StoryToys

Dublin, Ireland Founded: 2008 • Age: 18 yrs Acquired By Team17
Educational apps and interactive books for children are developed.

About StoryToys

StoryToys is a company based in Dublin (Ireland) founded in 2008 was acquired by Team17 in July 2021.. StoryToys has raised $3.76 million across 5 funding rounds from investors including Zynga, Amplify and Team17. StoryToys offers products and services including LEGO DUPLO App, Bluey App, PEPPA PIG App, and Thomas & Friends App. StoryToys operates in a competitive market with competitors including Epic, Learn With Homer, MarcoPolo Learning, Readmio and Moshi, among others.

  • Headquarter Dublin, Ireland
  • Sectors
    Consumer
    Education
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Consumer → Baby, Parenting & Pet Care
Education → Education Technology (EdTech)
Education → Education Technology (EdTech)
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $3.76 M (USD)

    in 5 rounds

  • Latest Funding Round
    $507.45 K (USD), Series A

    Jan 15, 2017

  • Investors
    Zynga

    & 5 more

  • Employee Count
    Employee Count
  • Acquired by
    Team17

    (Jul 02, 2021)

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Products & Services of StoryToys

StoryToys offers a comprehensive portfolio of products and services, including LEGO DUPLO App, Bluey App, PEPPA PIG App, and Thomas & Friends App. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Interactive app for children to learn through building and play activities.

App featuring Bluey character for fun learning and creative games.

Game-based app teaching social skills via Peppa Pig stories and activities.

App for kids to engage in train-themed adventures and problem-solving.

People of StoryToys
Headcount 10-50
Employee Profiles 30
Employee Profiles
People
Mick Sanderson
Quality Assurance
People
Sean Simpson
Head Of Engineering
People
Sajad Beigjani
Engineer - Unity Developer
People
Niall Gillespie
Unity Engineer

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Funding Insights of StoryToys

StoryToys has successfully raised a total of $3.76M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $507.45 thousand completed in January 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 5
  • Last Round Series A — $507,452
  • First Round

    (01 Nov 2011)

  • Investors Count 5
Date Amount Transaction Name Valuation Lead Investors Investors
Jan, 2017 Amount Series A - StoryToys Valuation AIB Seed Capital Fund
Jun, 2016 Amount Series A - StoryToys Valuation Amplify , AIB Seed Capital Fund
Aug, 2015 Amount Seed - StoryToys Valuation Zynga
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in StoryToys

StoryToys has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Zynga, Amplify and Team17. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
-
Founded Year Domain Location
Delivers comprehensive learning development and project consultancy services for organizations.
Founded Year Domain Location
High-quality K-12 curriculum and assessments are provided by Amplify.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by StoryToys

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - StoryToys

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Storytoys Comparisons

Employees
+
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Competitors of StoryToys

StoryToys operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Epic, Learn With Homer, MarcoPolo Learning, Readmio and Moshi, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
eBooks for children are provided with audio read-along features.
domain founded_year HQ Location
Comprehensive literacy applications for kids
domain founded_year HQ Location
App-based educational games for children are developed in STEM fields.
domain founded_year HQ Location
App-based book reading platform for kids
domain founded_year HQ Location
Online platform offering stories for kids
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Storytoys

Frequently Asked Questions about StoryToys

When was StoryToys founded?

StoryToys was founded in 2008 and raised its 1st funding round 3 years after it was founded.

Where is StoryToys located?

StoryToys is headquartered in Dublin, Ireland.

Who is the current CEO of StoryToys?

Emmet O'Neill is the current CEO of StoryToys.

Is StoryToys a funded company?

StoryToys is a funded company, having raised a total of $3.76M across 5 funding rounds to date. The company's 1st funding round was a Seed of $54.49K, raised on Nov 01, 2011.

What does StoryToys do?

StoryToys was founded in 2008 in Dublin, Ireland, within the educational technology sector. Interactive books and games for children are created, integrating stories, illustrations, and gameplay elements. These products are designed for platforms including iPad, iPhone, Mac, and Android. Presentations of stories are simulated as traditional pop-up books to enhance engagement.

Who are the top competitors of StoryToys?

StoryToys's top competitors include Epic, Learn With Homer and Readmio.

What products or services does StoryToys offer?

StoryToys offers LEGO DUPLO App, Bluey App, PEPPA PIG App, and Thomas & Friends App.

Who are StoryToys's investors?

StoryToys has 6 investors. Key investors include Zynga, Amplify, Team17, AIB Seed Capital Fund, and Learning Accelerators.

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