About SuperEd
SuperEd is a company based in Melbourne (Australia) founded in 2012.. SuperEd has raised $5.8 million across 2 funding rounds from investors including Mark Johnson, Kevin Bailey and Paul Rogan. SuperEd offers products and services including Retirement Income Forecasts, Member Engagement Platform, Online Intra-Fund Advice, Personal Investment Management, and Age Pension Applications. SuperEd operates in a competitive market with competitors including Myprosperity, Household Capital, Spirit Super, Super Fierce and Rocking Horse, among others.
- Headquarter Melbourne, Australia
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
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- Legal Name Supered Pty Ltd
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$5.8 M (USD)
in 2 rounds
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Latest Funding Round
$5 M (USD), Series A
Jan 07, 2018
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Investors
& 2 more
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Employee Count
Employee Count
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Products & Services of SuperEd
SuperEd offers a comprehensive portfolio of products and services, including Retirement Income Forecasts, Member Engagement Platform, Online Intra-Fund Advice, Personal Investment Management, and Age Pension Applications. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Tool for predicting retirement income outcomes and prompting financial actions.
Platform offering coaching and financial literacy programs for super fund members.
Provides personalized advice on investment topics for retirement planning.
Offers individualized strategies for super accumulation and retirement drawdown.
Assists with applications for age pension benefits and related financial planning.
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Leadership Team
2 people
Customer Team
1 people
Software Development Team
1 people
Finance and Accounting
1 people
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Funding Insights of SuperEd
SuperEd has successfully raised a total of $5.8M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $5 million completed in January 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $5.0M
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First Round
First Round
(16 Nov 2015)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jan, 2018 | Amount | Series A - SuperEd | Valuation | Mark Johnson , Kevin Bailey |
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| Nov, 2015 | Amount | Angel Round - SuperEd | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in SuperEd
SuperEd has secured backing from 3 investors, including angel investors. Prominent investors backing the company include Mark Johnson, Kevin Bailey and Paul Rogan. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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MJ
Mark Johnson |
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Founded Year | Domain | Location |
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KB
Kevin Bailey |
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Founded Year | Domain | Location |
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PR
Paul Rogan |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by SuperEd
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - SuperEd
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Supered Comparisons
Competitors of SuperEd
SuperEd operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Myprosperity, Household Capital, Spirit Super, Super Fierce and Rocking Horse, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Financial accounts are aggregated in a unified personal finance platform.
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| domain | founded_year | HQ Location |
Home loans are provided to Australian households by Household Capital.
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| domain | founded_year | HQ Location |
Functions as an app-based platform for financial planning and wealth management.
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| domain | founded_year | HQ Location |
Provides financial advisory services, including planning, analysis, and wealth management solutions.
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| domain | founded_year | HQ Location |
Business consulting services are provided to clients in Australia.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Supered
Frequently Asked Questions about SuperEd
When was SuperEd founded?
SuperEd was founded in 2012 and raised its 1st funding round 3 years after it was founded.
Where is SuperEd located?
SuperEd is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.
Is SuperEd a funded company?
SuperEd is a funded company, having raised a total of $5.8M across 2 funding rounds to date. The company's 1st funding round was a Angel Round of $800K, raised on Nov 16, 2015.
What does SuperEd do?
SuperEd was founded in 2012 in Melbourne, Australia, focusing on the financial services sector. Online advice solutions for retirement planning are provided through its platform, which encompasses retirement income forecasting, member engagement tools, intra-fund advice, and personal investment management. Operations are centered on digital tools to support retirement strategies, with the domain supered.com.au serving as the primary access point.
Who are the top competitors of SuperEd?
SuperEd's top competitors include Myprosperity, One Click Group and Household Capital.
What products or services does SuperEd offer?
SuperEd offers Retirement Income Forecasts, Member Engagement Platform, Online Intra-Fund Advice, Personal Investment Management, and Age Pension Applications.
Who are SuperEd's investors?
SuperEd has 3 investors. Key investors include Mark Johnson, Kevin Bailey, and Paul Rogan.
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