About Ströer
Ströer is a publicly listed company based in Koln (Germany) founded in 1990. Digital and outdoor advertising services are offered by Ströer. Ströer has completed 20 acquisitions, including Adscale, Avedo and BodyChange. Its chief executive, as recorded, is Udo Muller. Its website stroeer.de draws about 80 thousand monthly visits. Ströer offers products and services including Außenwerbung, Onlinewerbung, and Dialogmarketing. Its focus areas include Marketing Services, Advertising Agencies and Outdoor Advertising. Its legal entity is Ströer CORE GmbH & Co. KG.
Company details
Ströer was founded in 1990 and is headquartered in Cologne, Germany. Operations focus on the advertising sector, where digital and out-of-home media are managed. Services encompass online advertising platforms, billboards, street furniture, and specialized planning tools such as poster cost planners, transport media planners, and banner planners. Coverage extends across Germany with an emphasis on professional media solutions.
- Headquarters Koln, Germany
- Stage Public
- SectorsBusiness Services
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Phone•••• ••••
- Website stroeer.de
- Social LinkedIn YouTube
- Legal Name Ströer Core Gmbh & Co. Kg
- Latest Funding Round$29.68K (USD), Grant
Feb 2023
- Investors
- Investments & AcquisitionsAdscale
& 19 more
Products & Services of Ströer
Ströer offers a comprehensive portfolio of products and services, including Außenwerbung, Onlinewerbung, and Dialogmarketing.
Services for outdoor billboards and public displays
Platforms for online marketing and ad placements
Strategies for targeted dialog-based communications
Apps and channels of Ströer
its YouTube channel Ströer has 796 subscribers and 30 videos.
Videos from Ströer
The most watched videos on Ströer's YouTube channel, Ströer (796 subscribers). Click a video to play it here.
More on Ströer.
Funding Insights of Ströer
- Total Rounds 4
- Last Round Grant — $29,681
- First Round $26,068
(Aug 2016)
- Investors Count 1
All 4 funding rounds of Ströer with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2023 | $29,681 | Grant | – | – | |
| Dec 2018 | $149,917 | Grant | – | – | |
| Aug 2018 | $28,257 | Grant | – | – | |
| Aug 2016 | $26,068 | Grant | – | – |
1 investors in total: 1 institutional.
Investors in Ströer
Ströer has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include European Union.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium |
Investor details for Ströer
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Ströer
60 people are tracked at Ströer (21 in leadership, 39 in team).
| Name | Role | Group |
|---|---|---|
Udo Muller | Co-CEO | Leadership |
Alexander Stotz | CEO | Leadership |
Christian Schmalzl | Co-CEO | Leadership |
Dominika Rulinski | Vice President Sales & Activation Management | Leadership |
Jens Hütter | Head Of Automation & AI | Leadership |
Jérôme Patt | VP Cloud Architecture & It-operations | Leadership |
Inge Hafner | Head Of Sales & Activation Management | Leadership |
Kai Hannemann | Senior Vice President Group Technology | Leadership |
Christian von Den Brincken | Managing Director (business Development) | Leadership |
Martin Franke | Head Of Client Sales | Leadership |
Vincent Schwarz | VP IT Compliance & Head Of Group Information Security | Leadership |
Jeroen van Veen | Vice President SAP | Leadership |
Maximilian Johann Schuler | Head Of Agency Sales | Leadership |
Christopher Kaiser | Co-ceo Ströer Media Solutions | Leadership |
Karin Gaertner | Head Of Business Intelligence IT | Leadership |
Jan Wolf | Head Of Infrastructure & Communication | Leadership |
Tanja Kukwa | Vice President Corporate Projects & Processes | Leadership |
Nico Muolo | Head Of Channel Management Lokalvertrieb | Leadership |
Philine Schrader | Head Of Corporate Development | Leadership |
Constantin Krins-Monar | Head Of Development Automation & AI | Leadership |
40 more people are available in the full profile.
Complete people profiles for Ströer
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Ströer
Ströer has strategically engaged in corporate development activities, having acquired 20 companies. Notable acquisitions include Adscale, Avedo and BodyChange.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of outdoor advertising solutions and city furniture | rblmedia.de | Germany | 0 | Nov 2024 | •••• | |
Yield optimization solution for publishers | yieldlove.com | Hamburg, Germany | 2015 | Oct 2017 | •••• | |
Provider of BPO, customer support, and direct marketing services | avedo.de | Leipzig, Germany | 2004 | Jul 2017 | •••• | |
Distribution and multi-channel sales services are provided to partners. | ranger-marketing.de | Dusseldorf, Germany | 1992 | Jun 2017 | •••• | |
Prescription drugs and OTC products are ordered online via Vitalsana. | vitalsana.com | Heerlen, Netherlands | 2008 | Sep 2016 | $5.02M | |
Groceries are delivered via an online subscription platform. | foodist.de | Hamburg, Germany | 2012 | Aug 2016 | $3.82M | |
Online platform offering fashion advice, trends, and shopping tips for everyday styling. | stylefruits.de | Munich, Germany | 2008 | Apr 2016 | •••• | |
Connections among school alumni are facilitated via an online platform. | stayfriends.de | Erlangen, Germany | 2013 | Apr 2016 | $18.17M | |
Online nutrition programs for weight loss are provided. | bodychange.de | Ainring, Germany | 2012 | Mar 2016 | •••• | |
Statistical data on diverse topics is aggregated from multiple sources. | statista.com | Hamburg, Germany | 2007 | Dec 2015 | •••• |
Complete acquisition details for Ströer
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Ströer
14 dated milestones of Ströer across 34 years, from founding to its latest funding, stage changes and deals.
- Founded Ströer is founded.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Statista.
- Acquisition Acquires BodyChange.
- Acquisition Acquires StayFriends.
- Acquisition Acquires Stylefruits.
- Funding First funding round of $26K.
- Acquisition Acquires Foodist.
- Acquisition Acquires Vitalsana.
- Acquisition Acquires Ranger Marketing & Vertriebs.
- Acquisition Acquires Avedo.
- Acquisition Acquires Yieldlove.
- Funding Latest funding round, Grant, of $30K.
- Acquisition Acquires Rblmedia.
Web traffic of Ströer
The website of Ströer (stroeer.de) receives about 80.5K visits a month and ranks #485,104 among all websites worldwide, #2,143 in Marketing and Advertising.
- Monthly visits80.5K
▲ 48.4% vs previous month
- Unique visitors24.6K
per month
- Global rank#485,104
among all websites
- Category rank#2,143
Business and Consumer Services · Marketing and Advertising
- Bounce rate39%
- Pages per visit4.2
- Average visit2 min 52 sec
- DevicesDesktop 56% · Mobile 44%
Websites whose visitors overlap most with Ströer. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| stroeer-direkt.de | 100% | 7.7K | #2,525,241 | View details | |
| wall.de | 93% | 6.7K | #3,201,136 | View details | |
ard-werbung.de | ard-werbung.de | 76% | – | ||
ip-deutschland.de | ip-deutschland.de | 76% | – | ||
plakatunion.de | plakatunion.de | 68% | #9,549,054 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 35 similar websites and full traffic analytics for Ströer
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- 35 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Ströer
Complete news archive for Ströer
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Frequently Asked Questions about Ströer
Ströer was founded in 1990 and raised its 1st funding round 26 years after it was founded.
Ströer is headquartered in Koln, Germany. It is registered at Koln, North Rhine-westphalia, Germany.
Udo Muller is the CEO of Ströer, as recorded in our data.
Ströer was founded in 1990 and is headquartered in Cologne, Germany. Operations focus on the advertising sector, where digital and out-of-home media are managed. Services encompass online advertising platforms, billboards, street furniture, and specialized planning tools such as poster cost planners, transport media planners, and banner planners. Coverage extends across Germany with an emphasis on professional media solutions.
Ströer offers Außenwerbung, Onlinewerbung, and Dialogmarketing.
Ströer has made 20 acquisitions, including Adscale, Avedo, and BodyChange.
Ströer has 1 investor. Key investors include European Union.
Ströer operates through Ströer Core Gmbh & Co. Kg.