About Sugar Cosmetics
Sugar Cosmetics is a company based in Mumbai (India) founded in 2012 by Vineeta Singh and Kaushik Pavan Mukherjee. Sugar Cosmetics has raised $96.93 million across 17 funding rounds from investors including L N Bangur Group, Anicut Capital and India Quotient. The company has 621 employees as of April 06, 2024. Sugar Cosmetics offers products and services including Matte As Hell Crayon Lipstick, Ace Of Face Foundation, Partner In Shine Transferproof Lip Gloss, Tan Ban Sunscreen, and Dream Cover Mattifying Compact. Sugar Cosmetics operates in a competitive market with competitors including Renee Cosmetics, Typsy Beauty, Faces Canada, Insight Cosmetics and Praush, among others.
- Headquarter Mumbai, India
- Employees 621 as on 06 Apr, 2024
- Founders Vineeta Singh, Kaushik Pavan Mukherjee
- Stage Minicorn
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Sectors
ConsumerHealthcare
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Email
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Phone
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Website
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Social
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- Legal Name Vellvette Lifestyle Private Limited
- Date of Incorporation 16 Jul, 2012
- Jurisdiction Mumbai, Maharashtra, India
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Annual Revenue
$51.5 M (USD)0as on Mar 31, 2023
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Net Profit
-$9.17 M (USD)0as on Mar 31, 2023
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EBITDA
-$8.32 M (USD)0as on Mar 31, 2023
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Total Equity Funding
$96.93 M (USD)
in 17 rounds
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Latest Funding Round
$3.42 M (USD), Series D
Aug 25, 2025
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Investors
L N Bangur Group
& 33 more
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Employee Count
621
as on Apr 06, 2024
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Products & Services of Sugar Cosmetics
Sugar Cosmetics offers a comprehensive portfolio of products and services, including Matte As Hell Crayon Lipstick, Ace Of Face Foundation, Partner In Shine Transferproof Lip Gloss, Tan Ban Sunscreen, and Dream Cover Mattifying Compact.
Long-lasting matte lipstick in various shades for everyday wear
Dewy foundation providing even coverage for all skin tones
Transferproof gloss offering shine and hydration for lips
Sunscreen gel with niacinamide for sun protection and skin care
Mattifying compact for oil control and flawless finish
People of Sugar Cosmetics
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Sales and Marketing
10 people
Product Management Team
7 people
Creative and Marketing Team
7 people
Leadership Team
7 people
Human Resources and Administration
6 people
Software Development Team
6 people
Operations Team
4 people
Manager Team
3 people
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Funding Insights of Sugar Cosmetics
Sugar Cosmetics has successfully raised a total of $96.93M across 17 strategic funding rounds. The most recent funding activity was a Series D round of $3.42 million completed in August 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Sugar Cosmetics
Sugar Cosmetics has secured backing from 34 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include L N Bangur Group, Anicut Capital and India Quotient.
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Investment services in private credit, seed funds, growth equity, and late-stage equity for businesses in India.
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Elevation Capital is focused on early-stage tech investments in India.
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L Catterton is recognized as a leading consumer-focused private equity group.
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Investor details for Sugar Cosmetics
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Investments & Acquisitions by Sugar Cosmetics
Investment portfolio details for Sugar Cosmetics
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- Transaction dates
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Financial Statements - Sugar Cosmetics
Detailed financials for Sugar Cosmetics
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Sugar Cosmetics Comparisons
Peer comparison for Sugar Cosmetics
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Competitors of Sugar Cosmetics
Sugar Cosmetics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Renee Cosmetics, Typsy Beauty, Faces Canada, Insight Cosmetics and Praush, among others.
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Organic cosmetics are offered via an internet-first brand model.
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Multi-category makeup products are offered via an internet-first brand.
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Cosmetics, skincare, makeup, fragrance, nail, and accessory products are retailed.
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Makeup products are offered by an internet-first brand.
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Multi-category color cosmetics are offered via an internet-first brand.
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Multi-category makeup care products are sold online by Recode Studios.
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Detailed competitors of Sugar Cosmetics
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Latest news on Sugar Cosmetics
Complete news archive for Sugar Cosmetics
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Frequently Asked Questions about Sugar Cosmetics
Sugar Cosmetics was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Sugar Cosmetics is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Vineeta Singh is the current CEO of Sugar Cosmetics. They have also founded this company.
Sugar Cosmetics is a funded company, having raised a total of $96.93M across 17 funding rounds to date.
As of Apr 06, 2024, the latest employee count at Sugar Cosmetics is 621.
Annual revenue of Sugar Cosmetics is $51.5M as on Mar 31, 2023.
Platform offering cosmetic and personal care products. It provides a variety of makeup, skincare, and beauty accessories, including lipsticks, eyeliners, foundations, and face creams, catering to diverse skin tones and preferences.
Sugar Cosmetics's top competitors include Renee Cosmetics, Insight Cosmetics and Typsy Beauty.
Sugar Cosmetics offers Matte As Hell Crayon Lipstick, Ace Of Face Foundation, Partner In Shine Transferproof Lip Gloss, Tan Ban Sunscreen, and Dream Cover Mattifying Compact.
Sugar Cosmetics has 34 investors. Key investors include L N Bangur Group, Anicut Capital, India Quotient, Texport, and A91 Partners.
The valuation of Sugar Cosmetics is $339.71M as of Jan 2025.