About FAB BAG
FAB BAG is a Healthcare company based in Mumbai (India) founded in 2012 by Vineeta Singh and Kaushik Pavan Mukherjee. It operates as a beauty samples are delivered via monthly subscription platform. It operates on a Subscription Box model. FAB BAG has raised $500 thousand across 1 funding round from investors including India Quotient, Nitin Agarwal and Siddharth Ladsariya. The company has 621 employees. Its chief executive is Vineeta Singh. Its Indian entity Sugar Brands Private Limited reported revenue of ₹412 Cr. FAB BAG offers products and services including Monthly Beauty Subscription. Its focus areas include Consumer Goods, Personal Care and Beauty Subscription. Its competitors include Zumobag, GloBox, SwagiNoor, Reveriebox and MSM Box and 1 more; 1 of its 6 listed competitors has raised funding.
Company details
A subscription-based service delivering curated beauty products monthly to women is offered by FAB BAG. The company focuses on the personal care sector, providing high-quality makeup and beauty items in themed bags. Solutions include surprise elements and affordable pricing to enhance customer experience in the beauty industry.
- Headquarters Mumbai, India
- Employees 621
- Founders Vineeta Singh, Kaushik Pavan Mukherjee
- SectorsHealthcare
- Email••••••••
- Phone•••• ••••
- Website fabbag.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Vellvette Lifestyle Private Limited
- Date of Incorporation 16 Jul, 2012
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹412 Cr
FY 2025 · -20% YoY
- Net Loss-₹134 Cr
FY 2025 · -33% margin
- EBITDA-₹116 Cr
FY 2025 · -28% margin
- Total Equity Funding$500K (USD)
in 1 rounds
- Latest Funding Round$500K (USD), Seed
Feb 2013
- InvestorsIndia Quotient
& 2 more
- Employee Count621
Associated legal entities of FAB BAG
FAB BAG operates through Sugar Brands Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Sugar Brands Private Limited CIN U52100MH2012PTC233397 | Active | 16 Jul 2012 | Mumbai, Maharashtra | ₹412 Cr | 621 | 7 | View details |
Products & Services of FAB BAG
FAB BAG offers a comprehensive portfolio of products and services, including Monthly Beauty Subscription.
A monthly subscription for curated beauty products is offered.
Apps and channels of FAB BAG
its YouTube channel FAB BAG has 3.77K subscribers and 30 videos.
Videos from FAB BAG
The most watched videos on FAB BAG's YouTube channel, FAB BAG (3.77K subscribers). Click a video to play it here.
More on FAB BAG.
Funding Insights of FAB BAG
FAB BAG has successfully raised a total of $500K through 1 strategic funding round. The most recent funding activity was a Seed round of $500 thousand completed in February 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $500,000
- Total Rounds 1
- Last Round Seed — $500,000
- First Round $500,000
(Feb 2013)
- Investors Count 3
All 1 funding rounds of FAB BAG with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2013 | $500,000 | Seed | – | India Quotient |
3 investors in total: 1 institutional and 2 angel.
Investors in FAB BAG
FAB BAG has secured backing from 3 investors, including venture fund and angel investors. Prominent investors backing the company include India Quotient, Nitin Agarwal and Siddharth Ladsariya.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment in Indian startups across technology and fintech sectors. | 2012 | indiaquotient.in | Mumbai, India | |
NA Nitin Agarwal | Founder of Alpha Capital, active angel investor in Indian startups | – | unknown_03deb5671b834d8db | - |
SL Siddharth Ladsariya | Angel investor, founder of Everest Flavours, active in Indian startup ecosystem | – | unknown_4b5c2c47d96647e68 | - |
Investor details for FAB BAG
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Board of directors of Sugar Brands Private Limited (FAB BAG)
Sugar Brands Private Limited is the primary company behind FAB BAG. The board of Sugar Brands Private Limited currently have 6 directors; the longest-serving is Vineeta Tejpal Singh, appointed in 2012. 5 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Vineeta Tejpal Singh DIN 01412374 | Director | 16 Jul 2012 | 14 yrs 3 mo | Sugar Brands Private Limited |
| Tejas Chandrakant Latke DIN 08424333 | Director | 08 Apr 2019 | 7 yrs 6 mo | Sugar Brands Private Limited |
| Abhay Kumar Pandey DIN 01650845 | Nominee Director | 08 Jun 2019 | 7 yrs 4 mo | Sugar Brands Private Limited |
| Deepak Gaur DIN 02909570 | Nominee Director | 08 Mar 2021 | 5 yrs 7 mo | Sugar Brands Private Limited |
| Anjana Sasidharan DIN 02910128 | Nominee Director | 21 Jun 2022 | 4 yrs 4 mo | Sugar Brands Private Limited |
| Kaushik Mukherjee DIN 02008386 | Director | 14 Jul 2022 | 4 yrs 3 mo | Sugar Brands Private Limited |
People of FAB BAG
2 people are tracked at FAB BAG (2 in leadership); the tracked headcount is 621.
| Name | Role | Group |
|---|---|---|
| Co-Founder & CEO | Leadership | |
| Co-Founder & MD | Leadership |
Complete people profiles for FAB BAG
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Financials of FAB BAG
Figures of Sugar Brands Private Limited, the primary company behind FAB BAG, for FY 2025. Revenue was ₹412 Cr (-20% year on year). Net loss was -₹134 Cr (-33% margin). EBITDA was -₹116 Cr (-28% margin). Revenue has grown at a compounded annual rate of +23% over three years and +31% over five years.
- ₹412 CrRevenue · FY 2025 · -20% YoY
- -₹134 CrNet loss · -33% margin
- -₹116 CrEBITDA · -28% margin
- ₹4.9 LakhPaid-up capital
- 621Employees (provident fund records)
- +23%Revenue CAGR, 3 years
- +31%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Sugar Brands Private Limited are on its company page.
Detailed financial statements for FAB BAG
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Timeline of FAB BAG
2 dated milestones of FAB BAG across 1 years, from founding to its latest funding, stage changes and deals.
- Founded FAB BAG is founded.
- Funding First funding round of $500K.
Competitors of FAB BAG
FAB BAG has 6 listed competitors in our database, 1 of them funded. They include Zumobag, GloBox, SwagiNoor, Reveriebox and MSM Box, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zumobag.com | 2016 | Hyderabad, India | $211,916 | – | Beauty products are offered via an online subscription platform. | |
| globox.in | 2016 | Delhi, India | – | – | An online platform for subscribing to beauty products. | |
| swaginoor.com | 2018 | Jaipur, India | – | – | An online subscription platform for skincare and cosmetics products. | |
| reveriebox.com | 2016 | Mumbai, India | – | – | Offers curated boxes of organic personal care products for consumers. | |
| msmbox.com | 2012 | Delhi, India | – | – | Subscription boxes for beauty and grooming products are provided. | |
| luckylips.in | 2015 | Gandhinagar, India | – | – | Operates as an online retailer specializing in beauty product subscriptions. |
Detailed competitors of FAB BAG
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Web traffic of FAB BAG
Websites that share an audience with FAB BAG (fabbag.com).
Websites whose visitors overlap most with FAB BAG. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| myenvybox.com | 100% | 1.1K | #10,760,836 | View details | |
| justherbs.in | 84% | 862.6K | #54,596 | View details | |
| thenaturesco.com | 78% | 1.2K | #9,511,394 | View details | |
| thestiffcollar.com | 76% | 17.5K | #1,553,755 | View details | |
makeupbyhina.com | makeupbyhina.com | 72% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for FAB BAG
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- Audience overlap
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Top companies in Beauty & Skin Care Platforms
10 companies that operate in the same segment as FAB BAG (Beauty & Skin Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cosmetics, skincare, haircare, and wellness products are retailed online. | 2012 | Mumbai, Maharashtra, India | USD 88.91 M | USD 1.07 B | 3,735 | |
Beauty and cosmetic products are retailed through an online platform. | 2011 | Mumbai, Maharashtra, India | USD 559.92 M | USD 166.71 M | 973 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Hair coloring kits are provided via an internet-first brand. | 2013 | San Francisco, California, United States | USD 248.9 M | – | 247 | |
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 | |
Online brand offering multi-category natural skin care and makeup products | 2016 | Gurugram, Haryana, India | USD 141.36 M | USD 182.2 M | 969 | |
Multi-category organic grooming products for men are offered online. | 2015 | Gurugram, Haryana, India | USD 10.98 M | USD 13.91 M | 264 |
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Related news about Fab Bag
Complete news archive for FAB BAG
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Frequently Asked Questions about FAB BAG
FAB BAG was founded in 2012 and raised its 1st funding round 1 year after it was founded.
FAB BAG is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Vineeta Singh is the current CEO of FAB BAG. They have also founded this company.
FAB BAG is a funded company, having raised a total of $500K across 1 funding round to date. The company's 1st funding round was a Seed of $500K, raised on Feb 2013.
FAB BAG has 621 employees.
The primary company behind FAB BAG, Sugar Brands Private Limited, reported revenue of ₹412 Cr for FY 2025, down 20% year on year.
A subscription-based service delivering curated beauty products monthly to women is offered by FAB BAG. The company focuses on the personal care sector, providing high-quality makeup and beauty items in themed bags. Solutions include surprise elements and affordable pricing to enhance customer experience in the beauty industry.
FAB BAG's top competitors include MSM Box, Zumobag and Reveriebox.
FAB BAG offers Monthly Beauty Subscription.
FAB BAG has 3 investors. Key investors include India Quotient, Nitin Agarwal, and Siddharth Ladsariya.
FAB BAG operates through Sugar Brands Private Limited.
The legal entities of FAB BAG currently have 7 directors, including Kaushik Mukherjee, Amit Aggarwal, Anjana Sasidharan and others.