StyleTheory

Singapore, Singapore Founded: 2016 • Age: 10 yrs
Apparel is rented via an online subscription platform.

About StyleTheory

StyleTheory is a company based in Singapore (Singapore) founded in 2016.. StyleTheory has raised $15 million across 2 funding rounds from investors including Paradise Group, Alpha JWC Ventures and SBVA. StyleTheory offers products and services including Apparel Rental, Bag Rental, One-Time Rental, Consignment, and Buy Preloved. StyleTheory operates in a competitive market with competitors including Rent A Dress Singapore, among others.

  • Headquarter Singapore, Singapore
  • Sectors
    Retail
    Media & Entertainment
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Styletheory Private Limited
  • Date of Incorporation 04 Apr, 2024
  • Jurisdiction Ambarnath, Maharashtra, India
Operational Areas
Retail → Fashion & Retail Innovation
Media & Entertainment → Event & Media Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $15 M (USD)

    in 2 rounds

  • Latest Funding Round
    $15 M (USD), Series B

    Dec 07, 2019

  • Investors
  • Employee Count
    Employee Count
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Products & Services of StyleTheory

StyleTheory offers a comprehensive portfolio of products and services, including Apparel Rental, Bag Rental, One-Time Rental, Consignment, and Buy Preloved. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Rent luxury dresses and outfits for occasions like parties.

Rent designer bags with authenticity guarantees for events.

Rent individual designer items for specific big events.

Sell or consign personal bags and clothes for passive income.

Purchase discounted authenticated preloved luxury items.

Restore and repair leather products by professional artisans.

People of StyleTheory
Headcount 50-200
Employee Profiles 9
Employee Profiles
People
Nirmala O.
Finance Operations Assistant Manager
People
Raena Lim
Co Founder and COO
People
Joana Priou
Head Of Marketing (growth, Acquisition, Crm, Customer Experience)
People
Diana Darmawan
Lifecycle Manager

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Funding Insights of StyleTheory

StyleTheory has successfully raised a total of $15M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $15 million completed in December 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series B — $15.0M
  • First Round
  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
Dec, 2019 Amount Series B - StyleTheory Valuation

investors

Jun, 2017 Amount Series A - StyleTheory Valuation Alpha JWC Ventures
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in StyleTheory

StyleTheory has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Paradise Group, Alpha JWC Ventures and SBVA. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Tech focused VC firm making investment in seed and early stage companies in the US & Asia
Founded Year Domain Location
Early-stage venture capital arm of SoftBank Group
Founded Year Domain Location
Casual dining restaurants are operated as a chain in Singapore.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by StyleTheory

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - StyleTheory

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Styletheory Comparisons

Employees
+
Add Comparison
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Competitors of StyleTheory

StyleTheory operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Rent A Dress Singapore, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
An online platform for renting designer dresses, offering convenient access to fashion rentals.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Styletheory

Frequently Asked Questions about StyleTheory

When was StyleTheory founded?

StyleTheory was founded in 2016 and raised its 1st funding round 1 year after it was founded.

Where is StyleTheory located?

StyleTheory is headquartered in Singapore, Singapore.

Is StyleTheory a funded company?

StyleTheory is a funded company, having raised a total of $15M across 2 funding rounds to date.

What does StyleTheory do?

StyleTheory was founded in 2016 in Singapore and operates as an online subscription-based rental platform in the apparel sector. Items such as pants, shorts, frocks, gowns, sweatshirts, shirts, handbags, and wallets are included in the catalog. The platform is accessible through applications on iOS and Android devices, facilitating rentals for users in the region.

Who are the top competitors of StyleTheory?

StyleTheory's top competitors include Rent A Dress Singapore.

What products or services does StyleTheory offer?

StyleTheory offers Apparel Rental, Bag Rental, One-Time Rental, Consignment, and 2 more products and services.

Who are StyleTheory's investors?

StyleTheory has 3 investors. Key investors include Paradise Group, Alpha JWC Ventures, and SBVA.

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