About Adscale
Adscale is a company based in Munchen (Germany) founded in 2007 was acquired by Ströer in December 2012.. Adscale has raised $6.15 million across 2 funding rounds from investors including Ströer, Time for Growth and HV Capital. Adscale offers products and services including Ströer SSP Platform. Adscale operates in a competitive market with competitors including PubMatic, Sovrn, Sonobi, Sharethrough and Magnite, among others.
- Headquarter Munchen, Germany
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Sectors
Media & Entertainment
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Ströer Ssp Gmbh
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Annual Revenue
$23.79 M (USD)-5as on Dec 31, 2015
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Net Profit
$-69.25 K (USD)-105as on Dec 31, 2015
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EBITDA
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Total Equity Funding
$6.15 M (USD)
in 2 rounds
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Latest Funding Round
$6.15 M (USD), Series B
Jun 01, 2010
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Investors
Ströer
& 2 more
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Employee Count
Employee Count
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Acquired by
Ströer
(Dec 17, 2012)
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Products & Services of Adscale
Adscale offers a comprehensive portfolio of products and services, including Ströer SSP Platform. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Manages digital ad inventory for publishers and enables real-time bidding access for advertisers.
Funding Insights of Adscale
Adscale has successfully raised a total of $6.15M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $6.15 million completed in June 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series B — $6.2M
- First Round First Round
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2010 | Amount | Series B - Adscale | Valuation |
investors |
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| Jun, 2007 | Amount | Seed - Adscale | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Adscale
Adscale has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Ströer, Time for Growth and HV Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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European tech investments are made by Time for Growth.
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Founded Year | Domain | Location | |
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Venture capital funding is provided to digital company founders.
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Founded Year | Domain | Location | |
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Digital and outdoor advertising services are offered by Ströer.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Adscale
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Adscale
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Adscale Comparisons
Competitors of Adscale
Adscale operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PubMatic, Sovrn, Sonobi, Sharethrough and Magnite, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
SSP software is offered to publishers for ad inventory sales.
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| domain | founded_year | HQ Location |
Platform offering SSP solution
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| domain | founded_year | HQ Location |
Premium programmatic advertising solutions are provided for publishers and advertisers.
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| domain | founded_year | HQ Location |
Ad network software is offered to connect advertisers and publishers.
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| domain | founded_year | HQ Location |
SSP software is provided for publishers' content monetization across screens.
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| domain | founded_year | HQ Location |
Native video ads are delivered via programmatic supply-side platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Adscale
Frequently Asked Questions about Adscale
When was Adscale founded?
Adscale was founded in 2007.
Where is Adscale located?
Adscale is headquartered in Munchen, Germany. It is registered at Munchen, Bayern, Germany.
Is Adscale a funded company?
Adscale is a funded company, having raised a total of $6.15M across 2 funding rounds to date.
What is the annual revenue of Adscale?
Annual revenue of Adscale is $23.79M as on Dec 31, 2015.
What does Adscale do?
AdScale is Germanys real time market place for online advertising via Private Deals, Private Auction open Auction. Offers Yield management Solution to publishers as well. Supports real-time advertising programmatic trading through different ad formats; mobile, video display. As per ComScore, Adscale portfolio reaches 41.9 mn visitor, 6.1 bn page impressions and 76 German users as on October 2015. Offers DMP solution for the advertisers for relevant targeting of users. Adscale is part of Ströer Group, an OOH and online advertising provider.
Who are the top competitors of Adscale?
Adscale's top competitors include PubMatic, Sovrn and Sharethrough.
What products or services does Adscale offer?
Adscale offers Ströer SSP Platform.
Who are Adscale's investors?
Adscale has 3 investors. Key investors include Ströer, Time for Growth, and HV Capital.
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