About Straand
Straand is a company based in Melbourne (Australia) founded in 2020.. Straand has raised $4.63 million across 2 funding rounds from investors including Unilever Ventures. Straand offers products and services including Crown Cleanse Shampoo, Crown Boost Conditioner, Pre-Wash Scalp Oil, Exfoliating Scalp Scrub, and Crown Fix Scalp Serum. Straand operates in a competitive market with competitors including Frank Body, Ultra Violette, Go-to, DERMAdoctor and Thirsty Turtl, among others.
- Headquarter Melbourne, Australia
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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- Legal Name Straand Pty Ltd
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$4.63 M (USD)
in 2 rounds
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Latest Funding Round
$2.63 M (USD), Seed
Dec 11, 2023
- Investors
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Employee Count
Employee Count
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Products & Services of Straand
Straand offers a comprehensive portfolio of products and services, including Crown Cleanse Shampoo, Crown Boost Conditioner, Pre-Wash Scalp Oil, Exfoliating Scalp Scrub, and Crown Fix Scalp Serum. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Cleansing prebiotic shampoo for scalp health.
Conditioner to enhance hair strength and shine.
Deep-cleansing oil for scalp preparation.
Scrub to remove flakes and residue from scalp.
Serum for relieving scalp stress and irritation.
Funding Insights of Straand
Straand has successfully raised a total of $4.63M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $2.63 million completed in December 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $2.6M
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First Round
First Round
(01 Jun 2022)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Dec, 2023 | Amount | Seed - Straand | Valuation | Unilever Ventures |
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| Jun, 2022 | Amount | Seed - Straand | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Straand
Straand has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Unilever Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Corporate-backed venture capital firm focused on consumer tech and multiple sectors
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Straand
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Straand
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Straand Comparisons
Competitors of Straand
Straand operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Frank Body, Ultra Violette, Go-to, DERMAdoctor and Thirsty Turtl, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Coffee-infused skin care products are sold online by Frank Body.
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| domain | founded_year | HQ Location |
Multi-category skincare products are offered by an internet-first brand.
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| domain | founded_year | HQ Location |
Skincare products are offered by Go-To, an internet-first brand.
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| domain | founded_year | HQ Location |
Manufacturer of skin care products
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| domain | founded_year | HQ Location |
Vegan skincare products are offered by an internet-first brand.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Straand
Frequently Asked Questions about Straand
When was Straand founded?
Straand was founded in 2020 and raised its 1st funding round 2 years after it was founded.
Where is Straand located?
Straand is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.
Is Straand a funded company?
Straand is a funded company, having raised a total of $4.63M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2M, raised on Jun 01, 2022.
What does Straand do?
Straand was founded in 2020 and is based in Melbourne, Australia. Operations focus on the skincare sector, with products delivered through an online platform at straand.com.au. The brand emphasizes direct-to-consumer sales of skin care items, targeting accessibility in the Australian market. Distribution occurs primarily via e-commerce, supported by digital marketing strategies. No physical retail presence is indicated.
Who are the top competitors of Straand?
Straand's top competitors include Frank Body, Naked Sundays and Ultra Violette.
What products or services does Straand offer?
Straand offers Crown Cleanse Shampoo, Crown Boost Conditioner, Pre-Wash Scalp Oil, Exfoliating Scalp Scrub, and Crown Fix Scalp Serum.
Who are Straand's investors?
Straand has 1 investor. Key investors include Unilever Ventures.