About Sugar Cosmetics
Sugar Cosmetics is a company based in Mumbai (India) founded in 2012 by Vineeta Singh and Kaushik Pavan Mukherjee.. Sugar Cosmetics has raised $96.93 million across 17 funding rounds from investors including L N Bangur Group, Anicut Capital and India Quotient. The company has 621 employees as of April 06, 2024. Sugar Cosmetics offers products and services including Matte As Hell Crayon Lipstick, Ace Of Face Foundation, Partner In Shine Transferproof Lip Gloss, Tan Ban Sunscreen, and Dream Cover Mattifying Compact. Sugar Cosmetics operates in a competitive market with competitors including Renee Cosmetics, Typsy Beauty, Faces Canada, Insight Cosmetics and Praush, among others.
- Headquarter Mumbai, India
- Employees 621 as on 06 Apr, 2024
- Founders Vineeta Singh, Kaushik Pavan Mukherjee
- Stage Minicorn
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Sectors
ConsumerHealthcare
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Vellvette Lifestyle Private Limited
- Date of Incorporation 16 Jul, 2012
- Jurisdiction Mumbai, Maharashtra, India
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Annual Revenue
$51.5 M (USD)0as on Mar 31, 2023
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Net Profit
$-9.17 M (USD)0as on Mar 31, 2023
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EBITDA
$-8.32 M (USD)0as on Mar 31, 2023
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Total Equity Funding
$96.93 M (USD)
in 17 rounds
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Latest Funding Round
$3.42 M (USD), Series D
Aug 25, 2025
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Investors
L N Bangur Group
& 33 more
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Employee Count
621
as on Apr 06, 2024
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Products & Services of Sugar Cosmetics
Sugar Cosmetics offers a comprehensive portfolio of products and services, including Matte As Hell Crayon Lipstick, Ace Of Face Foundation, Partner In Shine Transferproof Lip Gloss, Tan Ban Sunscreen, and Dream Cover Mattifying Compact. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Long-lasting matte lipstick in various shades for everyday wear
Dewy foundation providing even coverage for all skin tones
Transferproof gloss offering shine and hydration for lips
Sunscreen gel with niacinamide for sun protection and skin care
Mattifying compact for oil control and flawless finish
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Sales and Marketing
10 people
Product Management Team
7 people
Creative and Marketing Team
7 people
Leadership Team
7 people
Human Resources and Administration
6 people
Software Development Team
6 people
Operations Team
4 people
Manager Team
3 people
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Funding Insights of Sugar Cosmetics
Sugar Cosmetics has successfully raised a total of $96.93M across 17 strategic funding rounds. The most recent funding activity was a Series D round of $3.42 million completed in August 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 17
- Last Round Series D — $3.4M
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First Round
First Round
(03 Jul 2013)
- Investors Count 34
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2025 | Amount | Series D - Sugar Cosmetics | Valuation | L N Bangur Group , A91 Partners | |
| Jul, 2025 | Amount | Debt – Conventional - Sugar Cosmetics | Valuation |
investors |
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| Jan, 2025 | Amount | Series D - Sugar Cosmetics | Valuation | Anicut Capital |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Sugar Cosmetics
Sugar Cosmetics has secured backing from 34 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include L N Bangur Group, Anicut Capital and India Quotient. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Investment services in private credit, seed funds, growth equity, and late-stage equity for businesses in India.
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Founded Year | Domain | Location | |
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Elevation Capital is focused on early-stage tech investments in India.
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Founded Year | Domain | Location | |
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L Catterton is recognized as a leading consumer-focused private equity group.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Sugar Cosmetics
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Sugar Cosmetics
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Sugar Cosmetics Comparisons
Competitors of Sugar Cosmetics
Sugar Cosmetics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Renee Cosmetics, Typsy Beauty, Faces Canada, Insight Cosmetics and Praush, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Organic cosmetics are offered via an internet-first brand model.
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| domain | founded_year | HQ Location |
Multi-category makeup products are offered via an internet-first brand.
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| domain | founded_year | HQ Location |
Cosmetics, skincare, makeup, fragrance, nail, and accessory products are retailed.
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| domain | founded_year | HQ Location |
Makeup products are offered by an internet-first brand.
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| domain | founded_year | HQ Location |
Multi-category color cosmetics are offered via an internet-first brand.
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| domain | founded_year | HQ Location |
Multi-category makeup care products are sold online by Recode Studios.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Sugar Cosmetics
Frequently Asked Questions about Sugar Cosmetics
When was Sugar Cosmetics founded?
Sugar Cosmetics was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Where is Sugar Cosmetics located?
Sugar Cosmetics is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Who is the current CEO of Sugar Cosmetics?
Vineeta Singh is the current CEO of Sugar Cosmetics. They have also founded this company.
Is Sugar Cosmetics a funded company?
Sugar Cosmetics is a funded company, having raised a total of $96.93M across 17 funding rounds to date. The company's 1st funding round was a Series D of $2.89M, raised on Jul 03, 2013.
How many employees does Sugar Cosmetics have?
As of Apr 06, 2024, the latest employee count at Sugar Cosmetics is 621.
What is the annual revenue of Sugar Cosmetics?
Annual revenue of Sugar Cosmetics is $51.5M as on Mar 31, 2023.
What does Sugar Cosmetics do?
Platform offering cosmetic and personal care products. It provides a variety of makeup, skincare, and beauty accessories, including lipsticks, eyeliners, foundations, and face creams, catering to diverse skin tones and preferences.
Who are the top competitors of Sugar Cosmetics?
Sugar Cosmetics's top competitors include Renee Cosmetics, Insight Cosmetics and Typsy Beauty.
What products or services does Sugar Cosmetics offer?
Sugar Cosmetics offers Matte As Hell Crayon Lipstick, Ace Of Face Foundation, Partner In Shine Transferproof Lip Gloss, Tan Ban Sunscreen, and Dream Cover Mattifying Compact.
Who are Sugar Cosmetics's investors?
Sugar Cosmetics has 34 investors. Key investors include L N Bangur Group, Anicut Capital, India Quotient, Texport, and A91 Partners.
What is Sugar Cosmetics's valuation?
The valuation of Sugar Cosmetics is $339.71M as of Jan 2025.