
Investor details for YO!
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of YO!
21 people are tracked at YO! (10 in leadership, 11 in team).
| Name | Role | Group |
|---|---|---|
David Cable | Commercial Finance Director | Leadership |
Leigh Glanville | Senior People Partner | Leadership |
Nikki Lee | Operations Director | Leadership |
Christy Muir | People Partner | Leadership |
Aimée Casey | Head Of Learning And Development | Leadership |
Sophie Prax | Senior People Partner | Leadership |
Marta Napierala | People Partner | Leadership |
Mariela Murovska | General Manager | Leadership |
Sarah Phinn | People Director | Leadership |
Richard Hodgson | CEO | Leadership |
Laura de san Pedro | EPOS & Retail Systems Manager | Team |
Samuel Yaw A. | Squad Member | Team |
Maria Papadimitriou | Front Of House Team Leader | Team |
Kamil Debicki | Operations Manager | Team |
Nick Welch | Support Chef | Team |
John Marchal | Manager IT | Team |
Steven Case | Senior Commercial Finance Manager | Team |
Tyler K. | Regional Manager | Team |
Alison McIntyre | Area Manager | Team |
Ruby Lyle | Multi Site Manager | Team |
1 more people are available in the full profile.
Complete people profiles for YO!
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by YO!
YO! has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include BENTO SUSHI, JFE and SNOWFOX.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Japanese cuisine is served by a chain of limited-service restaurants. | snowfoxcafe.com | Arcadia, United States | 2014 | Jul 2019 | •••• | |
Chain of limited service restaurant offering Japanese cuisine | jfefood.com | Houston, United States | 2011 | Jun 2019 | •••• | |
Taiko Foods is recognized as a leader in manufacturing modern Asian-inspired food to go in the UK. | taikofoods.co.uk | London, United Kingdom | 1997 | Apr 2018 | •••• | |
Restaurant chain serving Japanese food | bentosushi.com | Markham, Canada | 1997 | Nov 2017 | $78.3M |
Complete acquisition details for YO!
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of YO!
8 dated milestones of YO! across 22 years, from founding to its latest funding, stage changes and deals.
- Founded YO! is founded.
- Funding First funding round.
- Funding Latest funding round, Private Equity Round,.
- Exit Acquired by Mayfair.
- Acquisition Acquires BENTO SUSHI.
- Acquisition Acquires Taiko Foods.
- Acquisition Acquires JFE.
- Acquisition Acquires SNOWFOX.
Competitors of YO!
YO! operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Sushi Shop, Sticks’n Sushi, BAO, SushiDog and Bone Daddies, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sushishop.eu | 1998 | Paris, France | $46.05M | – | Chain of limited service restaurant offering Japanese cuisine | |
| sticksnsushi.com | 1994 | London, United Kingdom | $61.49M | – | Japanese cuisine is served by Sticks’n Sushi restaurants. | |
| baolondon.com | 2013 | London, United Kingdom | – | 308 | Taiwanese dishes are served by a chain of limited-service restaurants. | |
| sushidog.co.uk | 2017 | London, United Kingdom | $1.78M | – | Sushi rolls are served by a network of restaurant franchisees. | |
| bonedaddies.com | 2012 | London, United Kingdom | $396,000 | 243 | Japanese cuisine is served by a London-based restaurant chain. | |
| noodlee.co.uk | 2021 | Nottingham, United Kingdom | – | – | Operates a chain of restaurants specializing in Asian and Chinese dishes. |
Detailed competitors of YO!
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of YO!
The website of YO! (yosushi.com) receives about 232.2K visits a month and ranks #190,690 among all websites worldwide, #6,167 in Restaurants and Delivery.
- Monthly visits232.2K
▲ 15.3% vs previous month
- Unique visitors90.1K
per month
- Global rank#190,690
among all websites
- Category rank#6,167
Food and Drink · Restaurants and Delivery
- Bounce rate34%
- Pages per visit3.3
- Average visit1 min 53 sec
- DevicesDesktop 14% · Mobile 86%
Websites whose visitors overlap most with YO!. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| wagamama.com | 100% | 1.7M | #34,751 | View details | |
| fengsushi.co.uk | 99% | 1.1K | #14,136,002 | View details | |
| sushisamba.com | 97% | 130.5K | #279,610 | View details | |
| carluccios.com | 89% | 109.3K | #311,880 | View details | |
mysushishop.co.uk | mysushishop.co.uk | 88% | – | #4,900,633 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for YO!
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Yo!
Complete news archive for YO!
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to YO!
10 companies that operate in the same segment as YO! (Food Service Chains), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Brand of craft beer and brewery chain operator | 2007 | Ellon, Aberdeenshire, United Kingdom | USD 440.93 M | – | – | |
Chain of limited service restaurant serving coffee | 2017 | Jakarta, Jakarta, Indonesia | USD 233 M | – | – | |
Salads and meal bowls are offered by restaurant chains. | 2006 | Los Angeles, California, United States | USD 479.07 M | USD 679.47 M | 6,410 | |
Doughnuts and coffee are provided by the international chain. | 1937 | Winston-salem, North Carolina, United States | USD 114.68 M | USD 1.52 B | 21,000 | |
A chain of restaurants provides meals and catering services. | 2009 | Colorado City, Colorado, United States | USD 11.45 M | – | 526 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Coffee and related products are served by a restaurant chain. | 1993 | Bengaluru, Karnataka, India | USD 236.07 M | USD 110.67 M | 2,863 | |
Mediterranean fast-casual dining is provided by CAVA restaurants. | 2010 | Washington, District Of Columbia, United States | USD 680.15 M | USD 1.18 B | 10,690 | |
A chain of coffee houses is operated in Indonesia. | 2018 | Jakarta, Jakarta, Indonesia | USD 40 M | USD 89.74 M | 3,180 | |
Tea and snacks are served by Chaayos in limited-service restaurants. | 2012 | Delhi, Delhi, India | USD 94.18 M | USD 31.69 M | 2,075 |
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Frequently Asked Questions about YO!
YO! was founded in 1997 and raised its 1st funding round 6 years after it was founded.
YO! is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
YO! was founded in 1997 in London, United Kingdom, within the restaurant sector. Japanese cuisine, including sushi and related dishes, is served through a network of limited-service outlets. Operations emphasize quick-service dining models, often featuring conveyor-belt systems for food delivery. The companys domain, yosushi.com, supports online ordering and location details. Presence is maintained primarily in the UK, with establishments catering to urban and suburban areas.
YO!'s top competitors include Sushi Shop, Sticks’n Sushi and BAO.
YO! offers Sushi Menu, Baos, and Gyoza.
YO! has made 4 acquisitions, including BENTO SUSHI, JFE, and SNOWFOX.
YO! has 3 investors. Key investors include Quilvest Capital Partners, Primary, and Mayfair Equity.
YO! operates through Yo! Sushi Uk Ltd.
Yes. YO! was acquired by Mayfair in November 2015.
The website of YO! receives about 232 thousand visits a month and ranks #190,690 among all websites worldwide.

