About Vivrelle
Vivrelle is a Retail company based in New York (United States) founded in 2018 by Blake Cohen Geffen and Wayne Geffen. It operates as a luxury fashion accessories are rented via an online subscription platform. Vivrelle has raised $143 million across 5 funding rounds from investors including 3L Capital, Origin Ventures and Chapford Capital Group. Its chief executive is Blake Cohen Geffen. Its website vivrelle.com draws about 250 thousand monthly visits. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Accessories. Its legal entity is VIVRELLE, INC. Its competitors include Bag Borrow Or Steal, Villageluxe, SwagShare, Borrowed Elegance and Luxury Cravings and 4 more; 2 of its 9 listed competitors have raised funding.
Company details
Vivrelle was founded in 2018 in New York, United States, as an online platform for renting luxury fashion accessories across multiple categories. Items such as handbags, designer jewelry, diamond jewelry, and related products are included in the catalog. Rentals occur through monthly, quarterly, or annual subscription plans, with purchase options also available for select items. Operations focus on the fashion rental sector.
- Headquarters New York, United States
- Founders Blake Cohen Geffen, Wayne Geffen
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Website vivrelle.com
- Social LinkedIn X Facebook
- Legal Name Vivrelle, Inc.
- Total Equity Funding$143M (USD)
in 5 rounds
- Latest Funding Round$62M (USD), Series C
Jun 2025
- Investors3L Capital
& 7 more
Funding Insights of Vivrelle
Vivrelle has successfully raised a total of $143M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $62 million completed in June 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $143M
- Total Rounds 5
- Last Round Series C — $62M
- First Round $26M
(Apr 2021)
- Investors Count 8
All 5 funding rounds of Vivrelle with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2025 | $62M | Series C | – | Protagonist | – |
| May 2025 | $12M | Series B | – | – | – |
| Nov 2022 | $35M | Series B | – | 3L Capital | |
| Jul 2022 | $8M | Series A | – | – | – |
| Apr 2021 | $26M | Series A | – | Origin Ventures |
8 investors in total: 5 institutional and 3 angel.
Investors in Vivrelle
Vivrelle has secured backing from 8 investors, including venture fund and angel investors. Prominent investors backing the company include 3L Capital, Origin Ventures and Chapford Capital Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech startups are invested in by 3L Capital venture firm. | – | 3lcap.com | Los Angeles, United States | |
VC firm investing in the US | – | originventures.com | Chicago, United States | |
- | – | chapfordcapitalgroup.com | - | |
Early-stage venture capital investments are focused on US companies. | – | pluscapital.com | Venice, United States | |
Venture capital investments are made in early-stage technology businesses. | – | protagonist.co | - | |
ND Nina Dobrev | - | – | unknown_89bdb70c4e7f431ea | - |
LC Lily Collins | - | – | unknown_05cf7eeca78640849 | - |
MS Morgan Stewart | Indian angel investor focusing on early-stage startups in tech and innovation. | – | unknown_2b0b61a7359646428 | - |
Investor details for Vivrelle
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Vivrelle
23 people are tracked at Vivrelle (11 in leadership, 12 in team).
| Name | Role | Group |
|---|---|---|
Blake Cohen Geffen | Co-Founder & CEO | Leadership |
Wayne Geffen | Co-Founder | Leadership |
Donna Quinlan | VP Of Product & E-commerce | Leadership |
Stephanie Emila | VP Of Engineering | Leadership |
Jeff Neil | Chief Technology Officer | Leadership |
Rachel Nimaroff | Chief Operating Officer | Leadership |
Shachar Amsalem | Director Of Member Exeperience | Leadership |
Paige Labarge | VP Of Human Resources & People | Leadership |
Sophie Krakowski | VP Of Marketing | Leadership |
Negin Safani | Head Of Buying & Inventory | Leadership |
Michele Levbarg-Klein Rayden | Vice President Of Merchandising & Strategic Partnerships | Leadership |
Eliza Christman | Senior Product Manager | Team |
Maria Kissinger | Senior Software Engineer | Team |
Amanda Blueweiss, CPA | Lifecycle and Retention Marketing | Team |
Jordan Rizza | Senior Resale Manager | Team |
Rick L. | Principal Data Engineer | Team |
Hadley Berg | Senior Showroom Manager | Team |
Samantha Schiller | Senior Merchandise Manager | Team |
Neda Safani | Merchandise Manager | Team |
Julia Holtz | Problem Solver / Operations --> Process Optimization / Agile & Cross-functional Collaboration | Team |
3 more people are available in the full profile.
Complete people profiles for Vivrelle
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Vivrelle
3 dated milestones of Vivrelle across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Vivrelle is founded.
- Funding First funding round of $26.0M.
- Funding Latest funding round, Series C, of $62.0M.
Competitors of Vivrelle
Vivrelle has 9 listed competitors in our database, 2 of them funded. They include Bag Borrow Or Steal, Villageluxe, SwagShare, Borrowed Elegance and Luxury Cravings, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bagborroworsteal.com | 2004 | Middleton, United States | $29.05M | 11 | Rent or Buy Designer Handbags and Accessories | |
| villageluxe.com | 2014 | New York, United States | $2M | – | Online rental marketplace for high-end apparels and accessories for women | |
| swagshare.app | 2018 | Tempe, United States | – | – | An app-based platform for renting apparel items, offering convenient access to fashion on demand. | |
| borrowed-elegance.com | 2016 | Atlanta, United States | – | – | An online rental platform for designer dresses and accessories. | |
| luxurycravings.com | 2016 | East Hanover, United States | – | – | An online platform for renting designer bags and luxury items. | |
| tulerie.com | 2017 | New York, United States | – | – | Peer-to-peer platform for renting luxury fashion items sustainably through app memberships. | |
| nationaltuxedorentals.com | 2004 | Trenton, United States | – | – | Provides online rental of suits and tuxedos with home delivery and fitting options. | |
| upscalemensfashion.com | 2006 | Norfolk, United States | – | – | Operates an online platform for renting suits and tuxedos. | |
| garment-exchange.com | 2015 | Austin, United States | – | – | Offers online fashion advice, clothing reviews, and product recommendations. |
Detailed competitors of Vivrelle
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Vivrelle
The website of Vivrelle (vivrelle.com) receives about 250.4K visits a month and ranks #166,179 among all websites worldwide, #8,674 in Fashion and Apparel.
- Monthly visits250.4K
▲ 27.6% vs previous month
- Unique visitors99K
per month
- Global rank#166,179
among all websites
- Category rank#8,674
Lifestyle · Fashion and Apparel
- Bounce rate40%
- Pages per visit4.9
- Average visit51 sec
- DevicesDesktop 10% · Mobile 90%
Websites whose visitors overlap most with Vivrelle. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
revogue.com | revogue.com | 100% | – | #8,615,770 | – |
| imissyouvintage.com | 94% | – | #456,067 | View details | |
| bagborroworsteal.com | 93% | 89.4K | #336,922 | View details | |
fashionpass.com | fashionpass.com | 89% | – | #257,598 | – |
retyche.com | retyche.com | 89% | – | #776,998 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Vivrelle
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
10 companies that operate in the same segment as Vivrelle (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Vivrelle
Complete news archive for Vivrelle
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Vivrelle
Vivrelle was founded in 2018 and raised its 1st funding round 3 years after it was founded.
Vivrelle is headquartered in New York, United States. It is registered at New York, New York, United States.
Blake Cohen Geffen is the current CEO of Vivrelle. They have also founded this company.
Vivrelle is a funded company, having raised a total of $143M across 5 funding rounds to date. The company's 1st funding round was a Series A of $26M, raised on Apr 2021.
Vivrelle was founded in 2018 in New York, United States, as an online platform for renting luxury fashion accessories across multiple categories. Items such as handbags, designer jewelry, diamond jewelry, and related products are included in the catalog. Rentals occur through monthly, quarterly, or annual subscription plans, with purchase options also available for select items. Operations focus on the fashion rental sector.
Vivrelle's top competitors include Bag Borrow Or Steal, Villageluxe and SwagShare.
Vivrelle has 8 investors. Key investors include 3L Capital, Origin Ventures, Chapford Capital Group, PLUS Capital, and Nina Dobrev.
Vivrelle operates through Vivrelle, Inc..
The website of Vivrelle receives about 250 thousand visits a month and ranks #166,179 among all websites worldwide.