Adscale

Munchen, Germany Founded: 2007 • Age: 19 yrs Acquired By Ströer
Real-time marketplace for online advertising is operated for German publishers.
Annual revenue $23.8M Latest available
Total funding $6.2M 2 rounds
Employees - Tracked headcount
Investors 3 Known backers
Products 1 Services tracked
Competitors 11 Brand Intelligence

About Adscale

Adscale is a company based in Munchen (Germany) founded in 2007 was acquired by Ströer in December 2012. Adscale has raised $6.15 million across 2 funding rounds from investors including Ströer, Time for Growth and HV Capital. Adscale offers products and services including Ströer SSP Platform. Adscale operates in a competitive market with competitors including PubMatic, Sovrn, Sonobi, Sharethrough and Magnite, among others.

  • Headquarter Munchen, Germany
  • Sectors
    Media & Entertainment
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Ströer Ssp Gmbh
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $23.79 M (USD)
    -5
    as on Dec 31, 2015
  • Net Profit
    -$69.25 K (USD)
    -105
    as on Dec 31, 2015
  • EBITDA
    Not available
  • Total Equity Funding
    $6.15 M (USD)

    in 2 rounds

  • Latest Funding Round
    $6.15 M (USD), Series B

    Jun 01, 2010

  • Investors
    Ströer

    & 2 more

  • Employee Count
    Not available
  • Acquired by
    Ströer

    (Dec 17, 2012)

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Products & Services of Adscale

Adscale offers a comprehensive portfolio of products and services, including Ströer SSP Platform.

Product name locked
Category locked
Primary

Manages digital ad inventory for publishers and enables real-time bidding access for advertisers.

Funding Insights of Adscale

Adscale has successfully raised a total of $6.15M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $6.15 million completed in June 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Adscale

Adscale has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Ströer, Time for Growth and HV Capital.

All
Venture Fund
Investor Description Founded Year Domain Location
European tech investments are made by Time for Growth.
Locked Locked Locked
Venture capital funding is provided to digital company founders.
Locked Locked Locked
Digital and outdoor advertising services are offered by Ströer.
Locked Locked Locked
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Investor details for Adscale

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  • Investor domains
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  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Adscale

Investments
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Investment portfolio details for Adscale

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Financial Statements - Adscale

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Detailed financials for Adscale

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  • Historical revenue
  • Profit trends
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Adscale Comparisons

Adscale Primary company
Description
Real-time marketplace for online advertising is operated for...
Location
Munchen, Germany
Founded Year
2007
Annual Revenue
$23.79 M (USD)
Net Profit
-$69.25 K (USD)
EBITDA
Not available
Employees
Not available
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Peer comparison for Adscale

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
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Competitors of Adscale

Adscale operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PubMatic, Sovrn, Sonobi, Sharethrough and Magnite, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
SSP software is offered to publishers for ad inventory sales.
Locked Locked Locked
Platform offering SSP solution
Locked Locked Locked
Premium programmatic advertising solutions are provided for publishers and advertisers.
Locked Locked Locked
Ad network software is offered to connect advertisers and publishers.
Locked Locked Locked
SSP software is provided for publishers' content monetization across screens.
Locked Locked Locked
Native video ads are delivered via programmatic supply-side platform.
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Detailed competitors of Adscale

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  • Domains and locations
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Verified entity values are shown only after access is granted.

Latest news on Adscale

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Complete news archive for Adscale

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Frequently Asked Questions about Adscale

Adscale was founded in 2007.

Adscale is headquartered in Munchen, Germany. It is registered at Munchen, Bayern, Germany.

Adscale is a funded company, having raised a total of $6.15M across 2 funding rounds to date.

Annual revenue of Adscale is $23.79M as on Dec 31, 2015.

AdScale is Germanys real time market place for online advertising via Private Deals, Private Auction open Auction. Offers Yield management Solution to publishers as well. Supports real-time advertising programmatic trading through different ad formats; mobile, video display. As per ComScore, Adscale portfolio reaches 41.9 mn visitor, 6.1 bn page impressions and 76 German users as on October 2015. Offers DMP solution for the advertisers for relevant targeting of users. Adscale is part of Ströer Group, an OOH and online advertising provider.

Adscale's top competitors include PubMatic, Sovrn and Sharethrough.

Adscale offers Ströer SSP Platform.

Adscale has 3 investors. Key investors include Ströer, Time for Growth, and HV Capital.

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