About Adscale
Adscale is a Media & Entertainment company based in Munchen (Germany) founded in 2007, and was acquired by Ströer in December 2012. Real-time marketplace for online advertising is operated for German publishers. Adscale has raised $6.15 million across 2 funding rounds from investors including Ströer, Time for Growth and HV Capital. Its website adscale.de draws about 21 thousand monthly visits. The company was acqui-hired. Adscale offers products and services including Ströer SSP Platform. Its focus areas include Enterprise Applications, AdTech, Supply Side Platform and Cross-Device. Its legal entity is Ströer SSP GmbH.
Company details
AdScale is Germanys real time market place for online advertising via Private Deals, Private Auction open Auction. Offers Yield management Solution to publishers as well. Supports real-time advertising programmatic trading through different ad formats; mobile, video display. As per ComScore, Adscale portfolio reaches 41.9 mn visitor, 6.1 bn page impressions and 76 German users as on October 2015. Offers DMP solution for the advertisers for relevant targeting of users. Adscale is part of Ströer Group, an OOH and online advertising provider.
- Headquarters Munchen, Germany
- Stage Acquired
- SectorsMedia & Entertainment
- Website adscale.de
- Social LinkedIn
- Acquired by Ströer (Dec 2012)
- Legal Name Ströer Ssp Gmbh
Products & Services of Adscale
Adscale offers a comprehensive portfolio of products and services, including Ströer SSP Platform.
Manages digital ad inventory for publishers and enables real-time bidding access for advertisers.
Funding Insights of Adscale
Adscale has successfully raised a total of $6.15M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $6.15 million completed in June 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.15M
- Total Rounds 2
- Last Round Series B — $6.15M
- Investors Count 2
All 2 funding rounds of Adscale with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2010 | $6.15M | Series B | – | – | |
| Jun 2007 | Seed | – | – |
3 investors in total: 3 institutional.
Investors in Adscale
Adscale has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Ströer, Time for Growth and HV Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
European tech investments are made by Time for Growth. | 2009 | time-4g.com | Paris, France | |
Venture capital funding is provided to digital company founders. | hvcapital.com | Munich, Germany | ||
Digital and outdoor advertising services are offered by Ströer. | 1990 | stroeer.de | Cologne, Germany |
Investor details for Adscale
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Adscale
4 dated milestones of Adscale across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Adscale is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $6.2M.
- Exit Acquired by Ströer.
Web traffic of Adscale
The website of Adscale (adscale.de) receives about 20.8K visits a month.
- Monthly visits20.8K
▼ 7.2% vs previous month
Websites whose visitors overlap most with Adscale. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| improvedigital.com | 100% | 6.9K | #2,989,076 | View details | |
netpoint-media.de | netpoint-media.de | 100% | #4,581,286 | – | |
| triplelift.com | 100% | 45.3K | #657,065 | View details | |
telaria.com | telaria.com | 100% | #6,559,136 | – | |
| vidazoo.com | 100% | 36.2K | #345,590 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Adscale
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Frequently Asked Questions about Adscale
Adscale was founded in 2007.
Adscale is headquartered in Munchen, Germany. It is registered at Munchen, Bayern, Germany.
Adscale is a funded company, having raised a total of $6.15M across 2 funding rounds to date.
Annual revenue of Adscale is $23.79M as on Dec 31, 2015.
AdScale is Germanys real time market place for online advertising via Private Deals, Private Auction open Auction. Offers Yield management Solution to publishers as well. Supports real-time advertising programmatic trading through different ad formats; mobile, video display. As per ComScore, Adscale portfolio reaches 41.9 mn visitor, 6.1 bn page impressions and 76 German users as on October 2015. Offers DMP solution for the advertisers for relevant targeting of users. Adscale is part of Ströer Group, an OOH and online advertising provider.
Adscale offers Ströer SSP Platform.
Adscale has 3 investors. Key investors include Ströer, Time for Growth, and HV Capital.
Adscale operates through Ströer Ssp Gmbh.
Yes. Adscale was acquired by Ströer in December 2012.