About Insight Cosmetics
Insight Cosmetics is a Consumer company based in Mumbai (India) founded in 2011 by Dinesh Jain and Sharmila Jain, and was acquired by Reliance Retail in September 2022. Makeup products are offered by an internet-first brand. It operates on a Direct-to-Consumer (D2C) model in Consumer and Healthcare sectors. Its website insightcosmetics.in draws about 43 thousand monthly visits. Its Indian entity Mayuri Kumkum Limited reported revenue of ₹202 Cr. Insight Cosmetics offers products and services including No Smudge Lip Color, Brow Tattoo, and 5 Shades Of Shine Brick Blusher. Its focus areas include Consumer Goods, Personal Care and Cosmetics. Its competitors include Mamaearth, MyGlamm and Minimalist; 3 of its 3 listed competitors have raised funding.
Company details
A comprehensive selection of makeup and beauty products is provided by Insight Cosmetics, catering to various skin types and tones. Products for face, eyes, lips, and nails are included in their offerings. The company focuses on delivering quality cosmetics with features like long-lasting wear and smudge-proof formulas. Sectors such as personal care and beauty are primarily served through an online platform.
- Headquarters Mumbai, India
- Founders Dinesh Jain, Sharmila Jain
- Stage Acquired
- SectorsConsumerHealthcare
- Email••••••••
- Phone•••• ••••
- Website insightcosmetics.in
- Social Facebook Instagram YouTube
- Acquired by Reliance Retail (Sep 2022)
- Legal Name Mayuri Kumkum Limited
- Date of Incorporation 14 Oct, 2021
- Annual Revenue₹202 Cr
FY 2025 · +24% YoY
- Net Profit₹31.99 Cr
FY 2025 · 16% margin
- EBITDA₹34.57 Cr
FY 2025 · 17% margin
- Investors
- Acquired byReliance Retail
(Sep 2022)
Associated legal entities of Insight Cosmetics
Insight Cosmetics operates through Mayuri Kumkum Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Mayuri Kumkum Limited CIN U24290MH2021PLC369428 | Active | 14 Oct 2021 | Thane, Maharashtra | ₹202 Cr | 117 | 7 | View details |
Products & Services of Insight Cosmetics
Insight Cosmetics offers a comprehensive portfolio of products and services, including No Smudge Lip Color, Brow Tattoo, and 5 Shades Of Shine Brick Blusher.
Intense color payoff is provided with smudge-proof formula.
Fuller-looking brows are sculpted with waterproof, long-lasting formula.
Lightweight blush is offered for versatile, transfer-resistant application.
Apps and channels of Insight Cosmetics
its YouTube channel Insight Cosmetics has 75K subscribers and 30 videos.
Videos from Insight Cosmetics
The most watched videos on Insight Cosmetics's YouTube channel, Insight Cosmetics (75K subscribers). Click a video to play it here.
More on Insight Cosmetics.
Investors in Insight Cosmetics
Insight Cosmetics has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Reliance Retail.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Retail chain offering diversified products | 2006 | relianceretail.com | Mumbai, India |
Investor details for Insight Cosmetics
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Board of directors of Mayuri Kumkum Limited (Insight Cosmetics)
Mayuri Kumkum Limited is the primary company behind Insight Cosmetics. The board of Mayuri Kumkum Limited currently have 7 directors; the longest-serving is Mihir Dinesh Jain, appointed in 2021. 11 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Mihir Dinesh Jain DIN 08973105 | Whole-time director | 14 Oct 2021 | 5 yrs | Mayuri Kumkum Limited |
| Nikhil Chakrapani Suryanarayana Kavipurapu DIN 03585055 | Director | 30 Aug 2022 | 4 yrs 2 mo | Mayuri Kumkum Limited |
| Ashwin Ahamendra Khasgiwala DIN 00006481 | Director | 08 Sep 2022 | 4 yrs 1 mo | Mayuri Kumkum Limited |
| Gaurav Jain DIN 02697278 | Director | 06 Apr 2023 | 3 yrs 6 mo | Mayuri Kumkum Limited |
| Balasubrmanian Chandrasekaran DIN 06670563 | Director | 28 Jun 2023 | 3 yrs 4 mo | Mayuri Kumkum Limited |
| Ravichandran Nageswaran DIN 00013321 | Director | 28 Jun 2023 | 3 yrs 4 mo | Mayuri Kumkum Limited |
| Dinesh Bastimalji Jain DIN 03566484 | Whole-time director | 16 Jan 2024 | 2 yrs 9 mo | Mayuri Kumkum Limited |
People of Insight Cosmetics
9 people are tracked at Insight Cosmetics (4 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
| Co-Founder & Managing Director | Leadership | |
Sharmila Jain | Co-Founder | Leadership |
Mina Lorenzen | CEO & Founder | Leadership |
Chandan Kumar | Head Of Design Department | Leadership |
Nikhita Modak | Senior Executive Brand | Team |
Mohan Tiwari | Performance Marketing Manager | Team |
Vinay Mistry | Technology Advisor | Team |
Afreen Shaikh | Marketing Consultant (online Branding & Sales) | Team |
Malaikaa John | Human Resources Generalist | Team |
Complete people profiles for Insight Cosmetics
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Financials of Insight Cosmetics
Figures of Mayuri Kumkum Limited, the primary company behind Insight Cosmetics, for FY 2025. Revenue was ₹202 Cr (+24% year on year). Net profit was ₹31.99 Cr (16% margin). EBITDA was ₹34.57 Cr (17% margin). Revenue has grown at a compounded annual rate of +103% over three years.
- ₹202 CrRevenue · FY 2025 · +24% YoY
- ₹31.99 CrNet profit · 16% margin
- ₹34.57 CrEBITDA · 17% margin
- ₹20.4 LakhPaid-up capital
- 117Employees (provident fund records)
- +103%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Mayuri Kumkum Limited are on its company page.
Detailed financial statements for Insight Cosmetics
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Timeline of Insight Cosmetics
2 dated milestones of Insight Cosmetics across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Insight Cosmetics is founded.
- Exit Acquired by Reliance Retail.
Competitors of Insight Cosmetics
Insight Cosmetics has 3 listed competitors in our database, 3 of them funded. They include Mamaearth, MyGlamm and Minimalist.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mamaearth.in | 2016 | Gurugram, India | $89.36M | 1,900 | Online brand offering multi-category natural skin care and makeup products | |
| myglamm.com | 2015 | Mumbai, India | $105.68M | 411 | Online platform selling beauty products, makeup, skincare, and cosmetics in India. | |
| beminimalist.co | 2018 | Jaipur, India | $17.02M | 545 | Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns |
Detailed competitors of Insight Cosmetics
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Web traffic of Insight Cosmetics
The website of Insight Cosmetics (insightcosmetics.in) receives about 43K visits a month.
- Monthly visits43K
▲ 101.6% vs previous month
Websites whose visitors overlap most with Insight Cosmetics. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
swissbeauty.in | swissbeauty.in | 100% | #43,354 | – | |
marscosmetics.in | marscosmetics.in | 99% | #77,803 | – | |
| dailylifeforever52.in | 93% | 67.8K | #496,856 | View details | |
| reneecosmetics.in | 92% | 1.2M | #45,546 | View details | |
maybelline.co.in | maybelline.co.in | 91% | #275,994 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Insight Cosmetics
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Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Insight Cosmetics (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Related news about Insight Cosmetics
Complete news archive for Insight Cosmetics
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Frequently Asked Questions about Insight Cosmetics
Insight Cosmetics was founded in 2011.
Insight Cosmetics is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
The primary company behind Insight Cosmetics, Mayuri Kumkum Limited, reported revenue of ₹202 Cr for FY 2025, up 24% year on year.
A comprehensive selection of makeup and beauty products is provided by Insight Cosmetics, catering to various skin types and tones. Products for face, eyes, lips, and nails are included in their offerings. The company focuses on delivering quality cosmetics with features like long-lasting wear and smudge-proof formulas. Sectors such as personal care and beauty are primarily served through an online platform.
Insight Cosmetics's top competitors include MyGlamm, Mamaearth and Minimalist.
Insight Cosmetics offers No Smudge Lip Color, Brow Tattoo, and 5 Shades Of Shine Brick Blusher.
Insight Cosmetics has 1 investor. Key investors include Reliance Retail.
Insight Cosmetics operates through Mayuri Kumkum Limited.
Yes. Insight Cosmetics was acquired by Reliance Retail in September 2022.
The legal entities of Insight Cosmetics currently have 7 directors, including Mihir Dinesh Jain, Balasubrmanian Chandrasekaran, Ashwin Ahamendra Khasgiwala and others.