About Sugar Brands Private Limited
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Sugar Brands Private Limited is a private limited company based in Mumbai, Maharashtra, India. It operates in the health and beauty retail and distribution segment of the consumer goods sector. It was incorporated on 16 July 2012 and has been in existence for over 14 years.
The company is registered with the Registrar of Companies (ROC), Mumbai, under CIN U52100MH2012PTC233397. Its GSTIN is 27AAECV1210C1ZZ (Maharashtra). The company holds 21 GST registrations, all of them active.
The company has an authorised share capital of ₹6 Lakh and a paid-up capital of ₹4.93 Lakh. It is led by directors including Kaushik Mukherjee and Vineeta Tejpal Singh.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at B – 1004 Palatial Heights Chandivali Farm Road Andheri East Mumbai – 400072, Maharashtra, India – 400072.
As per the financials filed for FY 2025, the company reported a revenue of ₹411.71 Cr, a decline of 20% compared to the previous year. For the same year it recorded a net loss of ₹134.31 Cr (net margin -32.6%) and EBITDA of -₹116.05 Cr (EBITDA margin -28.2%). Revenue has grown at a compounded annual rate (CAGR) of 23% over three years and 31% over five years.
The company has about 621 employees on its provident fund (EPFO) records. Its group structure includes 1 subsidiary.
The company is associated with 4 brands: Fab Bag, Quench Botanics, Sugar Cosmetics and Sugar Cosmetics. As per MCA filings, the company has open charges of ₹121.6 Cr and satisfied charges of ₹133 Cr on record. Court records list 7 cases involving the company, including 4 filed by the company and 3 filed against it; 3 cases are pending. The company has 25 deals on record (14 funding rounds, 5 debt financings, 2 rights issues), with disclosed funding of ₹921.96 Cr; the latest was in November 2024. The company has 11 MSME Form 1 returns on record between 2019 and 2023, listing 836 overdue payments to 37 micro and small suppliers.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website in.sugarcosmetics.com.
Company details
Contact details
Sugar Brands Private Limited's registered office is in Mumbai, Maharashtra. Its website is in.sugarcosmetics.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Registered AddressB – 1004 Palatial Heights Chandivali Farm Road Andheri East Mumbai – 400072, Maharashtra, India – 400072
- IndustryConsumer Goods, Health & Beauty Retail & Distribution
To see the full contact details of Sugar Brands Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
Sugar Brands operates multiple associated brands including FAB BAG, Quench Botanics, and Sugar Cosmetics. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Beauty samples are delivered via monthly subscription platform. | fabbag.com | |
| Skincare products are sold via an online platform. | quenchbotanics.com | |
| Platform offering cosmetic and personal care products | sugarcosmetics.com | |
| Multi-category cosmetics products are offered by an internet-first brand. | in.sugarcosmetics.com |
Business activity
The main business activity of Sugar Brands is trade. In detail, this covers retail trading.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Trade | G2 | Retail Trading |
To see the full business activity and turnover split of Sugar Brands Private Limited, buy the company report.
Financials of Sugar Brands Private Limited
FY 2025 filings availableSugar Brands Private Limited reported revenue of ₹411.71 Cr (down 20% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR)
Revenue fell 20% in the latest year, but over five years it has grown at a compounded annual rate (CAGR) of 31%. EBITDA fell 140% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| EBITDA | -₹116.05 Cr | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | -₹134.31 Cr | ||||
| Balance Sheet | |||||
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Financial Ratios
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | -28.2% | ||||
| Net Profit Margin | -32.6% | ||||
| Return on Equity (ROE) | |||||
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To see the full financial statements and ratios of Sugar Brands Private Limited, buy the company report.
Board of directors of Sugar Brands Private Limited
Sugar Brands has 6 current directors and 5 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Kaushik Mukherjee | Director | 14 Jul 2022 | 4 Years 3 Months | Current |
| Anjana Sasidharan | Nominee Director | 21 Jun 2022 | 4 Years 4 Months | Current |
| Vineeta Tejpal Singh Also directs: Eighty Seven Fifty Six Ventures LLP, Nvikk Beauty Private Limited, Quench Botanics Private Limited and 1 more | Director | 16 Jul 2012 | 14 Years 3 Months | Current |
| Abhay Kumar Pandey Also directs: 4Point9 Capital Advisors LLP, Ashoka91 Sponsor LLP, Ashoka91 International LLP and 5 more | Nominee Director | 08 Jun 2019 | 7 Years 4 Months | Current |
| Deepak Gaur Also directs: Light Ray Advisors LLP, Beejapuri Dairy Private Limited, The Souled Store Private Limited and 3 more | Nominee Director | 08 Mar 2021 | 5 Years 7 Months | Current |
| Tejas Chandrakant Latke Also directs: Quench Botanics Private Limited, Boomerang Beauty Private Limited | Director | 08 Apr 2019 | 7 Years 6 Months | Current |
Auditor
Sugar Brands Private Limited is audited by PRICE WATERHOUSE CHARTERED ACCOUNTANTS LLP for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| PRICE WATERHOUSE CHARTERED ACCOUNTANTS LLP | FY 2023 | 012754N/N500016 |
Shareholding
The shareholding of Sugar Brands Private Limited is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Sugar Brands Private Limited, buy the company report.
Charges & borrowings
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 23 Jun 2025 | 101175736 | Others | ₹15 Cr | Open | |
| 04 Oct 2024 | 101026501 | Others | ₹20 Cr | Open | |
| 25 Jan 2024 | 100865920 | Axis Bank Limited | ₹30 Cr | Open | |
| 25 Aug 2023 | 100862892 | Others | ₹50 Cr | Open | |
| 14 Dec 2021 | 100517163 | Hdfc Bank Limited | ₹6.6 Cr | Open |
To see the full charge records of Sugar Brands Private Limited, buy the company report.
Total charge records: 11 View all charges
Deals & funding
Sugar Brands Private Limited has 25 deals on record (14 funding rounds, 5 debt financings, 2 rights issues), with disclosed funding of ₹921.96 Cr; the latest was in November 2024.
Deals on record (5 of 25)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Aug 2024 | Debt financing | ₹10 Cr | Investors: Stride Ventures |
| Aug 2024 | Debt financing | ₹15 Cr | Investors: Stride Ventures |
| Mar 2024 | Secondary share transfer | Undisclosed | Buyer: Malabar Investments Seller: India Quotient |
| Dec 2023 | Secondary share transfer | Undisclosed | Buyer: 3 individuals Seller: Stride Ventures, 3 individuals |
| Aug 2023 | Debt financing | ₹25 Cr | Investors: Stride Ventures |
To see the full deal history of Sugar Brands Private Limited, buy the company report.
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
Sugar Brands Private Limited has 7 court cases on record: 4 filed by Sugar Brands, 3 filed against it. 3 cases are pending and 4 are disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 4 | 2 | 3 |
| High courts | 3 | 1 | 0 |
Cases on record (5 of 7)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, Hyderabad CCC, Telangana | Court case (COS) | Filed by the company against M/S. Sugar Pop Bath and Body LLP | Pending |
| Madras High Court | Court case ((TM) A) | Filed by the company against Sugar Pop Bath and Body LLP | Disposed |
| High Court | Court case ((T)OP(TM)) | Filed by the company against M/S. Sugar Pop Bath and Body LLP and 1 other | Disposed |
| District court, Patna, Bihar | Court case (Cr. Case Complaint (P)) | Filed against the company by an individual | Pending |
| District court, Thiruvananthapuram, Kerala | Court case (Crl.MP(Complaint)) | Filed against the company by an individual | Pending |
To see the full case history of Sugar Brands Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
Sugar Brands Private Limited has 11 MSME Form 1 returns on record between 2019 and 2023, listing 836 overdue payments to 37 micro and small suppliers. Companies must report dues to micro and small suppliers that stay unpaid for more than 45 days in a half-yearly MSME Form 1 return.
Suppliers with reported dues (5 of 37)
| Supplier | Amount due | Due since | Reported on |
|---|---|---|---|
| an individual supplier | |||
| an individual supplier | |||
| an individual supplier | |||
| GP Offset Private Limited | |||
| NKG Advisory Business and Consulting Services Private Limited |
To see the full MSME payment records of Sugar Brands Private Limited, buy the company report.
Individuals and sole proprietors among the suppliers are not named.
Group structure & subsidiaries
Sugar Brands has 1 subsidiary company. This group structure data is as of FY 2023. The table lists each entity with its relationship and holding.
| Company Name | CIN | Shares held |
|---|---|---|
| Nvikk Beauty Private Limited | U24100DL2021PTC383341 |
To see the full group structure of Sugar Brands Private Limited, buy the company report.
Employees & EPFO
Sugar Brands Private Limited has a workforce of 621 employees on its EPFO records as of Apr 06, 2024, across 1 active EPFO establishment.
GST
Sugar Brands has 21 GST registrations: 21 active. The first 4 active GSTINs are listed below.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 27AAECV1210C1ZZ | Maharashtra | Active | 01 Jul 2017 |
| 06AAECV1210C1Z3 | Haryana | Active | 17 Mar 2018 |
| 03AAECV1210C1Z9 | Punjab | Active | 12 Feb 2019 |
| 19AAECV1210C1ZW | West Bengal | Active | 12 Feb 2019 |
To see the full GST registrations and return filing status of Sugar Brands Private Limited, buy the company report.
Recent activity
Sugar Brands Private Limited has 11 board changes on record since 2012: 6 appointments and 5 cessations. The latest: Amit Aggarwal ceased to be CFO on 20 Dec 2024.
23 earlier events are in the company report.
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Frequently asked questions
Sugar Brands is an active private limited company based in Mumbai, Maharashtra, India. The company works in health and beauty retail and distribution, within the consumer goods industry. It was incorporated on 16 July 2012 (14+ years old) and is registered under CIN U52100MH2012PTC233397.
Sugar Brands has 6 current directors:
- Kaushik Mukherjee - Director
- Anjana Sasidharan - Nominee Director
- Vineeta Tejpal Singh - Director
- Abhay Kumar Pandey - Nominee Director
- Deepak Gaur - Nominee Director
- Tejas Chandrakant Latke - Director
The latest financial statements of Sugar Brands on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Sugar Brands is 27AAECV1210C1ZZ, registered in Maharashtra. The company has 21 GST registrations in all, of which 21 are active. Other active GSTINs include 06AAECV1210C1Z3 (Haryana), 03AAECV1210C1Z9 (Punjab), 19AAECV1210C1ZW (West Bengal).
The CIN (Corporate Identification Number) of Sugar Brands is U52100MH2012PTC233397. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Sugar Brands has 7 court cases on record: 4 filed by the company and 3 filed against it. 3 are pending. Most are in the district courts.
Sugar Brands was incorporated on 16 July 2012, making it 14+ years old. It is registered with the Registrar of Companies, Mumbai.
Sugar Brands has 25 deals on record (14 funding rounds, 5 debt financings, 2 rights issues), with disclosed funding of ₹921.96 Cr; the latest was in November 2024.
Amit Aggarwal ceased to be CFO on 20 Dec 2024. Kaushik Mukherjee ceased to be Additional Director on 30 Sep 2022. Kaushik Mukherjee was appointed as Director on 14 Jul 2022. Sugar Brands has 11 board changes on record in total.
Sugar Brands has 11 MSME Form 1 returns on record between 2019 and 2023, listing 836 overdue payments to 37 micro and small suppliers. The latest return was filed on 08 Dec 2023.
Sugar Brands can be reached through the website in.sugarcosmetics.com. Its registered office is in Mumbai, Maharashtra, India.