About Sundial Brands
Sundial Brands is a Consumer company based in Amityville (United States) founded in 1992, and was acquired by Unilever in December 2017. Comprehensive corporate event production and management services are provided. Sundial Brands offers products and services including Shampoo, Body Lotion, and Deodorant. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Multi Category and Natural. Its legal entity is sundial brands LLC. Its competitors include Function of Beauty, Arbonne International and Mielle Organics; 1 of its 3 listed competitors has raised funding.
Company details
Sundial Brands was founded in 1992 in Amityville, United States, and is engaged in the corporate event production sector. Services such as event planning, production management, AV installation, labor management, and general contracting are offered for corporate, experiential, general sessions, press, and virtual events. Clients ranging from small businesses to large corporations are served through collaborative processes that emphasize transparent communication and detailed planning from concept to execution.
- Headquarters Amityville, United States
- Stage Acquired
- SectorsConsumer
- Website sundialbrands.com
- Social LinkedIn X
- Acquired by Unilever (Dec 2017)
- Legal Name Sundial Brands Llc
Products & Services of Sundial Brands
Sundial Brands offers a comprehensive portfolio of products and services, including Shampoo, Body Lotion, and Deodorant.
Cleansing product for textured hair using natural ingredients.
Moisturizing lotion for skin nourishment and hydration.
Antiperspirant for daily odor and sweat control.
Funding Insights of Sundial Brands
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Sundial Brands with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2015 | Private Equity Round | β | Bain Capital Private Equity | β |
2 investors in total: 2 institutional.
Investors in Sundial Brands
Sundial Brands has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Unilever and Bain Capital Private Equity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private investment firm managing assets and expanding into equity, credit, and real estate services. | 1984 | baincapitalprivateequity.com | London, United Kingdom | |
A global consumer goods business with diverse product offerings. | 1872 | unilever.com | London, United Kingdom |
Investor details for Sundial Brands
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People of Sundial Brands
1 people are tracked at Sundial Brands (1 in leadership).
| Name | Role | Group |
|---|---|---|
Obinna J. Keke | Head Of Innovation | Leadership |
Complete people profiles for Sundial Brands
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Timeline of Sundial Brands
3 dated milestones of Sundial Brands across 25 years, from founding to its latest funding, stage changes and deals.
- Founded Sundial Brands is founded.
- Funding First funding round.
- Exit Acquired by Unilever.
Competitors of Sundial Brands
Sundial Brands has 3 listed competitors in our database, 1 of them funded. They include Function of Beauty, Arbonne International and Mielle Organics.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| functionofbeauty.com | 2015 | New York, United States | $166.17M | 335 | Customized skin and hair care products are provided online. | |
| arbonne.com | 1980 | Irvine, United States | 387 | Natural personal care and beauty products are manufactured privately. | ||
| mielleorganics.com | 2014 | Crown Point, United States | brand of natural beauty & personal care products |
Detailed competitors of Sundial Brands
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Web traffic of Sundial Brands
Websites that share an audience with Sundial Brands (sundialbrands.com).
Websites whose visitors overlap most with Sundial Brands. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sheamoisture.com | 100% | 176.9K | #175,824 | View details | |
sundial.com | sundial.com | 39% | β |
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Sundial Brands (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Sundial Brands
Complete news archive for Sundial Brands
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Frequently Asked Questions about Sundial Brands
Sundial Brands was founded in 1992 and raised its 1st funding round 23 years after it was founded.
Sundial Brands is headquartered in Amityville, United States. It is registered at Amityville, New York, United States.
Sundial Brands was founded in 1992 in Amityville, United States, and is engaged in the corporate event production sector. Services such as event planning, production management, AV installation, labor management, and general contracting are offered for corporate, experiential, general sessions, press, and virtual events. Clients ranging from small businesses to large corporations are served through collaborative processes that emphasize transparent communication and detailed planning from concept to execution.
Sundial Brands's top competitors include Arbonne International, Function of Beauty and Mielle Organics.
Sundial Brands offers Shampoo, Body Lotion, and Deodorant.
Sundial Brands has 2 investors. Key investors include Unilever, and Bain Capital Private Equity.
Sundial Brands operates through Sundial Brands Llc.
Yes. Sundial Brands was acquired by Unilever in December 2017.

