About SuperApp
SuperApp is a Retail company based in Surabaya (Indonesia) founded in 2018 by Steven Wongsoredjo. An app-based platform is offered for community grocery shopping. It operates on a Two-Sided Marketplace model in Retail and Agriculture sectors. SuperApp has raised $98.12 million across 5 funding rounds from investors including Gold House, NEA and Insignia Ventures Partners. Its chief executive, as recorded, is Steven Wongsoredjo. Its website superapp.id draws about 32 thousand monthly visits. SuperApp offers products and services including SuperApp Shopping Platform. Its focus areas include Technology, E-commerce and Online Retail. Its legal entity is PT Krakatau Karya Abadi. Its competitors include Chilibeli, Limakilo and Taniloka; 1 of its 3 listed competitors has raised funding.
Company details
SuperApp is managed as an e-commerce platform serving consumers across East Java, Indonesia. It is focused on providing easy online shopping experiences with fast and reliable delivery services. Various promotions, loyalty programs, and flash sales are offered to enhance customer engagement. The platform is designed to reach remote areas, ensuring accessibility for a wide range of users in the region.
- Headquarters Surabaya, Indonesia
- Founders Steven Wongsoredjo
- SectorsRetailAgriculture
- Website category Computers Electronics and Technology · Social Networks and Online Communities
- Email••••••••
- Phone•••• ••••
- Website superapp.id
- Social LinkedIn Facebook Instagram YouTube
- Legal Name Pt Krakatau Karya Abadi
- Total Equity Funding$98.12M (USD)
in 5 rounds
- Latest Funding Round$70M (USD), Series C
Jun 2022
- InvestorsGold House
& 10 more
Products & Services of SuperApp
SuperApp offers a comprehensive portfolio of products and services, including SuperApp Shopping Platform.
A platform for easy online shopping and delivery.
Apps and channels of SuperApp
SuperApp publishes 6 mobile apps with over 600K+ downloads.
Funding Insights of SuperApp
SuperApp has successfully raised a total of $98.12M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $70 million completed in June 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $98.12M
- Total Rounds 5
- Last Round Series C — $70M
- First Round $120,000
(Jun 2018)
- Investors Count 11
All 5 funding rounds of SuperApp with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2022 | $70M | Series C | – | New Enterprise Associates | |
| Apr 2021 | $28M | Series B | – | SBVA | |
| Feb 2020 | Series A | – | – | ||
| Feb 2020 | Series A | – | Amasia | – | |
| Jun 2018 | $120,000 | Seed | – | Y Combinator | – |
11 investors in total: 9 institutional and 2 angel.
Investors in SuperApp
SuperApp has secured backing from 11 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Gold House, NEA and Insignia Ventures Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are offered to startups by NEA. | nea.com | Menlo Park, United States | ||
Venture capital services and app-based platform requiring JavaScript. | insignia.vc | |||
Venture capital investment firm | dst-global.com | Menlo Park, United States | ||
Amasia is focused on venture capital investments in sustainability. | amasia.vc | Burlingame, United States | ||
Venture capital investments are provided to early-stage tech startups. | tnbaura.vc | Singapore, Singapore | ||
Early-stage venture capital arm of SoftBank Group | sbvacorp.com | Seoul, South Korea | ||
Multistage investments are directed toward technology, healthcare, and climate sectors. | b.capital | Manhattan Beach, United States | ||
Early-stage startups are accelerated via funding and educational programs. | ycombinator.com | Mountain View, United States | ||
Foundation focused on socioeconomic equity | 2017 | goldhouse.org | Los Angeles, United States | |
SP Stephen Pagliuca | Co-Chairman of Bain Capital, angel investor, and Boston Celtics co-owner | unknown_7d9fadbddb1349b6b |
Investor details for SuperApp
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of SuperApp
71 people are tracked at SuperApp (17 in leadership, 54 in team).
| Name | Role | Group |
|---|---|---|
Steven Wongsoredjo | Co-Founder & CEO | Leadership |
Raisa Adila | Head of Legal | Leadership |
Reina D Triswan | Head of Brand Acquisition | Leadership |
Chen Nie | Head Of Accounting | Leadership |
Willy Haryanto | CTO | Leadership |
Gisella Tjoanda | VP Of Business Development | Leadership |
Michael Rendy | COO | Leadership |
Andrew Suryawijaya | Head Of Commercial | Leadership |
Sandy Christofer | Head of Data | Leadership |
Ani Nur Cholifah | Head of General Affairs | Leadership |
Gaby Rusli | Head of Purchasing | Leadership |
Mutiara Putri Parastira | Associate Finance Business Partner Manager | Leadership |
Matthew Adrian | VP Of Finance | Leadership |
Alfred Ali | Chief Product Officer | Leadership |
Nabil Abdullah Ishak | Vice President Of Talent | Leadership |
Andi Surya Alamsyah | Head - Talent Journey & Business Partner | Leadership |
Samuel Tanuwijaja | Head of Product | Leadership |
Moch Zaula Al Ihsan | Engineering Squad Lead | Team |
LUFINA CYNTIA | Legal Corporate & Innitiative | Team |
Khalifa Nur Maulidan | Associate Legal Manager | Team |
51 more people are available in the full profile.
Complete people profiles for SuperApp
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of SuperApp
3 dated milestones of SuperApp across 4 years, from founding to its latest funding, stage changes and deals.
- Founded SuperApp is founded.
- Funding First funding round of $120K.
- Funding Latest funding round, Series C, of $70.0M.
Competitors of SuperApp
SuperApp has 3 listed competitors in our database, 1 of them funded. They include Chilibeli, Limakilo and Taniloka.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| chilibeli.com | 2019 | Jakarta, Indonesia | $10M | Fruits and vegetables are traded via an online community platform. | ||
| limakilo.id | 2016 | Jakarta, Indonesia | Direct farm-to-home grocery sales are enabled through an online marketplace. | |||
| taniloka.id | 2017 | Surabaya, Indonesia | Online platform for agribusiness buying, selling, and promotions. |
Detailed competitors of SuperApp
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of SuperApp
The website of SuperApp (superapp.id) receives about 32.4K visits a month and ranks #1,079,815 among all websites worldwide, #6,373 in Social Networks and Online Communities.
- Monthly visits32.4K
▲ 41.2% vs previous month
- Unique visitors14K
per month
- Global rank#1,079,815
among all websites
- Category rank#6,373
Computers Electronics and Technology · Social Networks and Online Communities
- Bounce rate41%
- Pages per visit2.3
- Average visit53 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with SuperApp. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
waktubaca.com | waktubaca.com | 100% | #4,220,695 | – | |
lutfisyafii.com | lutfisyafii.com | 100% | #8,935,258 | – | |
| instagram.com | 98% | 7.1B | #4 | View details | |
kepoindonesia.id | kepoindonesia.id | 95% | #974,955 | – | |
ceklist.id | ceklist.id | 90% | #695,053 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for SuperApp
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 16 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Superapp
Complete news archive for SuperApp
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- Full article archive
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Frequently Asked Questions about SuperApp
SuperApp was founded in 2018.
SuperApp is headquartered in Surabaya, Indonesia. It is registered at Surabaya, East Java, Indonesia.
Steven Wongsoredjo is the CEO of SuperApp, as recorded in our data. They have also founded this company.
SuperApp is a funded company, having raised a total of $98.12M across 5 funding rounds to date. The company's 1st funding round was a Seed of $120K, raised on Jun 2018.
SuperApp is managed as an e-commerce platform serving consumers across East Java, Indonesia. It is focused on providing easy online shopping experiences with fast and reliable delivery services. Various promotions, loyalty programs, and flash sales are offered to enhance customer engagement. The platform is designed to reach remote areas, ensuring accessibility for a wide range of users in the region.
SuperApp offers SuperApp Shopping Platform.
SuperApp has 11 investors. Key investors include Gold House, NEA, Insignia Ventures Partners, DST Global Partners, and Amasia.
SuperApp operates through Pt Krakatau Karya Abadi.
Yes. SuperApp publishes SuperApp and 5 more apps, with over 600,000 downloads.