About Straand
Straand is a company based in Melbourne (Australia) founded in 2020. Straand has raised $4.63 million across 2 funding rounds from investors including Unilever Ventures. Straand offers products and services including Crown Cleanse Shampoo, Crown Boost Conditioner, Pre-Wash Scalp Oil, Exfoliating Scalp Scrub, and Crown Fix Scalp Serum. Straand operates in a competitive market with competitors including Frank Body, Ultra Violette, Go-to, DERMAdoctor and Thirsty Turtl, among others.
- Headquarter Melbourne, Australia
- SectorsConsumer
- Email••••••••
- Website straand.com.au
- Social LinkedIn X Facebook Instagram
- Legal Name Straand Pty Ltd
- Total Equity Funding$4.63M (USD)
in 2 rounds
- Latest Funding Round$2.63M (USD), Seed
Dec 2023
- Investors
Products & Services of Straand
Straand offers a comprehensive portfolio of products and services, including Crown Cleanse Shampoo, Crown Boost Conditioner, Pre-Wash Scalp Oil, Exfoliating Scalp Scrub, and Crown Fix Scalp Serum.
Cleansing prebiotic shampoo for scalp health.
Conditioner to enhance hair strength and shine.
Deep-cleansing oil for scalp preparation.
Scrub to remove flakes and residue from scalp.
Serum for relieving scalp stress and irritation.
Funding Insights of Straand
Straand has successfully raised a total of $4.63M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $2.63 million completed in December 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.63M
- Total Rounds 2
- Last Round Seed — $2.63M
- First Round $2M
(Jun 2022)
- Investors Count 1
All 2 funding rounds of Straand with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2023 | $2.63M | Seed | – | Unilever Ventures | – |
| Jun 2022 | $2M | Seed | – | – |
1 investors in total: 1 institutional.
Investors in Straand
Straand has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Unilever Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Corporate-backed venture capital firm focused on consumer tech and multiple sectors | – | unileverventures.com | London, United Kingdom |
Investor details for Straand
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Straand
3 dated milestones of Straand across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Straand is founded.
- Funding First funding round of $2.0M.
- Funding Latest funding round, Seed, of $2.6M.
Competitors of Straand
Straand operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Frank Body, Ultra Violette, Go-to, DERMAdoctor and Thirsty Turtl, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| frankbody.com | 2013 | Melbourne, Australia | – | – | Coffee-infused skin care products are sold online by Frank Body. | |
| ultraviolette.com.au | 2018 | Melbourne, Australia | $15M | – | Multi-category skincare products are offered by an internet-first brand. | |
| gotoskincare.com | 2013 | Surry Hills, Australia | – | – | Skincare products are offered by Go-To, an internet-first brand. | |
| dermadoctor.com | 1998 | Kansas, United States | $3.5M | 21 | Manufacturer of skin care products | |
| thirstyturtl.com | 2020 | Sydney, Australia | – | – | Vegan skincare products are offered by an internet-first brand. | |
| conservingbeauty.com | 2021 | Melbourne, Australia | – | – | Organic skincare products are offered by an internet-first brand. | |
| remibeauty.au | 2022 | Fitzroy North, Australia | – | – | Skincare products including moisturizing stones are offered online. | |
| lovingtan.com | 2009 | Brisbane, Australia | – | – | Tan removal products are distributed through an internet-first brand. | |
| nakedsundays.com | 2021 | Ultimo, Australia | – | – | Multi-category organic skincare products are offered by an internet-first brand. |
Detailed competitors of Straand
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Straand
The website of Straand (straand.com.au) receives about 29.9K visits a month.
- Monthly visits29.9K
▲ 115.4% vs previous month
Websites whose visitors overlap most with Straand. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
xaliorganics.com | xaliorganics.com | 100% | – | #2,173,825 | – |
| nakhair.com.au | 98% | 22.8K | #1,170,161 | View details | |
georgiemane.com | georgiemane.com | 96% | – | #765,493 | – |
theaustralianorganic.com.au | theaustralianorganic.com.au | 85% | – | #446,806 | – |
| bondiboost.com.au | 81% | – | #273,151 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Straand
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Straand
Complete news archive for Straand
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Straand
10 companies that operate in the same segment as Straand (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about Straand
Straand was founded in 2020 and raised its 1st funding round 2 years after it was founded.
Straand is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.
Straand is a funded company, having raised a total of $4.63M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2M, raised on Jun 2022.
Straand was founded in 2020 and is based in Melbourne, Australia. Operations focus on the skincare sector, with products delivered through an online platform at straand.com.au. The brand emphasizes direct-to-consumer sales of skin care items, targeting accessibility in the Australian market. Distribution occurs primarily via e-commerce, supported by digital marketing strategies. No physical retail presence is indicated.
Straand's top competitors include Frank Body, Naked Sundays and Ultra Violette.
Straand offers Crown Cleanse Shampoo, Crown Boost Conditioner, Pre-Wash Scalp Oil, Exfoliating Scalp Scrub, and Crown Fix Scalp Serum.
Straand has 1 investor. Key investors include Unilever Ventures.
Straand operates through Straand Pty Ltd.