About StyleTheory
StyleTheory is a Retail company based in Singapore (Singapore) founded in 2016. Apparel is rented via an online subscription platform. It operates in the Retail and Media & Entertainment sectors. StyleTheory has raised $15 million across 2 funding rounds from investors including Paradise Group, Alpha JWC Ventures and SBVA. StyleTheory offers products and services including Apparel Rental, Bag Rental, One-Time Rental, Consignment, and Buy Preloved. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Apparel. Its legal entity in India is STYLETHEORY PRIVATE LIMITED (U47722MH2024PTC422939).
Company details
StyleTheory was founded in 2016 in Singapore and operates as an online subscription-based rental platform in the apparel sector. Items such as pants, shorts, frocks, gowns, sweatshirts, shirts, handbags, and wallets are included in the catalog. The platform is accessible through applications on iOS and Android devices, facilitating rentals for users in the region.
- Headquarters Singapore, Singapore
- SectorsRetailMedia & Entertainment
- Website styletheory.co
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Styletheory Private Limited
- Date of Incorporation 04 Apr, 2024
- Jurisdiction Ambarnath, Maharashtra, India
- Total Equity Funding$15M (USD)
in 2 rounds
- Latest Funding Round$15M (USD), Series B
Dec 2019
- InvestorsParadise Group
& 2 more
Associated legal entities of StyleTheory
StyleTheory operates through Style Theory Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Style Theory Private Limited CIN U47722MH2024PTC422939 | Active | 04 Apr 2024 | Ambarnath, Maharashtra | 2 | View details |
Products & Services of StyleTheory
StyleTheory offers a comprehensive portfolio of products and services, including Apparel Rental, Bag Rental, One-Time Rental, Consignment, and Buy Preloved.
Rent luxury dresses and outfits for occasions like parties.
Rent designer bags with authenticity guarantees for events.
Rent individual designer items for specific big events.
Sell or consign personal bags and clothes for passive income.
Purchase discounted authenticated preloved luxury items.
Restore and repair leather products by professional artisans.
Apps and channels of StyleTheory
StyleTheory publishes 2 mobile apps with over 100K+ downloads; its YouTube channel Style Theory has 2.37K subscribers and 30 videos.
Videos from StyleTheory
The most watched videos on StyleTheory's YouTube channel, Style Theory (2.37K subscribers). Click a video to play it here.
More on Style Theory.
Funding Insights of StyleTheory
StyleTheory has successfully raised a total of $15M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $15 million completed in December 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $15M
- Total Rounds 2
- Last Round Series B — $15M
- Investors Count 3
All 2 funding rounds of StyleTheory with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2019 | $15M | Series B | – | – | |
| Jun 2017 | Series A | – | Alpha JWC Ventures |
3 investors in total: 3 institutional.
Investors in StyleTheory
StyleTheory has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Paradise Group, Alpha JWC Ventures and SBVA.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech focused VC firm making investment in seed and early stage companies in the US & Asia | alphajwc.com | Jakarta, Indonesia | ||
Early-stage venture capital arm of SoftBank Group | sbvacorp.com | Seoul, South Korea | ||
Casual dining restaurants are operated as a chain in Singapore. | 2002 | paradisegp.com | Singapore, Singapore |
Investor details for StyleTheory
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Style Theory Private Limited (StyleTheory)
Style Theory Private Limited is the primary company behind StyleTheory. The board of Style Theory Private Limited currently have 2 directors; the longest-serving is Harsha Deepak Khatri, appointed in 2024.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Harsha Deepak Khatri DIN 10579328 | Director | 04 Apr 2024 | 2 yrs 6 mo | Style Theory Private Limited |
| Aarti Sagar Khatri DIN 10579327 | Director | 04 Apr 2024 | 2 yrs 6 mo | Style Theory Private Limited |
People of StyleTheory
9 people are tracked at StyleTheory (4 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Raena Lim | Co Founder and COO | Leadership |
Medha Gupta | Head of People | Leadership |
Joana Priou | Head Of Marketing (growth, Acquisition, Crm, Customer Experience) | Leadership |
Elvina Wibowo | Head Of Merchandising ID, SG & HK | Leadership |
Nirmala O. | Finance Operations Assistant Manager | Team |
Diana Darmawan | Lifecycle Manager | Team |
Dwi Muryanto | Office Security at Style Theory | Team |
Alham Wahyuanda | Technical Lead | Team |
Ranis Syifaatul Fuadhah | Customer Experience Specialist | Team |
Complete people profiles for StyleTheory
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of StyleTheory
3 dated milestones of StyleTheory across 3 years, from founding to its latest funding, stage changes and deals.
- Founded StyleTheory is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $15.0M.
Web traffic of StyleTheory
The website of StyleTheory (styletheory.co) receives about 2.2K visits a month.
- Monthly visits2.2K
▼ 78.6% vs previous month
Websites whose visitors overlap most with StyleTheory. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| labellov.com | 100% | 153.9K | #258,619 | View details | |
revogue.com | revogue.com | 99% | #8,615,770 | – | |
pb.nl | pb.nl | 95% | #3,160,327 | – | |
| stylelease.com.sg | 95% | View details | |||
| vivrelle.com | 91% | 250.4K | #166,179 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 23 similar websites and full traffic analytics for StyleTheory
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 23 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Styletheory
Complete news archive for StyleTheory
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about StyleTheory
StyleTheory was founded in 2016 and raised its 1st funding round 1 year after it was founded.
StyleTheory is headquartered in Singapore, Singapore.
StyleTheory is a funded company, having raised a total of $15M across 2 funding rounds to date.
StyleTheory was founded in 2016 in Singapore and operates as an online subscription-based rental platform in the apparel sector. Items such as pants, shorts, frocks, gowns, sweatshirts, shirts, handbags, and wallets are included in the catalog. The platform is accessible through applications on iOS and Android devices, facilitating rentals for users in the region.
StyleTheory offers Apparel Rental, Bag Rental, One-Time Rental, Consignment, and 2 more products and services.
StyleTheory has 3 investors. Key investors include Paradise Group, Alpha JWC Ventures, and SBVA.
StyleTheory operates through Style Theory Private Limited.
The legal entities of StyleTheory currently have 2 directors, including Harsha Deepak Khatri, Aarti Sagar Khatri.
Yes. StyleTheory publishes Style Theory: Rent, Wear, Swap and 1 more app, with over 100,000 downloads.