About Sugar Watchers
Sugar Watchers is a Consumer company based in Mumbai (India) founded in 2014 by Ananya Raniwala, Treman Singh Ahluwalia, Karan Jain, and Arvind Sharma. Sugar Watchers is recognized for offering Low GI food products. It operates on a Direct-to-Consumer (D2C) model in Consumer and Retail sectors. Sugar Watchers has raised $1.03 million across 7 funding rounds from investors including Mumbai Angels, Faad Capital and The Chennai Angels. Sugar Watchers was last valued at $2.01 million in April 2023. Its Indian entity Good Brands For A Healthy Life Private Limited reported revenue of ₹5.54 Cr. Sugar Watchers offers products and services including Low-GI Rice, 7-Grains Low-GI Atta, Low GI Noodles, and Low GI Millet Pasta. Its focus areas include Food & Beverage, Health Foods and Diabetic-Friendly Products. Its competitors include Diabliss, DiabeSmart and Zevic.
Company details
Sugar Watchers is established as a provider of Low GI foods, including rice, atta, noodles, and pasta, aimed at supporting sugar and weight management. Products are clinically tested and made from 100 natural ingredients, catering to diabetic-friendly and health-conscious diets. The brand serves the health food sector with a focus on family wellness solutions.
- Headquarters Mumbai, India
- Founders Ananya Raniwala, Treman Singh Ahluwalia, Karan Jain, Arvind Sharma
- Stage Minicorn
- SectorsConsumerRetail
- Email••••••••
- Phone•••• ••••
- Website sugarwatchers.in
- Social LinkedIn X Facebook Instagram
- Legal Name Good Brands For A Healthy Life Pvt. Ltd.
- Date of Incorporation 14 Jun, 2014
- Jurisdiction Thane, Maharashtra, India
- Annual Revenue₹5.54 Cr
FY 2025 · -2% YoY
- Net Loss-₹2.13 Cr
FY 2025 · -38% margin
- EBITDA-₹1.79 Cr
FY 2025 · -32% margin
- Total Equity Funding$1.03M (USD)
in 7 rounds
- Latest Funding Round$11.78K (USD), Angel Round
Dec 2024
- InvestorsMumbai Angels
& 90 more
Associated legal entities of Sugar Watchers
Sugar Watchers operates through Good Brands For A Healthy Life Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Good Brands For A Healthy Life Private Limited CIN U15495MH2014PTC298484 | Active | 14 Jun 2014 | Bhiwandi, Maharashtra | ₹5.5 Cr | 505 | 5 | View details |
Products & Services of Sugar Watchers
Sugar Watchers offers a comprehensive portfolio of products and services, including Low-GI Rice, 7-Grains Low-GI Atta, Low GI Noodles, and Low GI Millet Pasta.
Low-GI rice is offered for diabetic-friendly diets.
Low-GI atta is provided for healthier baking options.
Non-fried noodles are made for diabetic-friendly meals.
Millet pasta is crafted for healthier eating choices.
Funding Insights of Sugar Watchers
Sugar Watchers has successfully raised a total of $1.03M across 7 strategic funding rounds. The most recent funding activity was a Angel Round of $11.78 thousand completed in December 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.03M
- Total Rounds 7
- Last Round Angel Round — $11,777
- First Round $108,450
(Nov 2019)
- Investors Count 91
All 7 funding rounds of Sugar Watchers with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2024 | $11,777 | Angel Round | – | – | – |
| Jun 2024 | $149,735 | Seed | – | Faad Capital | |
| Apr 2023 | $440,165 | Seed | $2.01M | ah! Ventures, One School | |
| Aug 2022 | $143,275 | Seed | $2.02M | Om Kumar Aggarwal, Kanwal Kumar Mookhey | |
| Jan 2021 | $164,036 | Seed | $••••• | – | |
| Jul 2020 | $13,378 | Angel Round | $••••• | Sunil Duggal, Sangita Goyal | – |
| Nov 2019 | $108,450 | Seed | $••••• | Astuto Consors |
| Date | Valuation | Stage |
|---|---|---|
| Apr 2023 | $2.01M | •••••••• |
| Aug 2022 | $2.02M | •••••••• |
Last known valuation $2.01M (Apr 2023). 91 investors in total: 27 institutional and 64 angel.
Investors in Sugar Watchers
Sugar Watchers has secured backing from 91 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Mumbai Angels, Faad Capital and The Chennai Angels.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Angel network focused on multiple sectors | 2007 | thechennaiangels.com | Chennai, India | |
Early-stage venture investments are facilitated by Mumbai Angels network. | 2006 | mumbaiangels.com | Mumbai, India | |
Angel investing and mentoring support for startups in India. | 2015 | chandigarhangelsnetwork.com | Chandigarh, India | |
Investment consulting and equity investments based in India. | 2010 | triasr.com | Chennai, India | |
Accredited investors are networked for private equity funding opportunities. | 2000 | keiretsuforum.com | San Francisco, United States | |
Angel network focused on early-stage investments | 2015 | faad.in | Delhi, India | |
Angel network focused on multiple sectors | 2020 | angelbay.in | Gurugram, India | |
Fundraising is enabled for startups through an investor connection platform. | ahventures.in | Mumbai, India | ||
Financial advisory services are provided in cross-border business, mergers, acquisitions, and capital raising. | aurainvestment.com | |||
Financial advisory services are provided for wealth management. | gcia.in | Hyderabad, India |
Investor details for Sugar Watchers
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Board of directors of Good Brands For A Healthy Life Private Limited (Sugar Watchers)
Good Brands For A Healthy Life Private Limited is the primary company behind Sugar Watchers. The board of Good Brands For A Healthy Life Private Limited currently have 5 directors; the longest-serving is Treman Singh Ahluwalia, appointed in 2014. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Treman Singh Ahluwalia DIN 00541947 | Whole-time director | 14 Jun 2014 | 12 yrs 4 mo | Good Brands For A Healthy Life Private Limited |
| Mohit Khattar DIN 02673201 | Director | 18 Apr 2017 | 9 yrs 6 mo | Good Brands For A Healthy Life Private Limited |
| Arvind Rajkishore Sharma DIN 01229072 | Director | 18 Apr 2017 | 9 yrs 6 mo | Good Brands For A Healthy Life Private Limited |
| Annanya Atul Raniwala DIN 07103431 | Director | 27 Nov 2019 | 6 yrs 11 mo | Good Brands For A Healthy Life Private Limited |
| Karan Jain DIN 07984732 | Director | 22 May 2023 | 3 yrs 5 mo | Good Brands For A Healthy Life Private Limited |
People of Sugar Watchers
4 people are tracked at Sugar Watchers (4 in leadership).
| Name | Role | Group |
|---|---|---|
Ananya Raniwala | Co-Founder | Leadership |
| Co-Founder & Managing Director | Leadership | |
| Co-Founder | Leadership | |
| Co-Founder | Leadership |
Complete people profiles for Sugar Watchers
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Verified entity values are shown only after access is granted.
Financials of Sugar Watchers
Figures of Good Brands For A Healthy Life Private Limited, the primary company behind Sugar Watchers, for FY 2025. Revenue was ₹5.54 Cr (-2% year on year). Net loss was -₹2.13 Cr (-38% margin). EBITDA was -₹1.79 Cr (-32% margin). Revenue has grown at a compounded annual rate of +72% over three years and +90% over five years.
- ₹5.54 CrRevenue · FY 2025 · -2% YoY
- -₹2.13 CrNet loss · -38% margin
- -₹1.79 CrEBITDA · -32% margin
- ₹1.32 CrPaid-up capital
- 505Employees (provident fund records)
- +72%Revenue CAGR, 3 years
- +90%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Good Brands For A Healthy Life Private Limited are on its company page.
Detailed financial statements for Sugar Watchers
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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- Downloads
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Timeline of Sugar Watchers
4 dated milestones of Sugar Watchers across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Sugar Watchers is founded.
- Funding First funding round of $108K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Angel Round, of $12K.
Competitors of Sugar Watchers
Sugar Watchers has 3 listed competitors in our database. They include Diabliss, DiabeSmart and Zevic.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| diabliss.in | 1992 | Chennai, India | 39 | Provides low GI products and herbal solutions for diabetes and health care. | ||
| diabesmart.in | 2022 | Bengaluru, India | 51 | Offers low glycemic load foods and resources for diabetes management and control. | ||
| zevic.in | 2013 | Panchkula, India | Natural sweeteners are manufactured and marketed by Zevic. |
Detailed competitors of Sugar Watchers
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Sugar Watchers
The website of Sugar Watchers (sugarwatchers.in) receives about 2.9K visits a month.
- Monthly visits2.9K
▲ 45.3% vs previous month
Websites whose visitors overlap most with Sugar Watchers. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| floryo.com | 100% | 6.7K | #1,921,872 | View details | |
| diabesmart.in | 60% | 28.6K | #962,066 | View details | |
| outlookbusiness.com | 60% | #118,679 | View details |
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Sugar Watchers (Food & Beverage Products & Processing) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 |
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Related news about Sugar Watchers
Complete news archive for Sugar Watchers
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Frequently Asked Questions about Sugar Watchers
Sugar Watchers was founded in 2014 and raised its 1st funding round 5 years after it was founded.
Sugar Watchers is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Sugar Watchers is a funded company, having raised a total of $1.03M across 7 funding rounds to date. The company's 1st funding round was a Seed of $108.45K, raised on Nov 2019.
The primary company behind Sugar Watchers, Good Brands For A Healthy Life Private Limited, reported revenue of ₹5.54 Cr for FY 2025, down 2% year on year.
Sugar Watchers is established as a provider of Low GI foods, including rice, atta, noodles, and pasta, aimed at supporting sugar and weight management. Products are clinically tested and made from 100 natural ingredients, catering to diabetic-friendly and health-conscious diets. The brand serves the health food sector with a focus on family wellness solutions.
Sugar Watchers's top competitors include DiabeSmart, Zevic and Diabliss.
Sugar Watchers offers Low-GI Rice, 7-Grains Low-GI Atta, Low GI Noodles, and Low GI Millet Pasta.
Sugar Watchers has 91 investors. Key investors include Mumbai Angels, Faad Capital, The Chennai Angels, Chandigarh Angels Network, and Keiretsu Forum.
The valuation of Sugar Watchers is $2.01M as of Apr 2023.
Sugar Watchers operates through Good Brands For A Healthy Life Private Limited.
The legal entities of Sugar Watchers currently have 5 directors, including Mohit Khattar, Treman Singh Ahluwalia, Annanya Atul Raniwala and others.