SuperEd

Melbourne, Australia Founded: 2012 • Age: 14 yrs
Online solutions for retirement planning and advice are offered.
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About SuperEd

SuperEd is a company based in Melbourne (Australia) founded in 2012.. SuperEd has raised $5.8 million across 2 funding rounds from investors including Mark Johnson, Kevin Bailey and Paul Rogan. SuperEd offers products and services including Retirement Income Forecasts, Member Engagement Platform, Online Intra-Fund Advice, Personal Investment Management, and Age Pension Applications. SuperEd operates in a competitive market with competitors including Myprosperity, Household Capital, Spirit Super, Super Fierce and Rocking Horse, among others.

  • Headquarter Melbourne, Australia
  • Sectors
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Supered Pty Ltd
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $5.8 M (USD)

    in 2 rounds

  • Latest Funding Round
    $5 M (USD), Series A

    Jan 07, 2018

  • Investors

    & 2 more

  • Employee Count
    Employee Count
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Products & Services of SuperEd

SuperEd offers a comprehensive portfolio of products and services, including Retirement Income Forecasts, Member Engagement Platform, Online Intra-Fund Advice, Personal Investment Management, and Age Pension Applications. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Tool for predicting retirement income outcomes and prompting financial actions.

Platform offering coaching and financial literacy programs for super fund members.

Provides personalized advice on investment topics for retirement planning.

Offers individualized strategies for super accumulation and retirement drawdown.

Assists with applications for age pension benefits and related financial planning.

People of SuperEd
Headcount 10-50
Employee Profiles 5
Employee Profiles
People
Hugh Morrow
Managing Director
People
Amali Godakanda
Customer Solutions Specialist
People
Alison Squire
Risk Management, Compliance, Operations, Information Security
People
Jeremy Duffield
Co-Founder, Director

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Funding Insights of SuperEd

SuperEd has successfully raised a total of $5.8M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $5 million completed in January 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series A — $5.0M
  • First Round

    (16 Nov 2015)

  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
Jan, 2018 Amount Series A - SuperEd Valuation Mark Johnson , Kevin Bailey
Nov, 2015 Amount Angel Round - SuperEd Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in SuperEd

SuperEd has secured backing from 3 investors, including angel investors. Prominent investors backing the company include Mark Johnson, Kevin Bailey and Paul Rogan. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Angel
Investor Description Founded Year Domain Location

Mark Johnson

-
Founded Year Domain Location

Kevin Bailey

-
Founded Year Domain Location

Paul Rogan

-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by SuperEd

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - SuperEd

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Supered Comparisons

Employees
+
Add Comparison
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Competitors of SuperEd

SuperEd operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Myprosperity, Household Capital, Spirit Super, Super Fierce and Rocking Horse, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Financial accounts are aggregated in a unified personal finance platform.
domain founded_year HQ Location
Home loans are provided to Australian households by Household Capital.
domain founded_year HQ Location
Functions as an app-based platform for financial planning and wealth management.
domain founded_year HQ Location
Provides financial advisory services, including planning, analysis, and wealth management solutions.
domain founded_year HQ Location
Business consulting services are provided to clients in Australia.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Supered

Frequently Asked Questions about SuperEd

When was SuperEd founded?

SuperEd was founded in 2012 and raised its 1st funding round 3 years after it was founded.

Where is SuperEd located?

SuperEd is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.

Is SuperEd a funded company?

SuperEd is a funded company, having raised a total of $5.8M across 2 funding rounds to date. The company's 1st funding round was a Angel Round of $800K, raised on Nov 16, 2015.

What does SuperEd do?

SuperEd was founded in 2012 in Melbourne, Australia, focusing on the financial services sector. Online advice solutions for retirement planning are provided through its platform, which encompasses retirement income forecasting, member engagement tools, intra-fund advice, and personal investment management. Operations are centered on digital tools to support retirement strategies, with the domain supered.com.au serving as the primary access point.

Who are the top competitors of SuperEd?

SuperEd's top competitors include Myprosperity, One Click Group and Household Capital.

What products or services does SuperEd offer?

SuperEd offers Retirement Income Forecasts, Member Engagement Platform, Online Intra-Fund Advice, Personal Investment Management, and Age Pension Applications.

Who are SuperEd's investors?

SuperEd has 3 investors. Key investors include Mark Johnson, Kevin Bailey, and Paul Rogan.

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