Strolleria

Scottsdale, United States Founded: 2016 • Age: 10 yrs Acquired By Peninsula Capital Partners
Online retailer of baby gears

About Strolleria

Strolleria is a Consumer company based in Scottsdale (United States) founded in 2016, and was acquired by Peninsula Capital Partners in January 2022. Online retailer of baby gears. Its website strolleria.com draws about 106 thousand monthly visits. Strolleria offers products and services including Strollers, Car Seats, and Home and Play Items. Its focus areas include Retail, Mom & Baby Care, Commerce and Gear. Its legal entity is STROLLERIA, LLC. Its competitors include PishPosh Baby, TAY Online Store and Best Baby Stroller; 1 of its 3 listed competitors has raised funding.

Company details

Strolleria was founded in 2016 and is based in Scottsdale, United States, within the baby products retail sector. An online platform is utilized to offer items such as strollers, car seats, high chairs, and cribs from brands including Bugaboo, Clek, Nuna, Stokke, and UPPAbaby. Free shipping is extended to orders exceeding 100 in the USA. A physical showroom is maintained in Scottsdale, Arizona, to support operations.

Key Metrics

Products & Services of Strolleria

Strolleria offers a comprehensive portfolio of products and services, including Strollers, Car Seats, and Home and Play Items.

Strollers
Baby Gear

Products for transporting infants and toddlers safely.

Car Seats
Safety Equipment

Seats ensuring child protection in vehicles.

Home and Play Items
Nursery Products

Items for baby care, play, and home setup.

Apps and channels of Strolleria

its YouTube channel Strolleria has 14.6K subscribers and 30 videos.

Strolleria
YouTube 14.6K subscribers 30 videos Travel & Events
Open channel

Videos from Strolleria

The most watched videos on Strolleria's YouTube channel, Strolleria (14.6K subscribers). Click a video to play it here.

UPPAbaby Vista V2 Configurations: How to Turn the Vista into a Single, Double, and Triple Stroller
39K views
UPPAbaby Aria vs Nuna PIPA aire RX Infant Car Seat Comparison
12.7K views
Nuna TRVL vs TRVL LX Stroller Review and Comparison
11.7K views
Nuna PIPA aire RX Infant Car Seat Review
10.5K views

More on Strolleria.

Investors in Strolleria

Strolleria has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Peninsula Capital Partners and Weave Growth.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
Private equity investments are managed across multiple sectors.
peninsulafunds.comSouthfield, United States
Private equity firm focused on buyouts in financial, insurance, healthcare, e-commerce and software sectors
weavegrowth.comRedwood City, United States
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Investor details for Strolleria

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Timeline of Strolleria

2 dated milestones of Strolleria across 6 years, from founding to its latest funding, stage changes and deals.

  1. Founded Strolleria is founded.
  2. Exit Acquired by Peninsula Capital Partners.

Competitors of Strolleria

Strolleria has 3 listed competitors in our database, 1 of them funded. They include PishPosh Baby, TAY Online Store and Best Baby Stroller.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
pishposhbaby.com2014Houston, United States$3.05M
Baby gear is retailed online through a dedicated platform.
tayonlinestore.com2015Aurora, United States
Operates as an e-distributor specializing in baby strollers.
bestbabystrollerhq.com2012United States
Manages an e-commerce store offering gear for kids.
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Detailed competitors of Strolleria

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

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Verified entity values are shown only after access is granted.

Web traffic of Strolleria

The website of Strolleria (strolleria.com) receives about 105.9K visits a month.

  • Monthly visits
    105.9K

    ▼ 1.3% vs previous month

Similar websites

Websites whose visitors overlap most with Strolleria. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
albeebaby.com
albeebaby.com
100%
#112,005–
babylist.com
94%
15.5M#4,854View details
nunababy.com
nunababy.com
84%
–
bambibaby.com
bambibaby.com
84%
#241,493–
potterybarnkids.com
83%
5M#9,027View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 40 similar websites and full traffic analytics for Strolleria

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 40 similar websites
  • Audience overlap
  • Engagement analytics
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Verified entity values are shown only after access is granted.

Top companies in Beauty & Personal Care Products

3 companies that operate in the same segment as Strolleria (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
3M is recognized as a global leader in industrial innovation.
1902United StatesUSD 24.95 B74
Provider of FMCG conglomerate products
1837United StatesUSD 457.23 M923
Subscription-based men's grooming products are provided by Harry's.
2012New York, New York, United StatesUSD 755.88 M431
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Related news about Strolleria

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Complete news archive for Strolleria

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Verified entity values are shown only after access is granted.

Frequently Asked Questions about Strolleria

Strolleria was founded in 2016.

Strolleria is headquartered in Scottsdale, United States. It is registered at Scottsdale, Arizona, United States.

Strolleria was founded in 2016 and is based in Scottsdale, United States, within the baby products retail sector. An online platform is utilized to offer items such as strollers, car seats, high chairs, and cribs from brands including Bugaboo, Clek, Nuna, Stokke, and UPPAbaby. Free shipping is extended to orders exceeding 100 in the USA. A physical showroom is maintained in Scottsdale, Arizona, to support operations.

Strolleria's top competitors include PishPosh Baby, TAY Online Store and Best Baby Stroller.

Strolleria offers Strollers, Car Seats, and Home and Play Items.

Strolleria has 2 investors. Key investors include Peninsula Capital Partners, and Weave Growth.

Strolleria operates through Strolleria, Llc.

Yes. Strolleria was acquired by Peninsula Capital Partners in January 2022.

The website of Strolleria receives about 106 thousand visits a month.

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