About Strolleria
Strolleria is a Consumer company based in Scottsdale (United States) founded in 2016, and was acquired by Peninsula Capital Partners in January 2022. Online retailer of baby gears. Its website strolleria.com draws about 106 thousand monthly visits. Strolleria offers products and services including Strollers, Car Seats, and Home and Play Items. Its focus areas include Retail, Mom & Baby Care, Commerce and Gear. Its legal entity is STROLLERIA, LLC. Its competitors include PishPosh Baby, TAY Online Store and Best Baby Stroller; 1 of its 3 listed competitors has raised funding.
Company details
Strolleria was founded in 2016 and is based in Scottsdale, United States, within the baby products retail sector. An online platform is utilized to offer items such as strollers, car seats, high chairs, and cribs from brands including Bugaboo, Clek, Nuna, Stokke, and UPPAbaby. Free shipping is extended to orders exceeding 100 in the USA. A physical showroom is maintained in Scottsdale, Arizona, to support operations.
- Headquarters Scottsdale, United States
- Stage Acquired
- SectorsConsumer
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website strolleria.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Peninsula Capital Partners (Jan 2022)
- Legal Name Strolleria, Llc
- InvestorsPeninsula Capital Partners
& 1 more
- Acquired byPeninsula Capital Partners
(Jan 2022)
Products & Services of Strolleria
Strolleria offers a comprehensive portfolio of products and services, including Strollers, Car Seats, and Home and Play Items.
Products for transporting infants and toddlers safely.
Seats ensuring child protection in vehicles.
Items for baby care, play, and home setup.
Apps and channels of Strolleria
its YouTube channel Strolleria has 14.6K subscribers and 30 videos.
Videos from Strolleria
The most watched videos on Strolleria's YouTube channel, Strolleria (14.6K subscribers). Click a video to play it here.
More on Strolleria.
Investors in Strolleria
Strolleria has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Peninsula Capital Partners and Weave Growth.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are managed across multiple sectors. | peninsulafunds.com | Southfield, United States | ||
Private equity firm focused on buyouts in financial, insurance, healthcare, e-commerce and software sectors | weavegrowth.com | Redwood City, United States |
Investor details for Strolleria
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Timeline of Strolleria
2 dated milestones of Strolleria across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Strolleria is founded.
- Exit Acquired by Peninsula Capital Partners.
Competitors of Strolleria
Strolleria has 3 listed competitors in our database, 1 of them funded. They include PishPosh Baby, TAY Online Store and Best Baby Stroller.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pishposhbaby.com | 2014 | Houston, United States | $3.05M | Baby gear is retailed online through a dedicated platform. | ||
| tayonlinestore.com | 2015 | Aurora, United States | Operates as an e-distributor specializing in baby strollers. | |||
| bestbabystrollerhq.com | 2012 | United States | Manages an e-commerce store offering gear for kids. |
Detailed competitors of Strolleria
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- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of Strolleria
The website of Strolleria (strolleria.com) receives about 105.9K visits a month.
- Monthly visits105.9K
▼ 1.3% vs previous month
Websites whose visitors overlap most with Strolleria. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
albeebaby.com | albeebaby.com | 100% | #112,005 | β | |
| babylist.com | 94% | 15.5M | #4,854 | View details | |
nunababy.com | nunababy.com | 84% | β | ||
bambibaby.com | bambibaby.com | 84% | #241,493 | β | |
| potterybarnkids.com | 83% | 5M | #9,027 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Strolleria
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Strolleria (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Strolleria
Complete news archive for Strolleria
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Frequently Asked Questions about Strolleria
Strolleria was founded in 2016.
Strolleria is headquartered in Scottsdale, United States. It is registered at Scottsdale, Arizona, United States.
Strolleria was founded in 2016 and is based in Scottsdale, United States, within the baby products retail sector. An online platform is utilized to offer items such as strollers, car seats, high chairs, and cribs from brands including Bugaboo, Clek, Nuna, Stokke, and UPPAbaby. Free shipping is extended to orders exceeding 100 in the USA. A physical showroom is maintained in Scottsdale, Arizona, to support operations.
Strolleria's top competitors include PishPosh Baby, TAY Online Store and Best Baby Stroller.
Strolleria offers Strollers, Car Seats, and Home and Play Items.
Strolleria has 2 investors. Key investors include Peninsula Capital Partners, and Weave Growth.
Strolleria operates through Strolleria, Llc.
Yes. Strolleria was acquired by Peninsula Capital Partners in January 2022.
The website of Strolleria receives about 106 thousand visits a month.

