About Sugar Cosmetics
Sugar Cosmetics is a company based in Mumbai (India) founded in 2012 by Vineeta Singh and Kaushik Pavan Mukherjee. Sugar Cosmetics has raised $112.23 million across 18 funding rounds from investors including L N Bangur Group, Anicut Capital and India Quotient. The company has 621 employees. Sugar Cosmetics offers products and services including Matte As Hell Crayon Lipstick, Ace Of Face Foundation, Partner In Shine Transferproof Lip Gloss, Tan Ban Sunscreen, and Dream Cover Mattifying Compact. Sugar Cosmetics operates in a competitive market with competitors including Renee Cosmetics, Typsy Beauty, Faces Canada, Insight Cosmetics and Praush, among others.
- Headquarter Mumbai, India
- Employees 621
- Founders Vineeta Singh, Kaushik Pavan Mukherjee
- Stage Minicorn
- SectorsConsumerHealthcare
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Phone•••• ••••
- Website sugarcosmetics.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Vellvette Lifestyle Private Limited
- Date of Incorporation 16 Jul, 2012
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹412 Cr
FY 2025 · -20% YoY
- Net Loss-₹134 Cr
FY 2025 · -33% margin
- EBITDA-₹116 Cr
FY 2025 · -28% margin
- Total Equity Funding$112.23M (USD)
in 18 rounds
- Latest Funding Round$15.3M (USD), Series D
Sep 2026
- InvestorsL N Bangur Group
& 33 more
- Employee Count621
Associated legal entities of Sugar Cosmetics
Sugar Cosmetics operates through Sugar Brands Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Sugar Brands Private Limited CIN U52100MH2012PTC233397 | Active | 16 Jul 2012 | Mumbai, Maharashtra | ₹412 Cr | 621 | 7 | View details |
Products & Services of Sugar Cosmetics
Sugar Cosmetics offers a comprehensive portfolio of products and services, including Matte As Hell Crayon Lipstick, Ace Of Face Foundation, Partner In Shine Transferproof Lip Gloss, Tan Ban Sunscreen, and Dream Cover Mattifying Compact.
Long-lasting matte lipstick in various shades for everyday wear
Dewy foundation providing even coverage for all skin tones
Transferproof gloss offering shine and hydration for lips
Sunscreen gel with niacinamide for sun protection and skin care
Mattifying compact for oil control and flawless finish
Apps and channels of Sugar Cosmetics
its YouTube channel SUGAR Cosmetics has 2.13M subscribers and 30 videos.
Videos from Sugar Cosmetics
The most watched videos on Sugar Cosmetics's YouTube channel, SUGAR Cosmetics (2.13M subscribers). Click a video to play it here.
More on SUGAR Cosmetics.
Funding Insights of Sugar Cosmetics
Sugar Cosmetics has successfully raised a total of $112.23M across 18 strategic funding rounds. The most recent funding activity was a Series D round of $15.3 million completed in September 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $112.23M
- Total Rounds 18
- Last Round Series D — $15.3M
- First Round $167,706
(Jul 2013)
- Investors Count 34
Latest 10 of 18 funding rounds of Sugar Cosmetics with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2026 | $15.3M | Series D | – | – | |
| Aug 2025 | $3.42M | Series D | – | L N Bangur Group, A91 Partners | |
| Jul 2025 | $1.74M | Debt – Conventional | – | – | |
| Jan 2025 | $2.89M | Series D | $339.71M | Anicut Capital | – |
| Nov 2024 | $4.51M | Series D | – | A91 Partners | |
| Aug 2024 | $369,474 | Series D | $361.15M | Stride Ventures | – |
| Mar 2023 | $609,600 | Angel Round | – | Anupam Mittal, Aman Gupta | – |
| Sep 2022 | $138,028 | Angel Round | – | Ranveer Singh Bhavnani, Tamannaah Bhatia | – |
| May 2022 | $50M | Series D | – | L Catterton | |
| Feb 2021 | $21M | Series C | – | Elevation Capital |
| Date | Valuation | Stage |
|---|---|---|
| Jan 2025 | $339.71M | •••••••• |
| Aug 2024 | $361.15M | •••••••• |
| Sep 2020 | $••••• | •••••••• |
| Jan 2019 | $••••• | •••••••• |
| Jul 2018 | $••••• | •••••••• |
| Dec 2014 | $••••• | •••••••• |
Full valuation and stage history of Sugar Cosmetics
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
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Verified entity values are shown only after access is granted.
Last known valuation $339.71M (Jan 2025). 34 investors in total: 12 institutional and 22 angel.
Investors in Sugar Cosmetics
Sugar Cosmetics has secured backing from 34 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include L N Bangur Group, Anicut Capital and India Quotient.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment services in private credit, seed funds, growth equity, and late-stage equity for businesses in India. | 2015 | anicutcapital.com | Chennai, India | |
Elevation Capital is focused on early-stage tech investments in India. | – | elevationcapital.com | Delhi, India | |
L Catterton is recognized as a leading consumer-focused private equity group. | – | lcatterton.com | Greenwich, United States | |
Long/short and event-driven equity hedge fund and private equity firm focused on small to mid size companies | – | malabarinvest.com | New York, United States | |
Investment partnerships and support for founders in software, financial services, and consumer sectors. | 2018 | a91partners.com | Mumbai, India | |
- | – | lcacelestial.tcc.mode | - | |
Venture debt is provided to growth-stage companies for business scaling. | – | strideventures.global | Delhi, India | |
Investment in Indian startups across technology and fintech sectors. | 2012 | indiaquotient.in | Mumbai, India | |
Investments are made in multi-stage tech-focused startups. | – | rbworld.com | Singapore, Singapore | |
Contract manufacturing of fabrics is handled by Texport in India. | 1978 | texport.com | Bengaluru, India |
Investor details for Sugar Cosmetics
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Verified entity values are shown only after access is granted.
Board of directors of Sugar Brands Private Limited (Sugar Cosmetics)
Sugar Brands Private Limited is the primary company behind Sugar Cosmetics. The board of Sugar Brands Private Limited currently have 6 directors; the longest-serving is Vineeta Tejpal Singh, appointed in 2012. 5 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Vineeta Tejpal Singh DIN 01412374 | Director | 16 Jul 2012 | 14 yrs 2 mo | Sugar Brands Private Limited |
| Tejas Chandrakant Latke DIN 08424333 | Director | 08 Apr 2019 | 7 yrs 6 mo | Sugar Brands Private Limited |
| Abhay Kumar Pandey DIN 01650845 | Nominee Director | 08 Jun 2019 | 7 yrs 4 mo | Sugar Brands Private Limited |
| Deepak Gaur DIN 02909570 | Nominee Director | 08 Mar 2021 | 5 yrs 7 mo | Sugar Brands Private Limited |
| Anjana Sasidharan DIN 02910128 | Nominee Director | 21 Jun 2022 | 4 yrs 3 mo | Sugar Brands Private Limited |
| Kaushik Mukherjee DIN 02008386 | Director | 14 Jul 2022 | 4 yrs 2 mo | Sugar Brands Private Limited |
People of Sugar Cosmetics
72 people are tracked at Sugar Cosmetics (15 in leadership, 57 in team); the tracked headcount is 621.
| Name | Role | Group |
|---|---|---|
| Co-Founder & CEO | Leadership | |
| Co-Founder & COO | Leadership | |
Debasis Mohapatra | General Manager - National Sales Strategy & Trade Marketing Head | Leadership |
wenwen Wang | COO | Leadership |
Jasmin Gohil | Chief Technology Officer | Leadership |
Nirav Jagad | Chief People Officer | Leadership |
Kunal Sharma | Chief Sales Officer (CSO) | Leadership |
Mamta Naik | Vice President - Product Development | Leadership |
| Co-founder & Chief Operating Officer | Leadership | |
Jiya Shah | Executive Assistant To Chief Executive Officer | Leadership |
Shubham Earla | People Partner, Executive | Leadership |
Akshit Kohli | Deputy General Manager | Leadership |
Naveen Murali | Vice President Marketing | Leadership |
Sangeeta Sharma | Head Of Creative Services | Leadership |
Nachiket Bangre | Head Of Logistics | Leadership |
Vicky Pandey | Operations Executive | Team |
Sneha Arya | Social Media Manager | Team |
Midhun Krishnan K P | Manager - Demand & Supply Planning | Team |
Ketan Kumbhar | Assistant Manager, People & Culture | Team |
Himani Dhande | Senior Product Development Executive | Team |
52 more people are available in the full profile.
Complete people profiles for Sugar Cosmetics
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Sugar Cosmetics
Figures of Sugar Brands Private Limited, the primary company behind Sugar Cosmetics, for FY 2025. Revenue was ₹412 Cr (-20% year on year). Net loss was -₹134 Cr (-33% margin). EBITDA was -₹116 Cr (-28% margin). Revenue has grown at a compounded annual rate of +23% over three years and +31% over five years.
- ₹412 CrRevenue · FY 2025 · -20% YoY
- -₹134 CrNet loss · -33% margin
- -₹116 CrEBITDA · -28% margin
- ₹4.9 LakhPaid-up capital
- 621Employees (provident fund records)
- +23%Revenue CAGR, 3 years
- +31%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Sugar Brands Private Limited are on its company page.
Detailed financial statements for Sugar Cosmetics
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of Sugar Cosmetics
4 dated milestones of Sugar Cosmetics across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Sugar Cosmetics is founded.
- Funding First funding round of $168K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series D, of $15.3M.
Competitors of Sugar Cosmetics
Sugar Cosmetics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Renee Cosmetics, Typsy Beauty, Faces Canada, Insight Cosmetics and Praush, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| reneecosmetics.in | 2018 | Ahmedabad, India | $48.47M | 376 | Organic cosmetics are offered via an internet-first brand model. | |
| typsybeauty.com | 2020 | Gurugram, India | $5.35M | 22 | Multi-category makeup products are offered via an internet-first brand. | |
| facescanada.com | 2007 | Gurugram, India | $1.7M | 757 | Cosmetics, skincare, makeup, fragrance, nail, and accessory products are retailed. | |
| insightcosmetics.in | 2011 | Mumbai, India | – | 197 | Makeup products are offered by an internet-first brand. | |
| praush.com | 2019 | Delhi, India | $430,580 | 18 | Multi-category color cosmetics are offered via an internet-first brand. | |
| recodestudios.com | 2018 | Delhi, India | $493,400 | 7 | Multi-category makeup care products are sold online by Recode Studios. | |
| charactercosmetics.in | 2021 | Mumbai, India | – | 365 | Provides online platform for purchasing makeup, skincare, and beauty essentials worldwide. |
Detailed competitors of Sugar Cosmetics
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Sugar Cosmetics
The website of Sugar Cosmetics (sugarcosmetics.com) receives about 188.3K visits a month and ranks #214,730 among all websites worldwide, #11,415 in Beauty and Cosmetics.
- Monthly visits188.3K
▼ 1% vs previous month
- Unique visitors97.8K
per month
- Global rank#214,730
among all websites
- Category rank#11,415
Lifestyle · Beauty and Cosmetics
- Bounce rate55%
- Pages per visit2.8
- Average visit1 min 38 sec
- DevicesDesktop 18% · Mobile 82%
Websites whose visitors overlap most with Sugar Cosmetics. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| nykaa.com | 100% | 21.1M | #2,062 | View details | |
| hokmakeup.com | 92% | 141.8K | #180,603 | View details | |
lakmeindia.com | lakmeindia.com | 90% | – | #211,432 | – |
| mamaearth.in | 90% | 1.9M | #14,280 | View details | |
| myglamm.com | 90% | 23.8K | #1,244,172 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Sugar Cosmetics
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- 40 similar websites
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Verified entity values are shown only after access is granted.
Latest news on Sugar Cosmetics
Complete news archive for Sugar Cosmetics
Full article history, source details, and older brand coverage require an active premium plan.
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- Brand-specific news history
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Similar companies to Sugar Cosmetics
10 companies that operate in the same segment as Sugar Cosmetics (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about Sugar Cosmetics
Sugar Cosmetics was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Sugar Cosmetics is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Vineeta Singh is the current CEO of Sugar Cosmetics. They have also founded this company.
Sugar Cosmetics is a funded company, having raised a total of $112.23M across 18 funding rounds to date. The company's 1st funding round was a Series C of $21M, raised on Jul 2013.
Sugar Cosmetics has 621 employees.
The primary company behind Sugar Cosmetics, Sugar Brands Private Limited, reported revenue of ₹412 Cr for FY 2025, down 20% year on year.
Platform offering cosmetic and personal care products. It provides a variety of makeup, skincare, and beauty accessories, including lipsticks, eyeliners, foundations, and face creams, catering to diverse skin tones and preferences.
Sugar Cosmetics's top competitors include Renee Cosmetics, Insight Cosmetics and Typsy Beauty.
Sugar Cosmetics offers Matte As Hell Crayon Lipstick, Ace Of Face Foundation, Partner In Shine Transferproof Lip Gloss, Tan Ban Sunscreen, and Dream Cover Mattifying Compact.
Sugar Cosmetics has 34 investors. Key investors include L N Bangur Group, Anicut Capital, India Quotient, Texport, and A91 Partners.
The valuation of Sugar Cosmetics is $339.71M as of Jan 2025.
Sugar Cosmetics operates through Sugar Brands Private Limited.