About Sugar Cosmetics
Sugar Cosmetics is a company based in Mumbai (India). Multi-category cosmetics products are offered by an internet-first brand. It operates on a B2B model. The company has 621 employees. Sugar Cosmetics has completed 1 acquisition, including ENN Beauty. Its Indian entity Sugar Brands Private Limited reported revenue of ₹412 Cr.
Company details
An internet-first brand in the cosmetics sector, SUGAR Cosmetics, is headquartered in Mumbai, India. Operations focus on online sales of beauty items, including lipsticks, eyeliners, lip glosses, balms, eye shadows, nail polishes, foundations, concealers, moisturizers, cleansers, toners, serums, brushes, and makeup tools. Products are stated to be vegan and free from cruelty, covering makeup, skincare, and accessories.
- Headquarters Mumbai, India
- Employees 621
- Website in.sugarcosmetics.com
- Legal Name Vellvette Lifestyle Private Limited
- Date of Incorporation 16 Jul, 2012
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹412 Cr
FY 2025 · -20% YoY
- Net Loss-₹134 Cr
FY 2025 · -33% margin
- EBITDA-₹116 Cr
FY 2025 · -28% margin
- Employee Count621
- Investments & Acquisitions
Associated legal entities of Sugar Cosmetics
Sugar Cosmetics operates through Sugar Brands Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Sugar Brands Private Limited CIN U52100MH2012PTC233397 | Active | 16 Jul 2012 | Mumbai, Maharashtra | ₹412 Cr | 621 | 7 | View details |
Board of directors of Sugar Brands Private Limited (Sugar Cosmetics)
Sugar Brands Private Limited is the primary company behind Sugar Cosmetics. The board of Sugar Brands Private Limited currently have 6 directors; the longest-serving is Vineeta Tejpal Singh, appointed in 2012. 5 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Vineeta Tejpal Singh DIN 01412374 | Director | 16 Jul 2012 | 14 yrs 3 mo | Sugar Brands Private Limited |
| Tejas Chandrakant Latke DIN 08424333 | Director | 08 Apr 2019 | 7 yrs 6 mo | Sugar Brands Private Limited |
| Abhay Kumar Pandey DIN 01650845 | Nominee Director | 08 Jun 2019 | 7 yrs 4 mo | Sugar Brands Private Limited |
| Deepak Gaur DIN 02909570 | Nominee Director | 08 Mar 2021 | 5 yrs 7 mo | Sugar Brands Private Limited |
| Anjana Sasidharan DIN 02910128 | Nominee Director | 21 Jun 2022 | 4 yrs 4 mo | Sugar Brands Private Limited |
| Kaushik Mukherjee DIN 02008386 | Director | 14 Jul 2022 | 4 yrs 3 mo | Sugar Brands Private Limited |
Financials of Sugar Cosmetics
Figures of Sugar Brands Private Limited, the primary company behind Sugar Cosmetics, for FY 2025. Revenue was ₹412 Cr (-20% year on year). Net loss was -₹134 Cr (-33% margin). EBITDA was -₹116 Cr (-28% margin). Revenue has grown at a compounded annual rate of +23% over three years and +31% over five years.
- ₹412 CrRevenue · FY 2025 · -20% YoY
- -₹134 CrNet loss · -33% margin
- -₹116 CrEBITDA · -28% margin
- ₹4.9 LakhPaid-up capital
- 621Employees (provident fund records)
- +23%Revenue CAGR, 3 years
- +31%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Sugar Brands Private Limited are on its company page.
Detailed financial statements for Sugar Cosmetics
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Sugar Cosmetics
Sugar Cosmetics has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include ENN Beauty.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Multi-category eco-friendly beauty products are offered online by ENN. | ennbeauty.com | India | 2011 | Jan 2022 | •••• |
Complete acquisition details for Sugar Cosmetics
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Sugar Cosmetics
Complete news archive for Sugar Cosmetics
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Articles about Sugar Cosmetics on our blog
Frequently Asked Questions about Sugar Cosmetics
Sugar Cosmetics is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Sugar Cosmetics has 621 employees.
The primary company behind Sugar Cosmetics, Sugar Brands Private Limited, reported revenue of ₹412 Cr for FY 2025, down 20% year on year.
An internet-first brand in the cosmetics sector, SUGAR Cosmetics, is headquartered in Mumbai, India. Operations focus on online sales of beauty items, including lipsticks, eyeliners, lip glosses, balms, eye shadows, nail polishes, foundations, concealers, moisturizers, cleansers, toners, serums, brushes, and makeup tools. Products are stated to be vegan and free from cruelty, covering makeup, skincare, and accessories.
Sugar Cosmetics has made 1 acquisition, including ENN Beauty.
Sugar Cosmetics operates through Sugar Brands Private Limited.
The legal entities of Sugar Cosmetics currently have 7 directors, including Kaushik Mukherjee, Amit Aggarwal, Anjana Sasidharan and others.