About Strive
Strive is a Technology company based in San Francisco (United States) founded in 2017 by Will Houghteling, and was acquired by FranklinCovey in April 2021. Online social learning management solutions are offered for leadership development. Strive has raised $3.8 million across 2 funding rounds from investors including FranklinCovey and Essex Bay Capital. Its chief executive, as recorded, is Will Houghteling. Strive offers products and services including Strive Platform, Diverse Leaders Program, and Management Training Program. Its focus areas include Enterprise Applications, HRTech, LMS and Leadership Training. Its competitors include ExecOnline, Sounding Board and Rising Team; 3 of its 3 listed competitors have raised funding.
Company details
Strive was founded in 2017 in San Francisco, United States, within the edtech sector. Online social learning management solutions are provided, with emphasis placed on leadership development. One-to-one coaching services are delivered through executive coaches to support professional growth. Operations are centered in the United States, targeting organizational training needs.
- Headquarters San Francisco, United States
- Founders Will Houghteling
- Stage Acquired
- SectorsTechnology
- Emailβ’β’β’β’β’β’β’β’
- Website strive.co
- Social LinkedIn X
- Acquired by FranklinCovey (Apr 2021)
- Total Equity Funding$3.8M (USD)
in 2 rounds
- InvestorsFranklinCovey
& 1 more
- Acquired byFranklinCovey
(Apr 2021)
Products & Services of Strive
Strive offers a comprehensive portfolio of products and services, including Strive Platform, Diverse Leaders Program, and Management Training Program.
Online tool for interactive leadership training and skill application
Program for developing diverse leaders through targeted modules
Training focused on transforming managers into effective leaders
Funding Insights of Strive
Strive has successfully raised a total of $3.8M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.8M
- Total Rounds 2
- First Round $3.8M
(Feb 2018)
- Investors Count 1
All 2 funding rounds of Strive with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2022 | Series B | β | β | ||
| Feb 2018 | $3.8M | Series A | β | β | β |
2 investors in total: 2 institutional.
Investors in Strive
Strive has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include FranklinCovey and Essex Bay Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Invests in and partners with companies to drive transformational growth strategies. | 2021 | essexbay.com | Essex, United States | |
Leadership consulting and development services are provided to organizations worldwide. | 1983 | franklincovey.com | Salt Lake City, United States |
Investor details for Strive
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Strive
8 people are tracked at Strive (1 in leadership, 6 in board & advisors, 1 in team).
| Name | Role | Group |
|---|---|---|
Will Houghteling | Founder & CEO | Leadership |
Claudia Fulga | Advisor | Board & advisors |
Paul Freedman | Advisor | Board & advisors |
Rosanna Durruthy | Advisor | Board & advisors |
Steven Wolfe Pereira | Advisor | Board & advisors |
Kate Shaw | Advisor | Board & advisors |
Diana Kucer | Advisor | Board & advisors |
Lauren Laitin, MCC | Lead Facilitator & Content Consultant | Team |
Complete people profiles for Strive
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Strive
4 dated milestones of Strive across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Strive is founded.
- Funding First funding round of $3.8M.
- Exit Acquired by FranklinCovey.
- Funding Latest funding round, Series B,.
Competitors of Strive
Strive has 3 listed competitors in our database, 3 of them funded. They include ExecOnline, Sounding Board and Rising Team.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| execonline.com | 2012 | New York, United States | $86.6M | 220 | Online certified courses for professional development are delivered via partnerships. | |
| soundingboardinc.com | 2016 | San Francisco, United States | $47.19M | 51 | Employee leadership skills are developed through virtual coaching matches. | |
| risingteam.com | 2020 | Palo Alto, United States | $11M | Sports team management solutions are provided by Rising Team. |
Detailed competitors of Strive
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in HR & Workforce Technology
3 companies that operate in the same segment as Strive (HR & Workforce Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Anonymous employee reviews and job search platform are operated. | 2007 | San Francisco, California, United States | USD 201.5 M | 1,695 | ||
Cloud-based LMS platform for IT industry | 2004 | Farmington, Utah, United States | USD 235.41 M | USD 4.95 M | 1,774 | |
Employee health benefits are facilitated via a cloud-based platform. | 2007 | Plymouth Meeting, Pennsylvania, United States | USD 228.3 M |
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Related news about Strive
Complete news archive for Strive
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Frequently Asked Questions about Strive
Strive was founded in 2017 and raised its 1st funding round 1 year after it was founded.
Strive is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Will Houghteling is the CEO of Strive, as recorded in our data. They have also founded this company.
Strive is a funded company, having raised a total of $3.8M across 2 funding rounds to date. The company's 1st funding round was a Series A of $3.8M, raised on Feb 2018.
Strive was founded in 2017 in San Francisco, United States, within the edtech sector. Online social learning management solutions are provided, with emphasis placed on leadership development. One-to-one coaching services are delivered through executive coaches to support professional growth. Operations are centered in the United States, targeting organizational training needs.
Strive's top competitors include Sounding Board, ExecOnline and Rising Team.
Strive offers Strive Platform, Diverse Leaders Program, and Management Training Program.
Strive has 2 investors. Key investors include FranklinCovey, and Essex Bay Capital.
Yes. Strive was acquired by FranklinCovey in April 2021.

