YO!

London, United Kingdom Founded: 1997 • Age: 29 yrs Acquired By Mayfair
Japanese cuisine is offered by a chain of limited-service restaurants.

About YO!

YO! is a company based in London (United Kingdom) founded in 1997 was acquired by Mayfair in November 2015. YO! has completed 4 acquisitions, including BENTO SUSHI, JFE and SNOWFOX. YO! offers products and services including Sushi Menu, Baos, and Gyoza. YO! operates in a competitive market with competitors including Sushi Shop, Sticks’n Sushi, BAO, SushiDog and Bone Daddies, among others.

  • Headquarter London, United Kingdom
  • Sectors
    Consumer
  • Website category Food and Drink · Restaurants and Delivery
  • Email
    ••••••••
  • Phone
    •••• ••••
  • Website yosushi.com
  • Social LinkedIn X Facebook Instagram
  • Acquired by Mayfair (Nov 2015)
  • Legal Name Yo! Sushi Uk Ltd
Operational Areas
Key Metrics

Products & Services of YO!

YO! offers a comprehensive portfolio of products and services, including Sushi Menu, Baos, and Gyoza.

Sushi Menu
Food Service

Offers variety of Japanese sushi dishes for dining and takeaway.

Baos
Appetizers

Steamed buns with fillings like chicken or shiitake for quick meals.

Gyoza
Appetizers

Fried or steamed dumplings with diverse flavors for consumers.

Funding Insights of YO!

  • Total Rounds 2
  • Investors Count 2

All 2 funding rounds of YO! with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Mar 2008–Private Equity Round–Quilvest Capital Partners
–
Aug 2003–Private Equity Round–Primary Capital Partners
–
Valuation history

3 investors in total: 3 institutional.

Investors in YO!

YO! has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Quilvest Capital Partners, Primary and Mayfair Equity.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
Quilvest Capital Partners is recognized as a global investment manager focused on the middle market segment.
–quilvestcapitalpartners.comParis, France
Primary is engaged in supporting management teams to build B2B businesses.
–primary.peLondon, United Kingdom
UK private equity investments are managed by Mayfair firm.
–mayfairequity.comLondon, United Kingdom
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Investor details for YO!

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  • Round participation
  • Investor portfolios
  • Co-investor network

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People of YO!

21 people are tracked at YO! (10 in leadership, 11 in team).

NameRoleGroup
David Cable
Commercial Finance DirectorLeadership
Leigh Glanville
Senior People PartnerLeadership
Nikki Lee
Operations DirectorLeadership
Christy Muir
People PartnerLeadership
Aimée Casey
Head Of Learning And DevelopmentLeadership
Sophie Prax
Senior People PartnerLeadership
Marta Napierala
People PartnerLeadership
Mariela Murovska
General ManagerLeadership
Sarah Phinn
People DirectorLeadership
Richard Hodgson
CEOLeadership
Laura de san Pedro
EPOS & Retail Systems ManagerTeam
Samuel Yaw A.
Squad MemberTeam
Maria Papadimitriou
Front Of House Team LeaderTeam
Kamil Debicki
Operations ManagerTeam
Nick Welch
Support ChefTeam
John Marchal
Manager ITTeam
Steven Case
Senior Commercial Finance ManagerTeam
Tyler K.
Regional ManagerTeam
Alison McIntyre
Area ManagerTeam
Ruby Lyle
Multi Site ManagerTeam

1 more people are available in the full profile.

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Complete people profiles for YO!

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  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

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Investments & Acquisitions by YO!

YO! has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include BENTO SUSHI, JFE and SNOWFOX.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Japanese cuisine is served by a chain of limited-service restaurants.
snowfoxcafe.comArcadia, United States2014Jul 2019••••
Chain of limited service restaurant offering Japanese cuisine
jfefood.comHouston, United States2011Jun 2019••••
Taiko Foods is recognized as a leader in manufacturing modern Asian-inspired food to go in the UK.
taikofoods.co.ukLondon, United Kingdom1997Apr 2018••••
Restaurant chain serving Japanese food
bentosushi.comMarkham, Canada1997Nov 2017$78.3M
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Complete acquisition details for YO!

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  • Acquired stakes
  • Deal sources
  • Complete history
  • Exports

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Timeline of YO!

8 dated milestones of YO! across 22 years, from founding to its latest funding, stage changes and deals.

  1. Founded YO! is founded.
  2. Funding First funding round.
  3. Funding Latest funding round, Private Equity Round,.
  4. Exit Acquired by Mayfair.
  5. Acquisition Acquires BENTO SUSHI.
  6. Acquisition Acquires Taiko Foods.
  7. Acquisition Acquires JFE.
  8. Acquisition Acquires SNOWFOX.

Competitors of YO!

YO! operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Sushi Shop, Sticks’n Sushi, BAO, SushiDog and Bone Daddies, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
sushishop.eu1998Paris, France$46.05M–
Chain of limited service restaurant offering Japanese cuisine
sticksnsushi.com1994London, United Kingdom$61.49M–
Japanese cuisine is served by Sticks’n Sushi restaurants.
baolondon.com2013London, United Kingdom–308
Taiwanese dishes are served by a chain of limited-service restaurants.
sushidog.co.uk2017London, United Kingdom$1.78M–
Sushi rolls are served by a network of restaurant franchisees.
bonedaddies.com2012London, United Kingdom$396,000243
Japanese cuisine is served by a London-based restaurant chain.
noodlee.co.uk2021Nottingham, United Kingdom––
Operates a chain of restaurants specializing in Asian and Chinese dishes.
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Detailed competitors of YO!

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  • Full competitor set
  • Operating metrics
  • Benchmarks
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Web traffic of YO!

The website of YO! (yosushi.com) receives about 232.2K visits a month and ranks #190,690 among all websites worldwide, #6,167 in Restaurants and Delivery.

  • Monthly visits
    232.2K

    ▲ 15.3% vs previous month

  • Unique visitors
    90.1K

    per month

  • Global rank
    #190,690

    among all websites

  • Category rank
    #6,167

    Food and Drink · Restaurants and Delivery

Similar websites

Websites whose visitors overlap most with YO!. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
wagamama.com
100%
1.7M#34,751View details
fengsushi.co.uk
99%
1.1K#14,136,002View details
sushisamba.com
97%
130.5K#279,610View details
carluccios.com
89%
109.3K#311,880View details
mysushishop.co.uk
mysushishop.co.uk
88%
–#4,900,633–
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
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All 40 similar websites and full traffic analytics for YO!

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  • 40 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Latest news on Yo!

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Complete news archive for YO!

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Similar companies to YO!

10 companies that operate in the same segment as YO! (Food Service Chains), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Brand of craft beer and brewery chain operator
2007Ellon, Aberdeenshire, United KingdomUSD 440.93 M––
Chain of limited service restaurant serving coffee
2017Jakarta, Jakarta, IndonesiaUSD 233 M––
Salads and meal bowls are offered by restaurant chains.
2006Los Angeles, California, United StatesUSD 479.07 MUSD 679.47 M6,410
Doughnuts and coffee are provided by the international chain.
1937Winston-salem, North Carolina, United StatesUSD 114.68 MUSD 1.52 B21,000
A chain of restaurants provides meals and catering services.
2009Colorado City, Colorado, United StatesUSD 11.45 M–526
Provider of bakery-cafe services and a loyalty program
1987St. Louis, Missouri, United StatesUSD 145.61 M––
Coffee and related products are served by a restaurant chain.
1993Bengaluru, Karnataka, IndiaUSD 236.07 MUSD 110.67 M2,863
Mediterranean fast-casual dining is provided by CAVA restaurants.
2010Washington, District Of Columbia, United StatesUSD 680.15 MUSD 1.18 B10,690
A chain of coffee houses is operated in Indonesia.
2018Jakarta, Jakarta, IndonesiaUSD 40 MUSD 89.74 M3,180
Tea and snacks are served by Chaayos in limited-service restaurants.
2012Delhi, Delhi, IndiaUSD 94.18 MUSD 31.69 M2,075
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Frequently Asked Questions about YO!

YO! was founded in 1997 and raised its 1st funding round 6 years after it was founded.

YO! is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

YO! was founded in 1997 in London, United Kingdom, within the restaurant sector. Japanese cuisine, including sushi and related dishes, is served through a network of limited-service outlets. Operations emphasize quick-service dining models, often featuring conveyor-belt systems for food delivery. The companys domain, yosushi.com, supports online ordering and location details. Presence is maintained primarily in the UK, with establishments catering to urban and suburban areas.

YO!'s top competitors include Sushi Shop, Sticks’n Sushi and BAO.

YO! offers Sushi Menu, Baos, and Gyoza.

YO! has made 4 acquisitions, including BENTO SUSHI, JFE, and SNOWFOX.

YO! has 3 investors. Key investors include Quilvest Capital Partners, Primary, and Mayfair Equity.

YO! operates through Yo! Sushi Uk Ltd.

Yes. YO! was acquired by Mayfair in November 2015.

The website of YO! receives about 232 thousand visits a month and ranks #190,690 among all websites worldwide.

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