About SuperEd
SuperEd is a company based in Melbourne (Australia) founded in 2012. SuperEd has raised $5.8 million across 2 funding rounds from investors including Mark Johnson, Kevin Bailey and Paul Rogan. SuperEd offers products and services including Retirement Income Forecasts, Member Engagement Platform, Online Intra-Fund Advice, Personal Investment Management, and Age Pension Applications. SuperEd operates in a competitive market with competitors including Myprosperity, Household Capital, Spirit Super, Super Fierce and Rocking Horse, among others.
- Headquarter Melbourne, Australia
- SectorsTechnology
- Website category Finance · Banking Credit and Lending
- Website supered.com.au
- Social LinkedIn X
- Legal Name Supered Pty Ltd
- Total Equity Funding$5.8M (USD)
in 2 rounds
- Latest Funding Round$5M (USD), Series A
Jan 2018
Products & Services of SuperEd
SuperEd offers a comprehensive portfolio of products and services, including Retirement Income Forecasts, Member Engagement Platform, Online Intra-Fund Advice, Personal Investment Management, and Age Pension Applications.
Tool for predicting retirement income outcomes and prompting financial actions.
Platform offering coaching and financial literacy programs for super fund members.
Provides personalized advice on investment topics for retirement planning.
Offers individualized strategies for super accumulation and retirement drawdown.
Assists with applications for age pension benefits and related financial planning.
Funding Insights of SuperEd
SuperEd has successfully raised a total of $5.8M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $5 million completed in January 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.8M
- Total Rounds 2
- Last Round Series A — $5M
- First Round $800,000
(Nov 2015)
- Investors Count 3
All 2 funding rounds of SuperEd with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2018 | $5M | Series A | – | Mark Johnson, Kevin Bailey | – |
| Nov 2015 | $800,000 | Angel Round | – | – | – |
3 investors in total: 0 institutional and 3 angel.
Investors in SuperEd
SuperEd has secured backing from 3 investors, including angel investors. Prominent investors backing the company include Mark Johnson, Kevin Bailey and Paul Rogan.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
MJ Mark Johnson | - | – | unknown_5f8c28989eb24991b | - |
KB Kevin Bailey | - | – | unknown_dba2c95934944840b | - |
PR Paul Rogan | - | – | unknown_0e5a9886995d4ab5a | - |
Investor details for SuperEd
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of SuperEd
5 people are tracked at SuperEd (2 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Hugh Morrow | Managing Director | Leadership |
Jeremy Duffield | Co-Founder, Director | Leadership |
Amali Godakanda | Customer Solutions Specialist | Team |
Alison Squire | Risk Management, Compliance, Operations, Information Security | Team |
Mikhail Walden | Financial Engineer | Team |
Complete people profiles for SuperEd
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of SuperEd
3 dated milestones of SuperEd across 6 years, from founding to its latest funding, stage changes and deals.
- Founded SuperEd is founded.
- Funding First funding round of $800K.
- Funding Latest funding round, Series A, of $5.0M.
Competitors of SuperEd
SuperEd operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Myprosperity, Household Capital, Spirit Super, Super Fierce and Rocking Horse, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| myprosperity.com.au | 2013 | Melbourne, Australia | $3.18M | – | Financial accounts are aggregated in a unified personal finance platform. | |
| householdcapital.com.au | 2016 | Fitzroy, Australia | $37.6M | – | Home loans are provided to Australian households by Household Capital. | |
| spiritsuper.com.au | 1989 | Hobart, Australia | – | – | Functions as an app-based platform for financial planning and wealth management. | |
| superfierce.com.au | 2019 | Sydney, Australia | $1.5M | – | Provides financial advisory services, including planning, analysis, and wealth management solutions. | |
| rockinghorsegroup.com.au | 2015 | Sydney, Australia | – | 3 | Business consulting services are provided to clients in Australia. | |
| tasplan.com.au | 2013 | Hobart, Australia | – | – | Operates a platform for managing pension and superannuation fund investments. | |
| mapmyplan.com.au | 2014 | Sydney, Australia | – | – | Online financial planning road maps are generated for users. | |
| oneclickgroup.com.au | 2022 | Australia | – | – | Providing online self-directed financial management platform | |
| myplanmanager.com.au | 2014 | Adelaide, Australia | – | – | Financial planning & advisory platform |
Detailed competitors of SuperEd
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of SuperEd
The website of SuperEd (supered.com.au) receives about 33.2K visits a month and ranks #550,983 among all websites worldwide, #7,203 in Banking Credit and Lending.
- Monthly visits33.2K
▼ 27.5% vs previous month
- Unique visitors22.8K
per month
- Global rank#550,983
among all websites
- Category rank#7,203
Finance · Banking Credit and Lending
- Bounce rate30%
- Pages per visit4.0
- Average visit1 min 29 sec
- DevicesDesktop 17% · Mobile 83%
Websites whose visitors overlap most with SuperEd. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| retirementessentials.com.au | 100% | 680.7K | #184,337 | View details | |
| google.com | 59% | 85.8B | #1 | View details |
Latest news on Supered
Complete news archive for SuperEd
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to SuperEd
10 companies that operate in the same segment as SuperEd (Investment & Financial Technology), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Commission-free trading and investment services are provided by Robinhood. | 2013 | Menlo Park, California, United States | USD 5.73 B | USD 2.98 B | 2,300 | |
Online exchange platform for cryptocurrency | 2017 | Ta Xbiex, Malta | USD 2.02 B | – | – | |
Online social trading platform for cryptocurrency, stocks, ETFs, and CFDs | 2007 | Tel Aviv, Israel | USD 422.94 M | USD 925.73 M | – | |
Financial data and investment advisory tools are offered online. | 1984 | Chicago, Illinois, United States | USD 91 M | USD 351.25 K | 6 | |
App-based brokerage stock trading platform | 1996 | Mumbai, Maharashtra, India | USD 38.41 M | USD 548.9 M | 3,830 | |
App-based platform for spare change investment | 2012 | Irvine, California, United States | USD 587.84 M | – | – | |
Smart investment portfolios are offered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 121.05 M | USD 635.51 K | 231 | |
App-based automated investment and retirement planning platform | 2010 | New York, New York, United States | USD 335 M | – | – | |
Money Forward is engaged in providing financial technology solutions. | 2012 | Minato, Tokyo, Japan | USD 42.9 M | USD 322.51 M | 2,600 | |
Wealth management solutions are delivered for investment advisors. | 2009 | Mountain View, California, United States | USD 759.1 M | – | – |
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Frequently Asked Questions about SuperEd
SuperEd was founded in 2012 and raised its 1st funding round 3 years after it was founded.
SuperEd is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.
SuperEd is a funded company, having raised a total of $5.8M across 2 funding rounds to date. The company's 1st funding round was a Angel Round of $800K, raised on Nov 2015.
SuperEd was founded in 2012 in Melbourne, Australia, focusing on the financial services sector. Online advice solutions for retirement planning are provided through its platform, which encompasses retirement income forecasting, member engagement tools, intra-fund advice, and personal investment management. Operations are centered on digital tools to support retirement strategies, with the domain supered.com.au serving as the primary access point.
SuperEd's top competitors include Myprosperity, One Click Group and Household Capital.
SuperEd offers Retirement Income Forecasts, Member Engagement Platform, Online Intra-Fund Advice, Personal Investment Management, and Age Pension Applications.
SuperEd has 3 investors. Key investors include Mark Johnson, Kevin Bailey, and Paul Rogan.
SuperEd operates through Supered Pty Ltd.