About Suplari
Suplari is a company based in Seattle (United States) founded in 2016 was acquired by Microsoft in July 2021. Suplari has raised $13.4 million across 4 funding rounds from investors including Workday, Microsoft and Amplify Partners. The company has 53 employees. Suplari offers products and services including Spend Intelligence Cloud, Suplari Agile Contracts, Supplier Diversity Insights, Suplari Connect, and Suplari Agile Performance Management. Suplari operates in a competitive market with competitors including FreightWaves, Chronicled, LogComex, SAP Ariba and Alloy, among others.
- Headquarter Seattle, United States
- Employees 53
- SectorsTransportation, Automotive & LogisticsTechnology
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- Website suplari.com
- Social LinkedIn X Facebook
- Acquired by Microsoft (Jul 2021)
- Legal Name Suplari Inc.
Products & Services of Suplari
Suplari offers a comprehensive portfolio of products and services, including Spend Intelligence Cloud, Suplari Agile Contracts, Supplier Diversity Insights, Suplari Connect, and Suplari Agile Performance Management.
Platform for analyzing procurement spend data and identifying cost savings.
Tool for optimizing and managing supplier contracts efficiently.
System for tracking and enhancing supplier diversity programs.
Platform for real-time team collaboration on procurement tasks.
Solution for monitoring and improving procurement performance metrics.
Funding Insights of Suplari
Suplari has successfully raised a total of $13.4M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $13.4M
- Total Rounds 4
- First Round $3.1M
(Feb 2017)
- Investors Count 6
All 4 funding rounds of Suplari with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2019 | – | Series A | β | Amplify Partners, Madrona Venture Group | β |
| Jul 2019 | $5M | Debt – Conventional | β | β | β |
| Apr 2018 | $10.3M | Series A | β | Shasta Ventures | |
| Feb 2017 | $3.1M | Seed | β | Madrona Venture Group, Amplify Partners | β |
7 investors in total: 7 institutional.
Investors in Suplari
Suplari has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Workday, Microsoft and Amplify Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Technical founders are supported through early-stage venture capital investments. | – | amplifypartners.com | Menlo Park, United States | |
Venture capital investing in AI, biotech, and technology sectors, focusing on seed and early stages in Seattle and beyond. | – | madrona.com | - | |
Early-stage investments in tech sectors are managed by the firm. | – | twosigmaventures.com | New York, United States | |
Venture capital firm investing in early stage startups | – | shasta.vc | Portola Valley, United States | |
Early to growth-stage firms are invested in by Workday Ventures. | – | ventures.workday.com | San Francisco, United States | |
Cloud-based HR and financial software is delivered to enterprises. | 2005 | workday.com | Pleasanton, United States | |
Microsoft is recognized for software, hardware, and gaming solutions. | 1975 | microsoft.com | Redmond, United States |
Investor details for Suplari
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Suplari
10 people are tracked at Suplari (3 in leadership, 7 in team); the tracked headcount is 53.
| Name | Role | Group |
|---|---|---|
Jeff Gerber | CEO | Leadership |
Mark Jancola | Chief Technology Officer | Leadership |
Claire Cunningham | Vice President Solutions | Leadership |
Jesus Ornelas Aguayo | Staff Infrastructure Engineer And Devops Lead | Team |
Claude Mullins | CRO | Team |
Aby Castillo | Lead Data Engineer | Team |
Dalgy Berrizbeitia Sierra | Senior Customer Success Manager | Team |
Mikalai P. | Principal Software Development Engineer | Team |
Jack Roten | Sr. Data Engineer | Team |
Akram Shehadi | Engineering Manager & Technical Lead | Team |
Complete people profiles for Suplari
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Timeline of Suplari
4 dated milestones of Suplari across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Suplari is founded.
- Funding First funding round of $3.1M.
- Funding Latest funding round, Series A,.
- Exit Acquired by Microsoft.
Competitors of Suplari
Suplari operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as FreightWaves, Chronicled, LogComex, SAP Ariba and Alloy, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| freightwaves.com | 2017 | Chattanooga, United States | $107.76M | 151 | Online platform offering logistics-related news | |
| chronicled.com | 2014 | San Francisco, United States | $31.03M | 13 | AI and blockchain are applied to supply chain authenticity solutions. | |
| logcomex.com | 2015 | Curitiba, Brazil | $43.4M | – | Trade analytics are delivered through a SaaS platform for logistics. | |
| ariba.com | 1996 | Palo Alto, United States | – | 8 | E-procurement, invoicing, and B2B collaboration software is offered for businesses. | |
| alloy.com | 2015 | New York, United States | $223.37M | 216 | Identity decisioning platform is provided for banks and fintech firms. | |
| minespider.com | 2017 | Berlin, Germany | – | – | Sustainable supply chains for the EV future | |
| clearmetal.com | 2015 | San Francisco, United States | $27M | – | AI and web-enabled analytics platforms are provided for container shipping. | |
| siemens-digital-logistics.com | 2018 | Frankenthal, Germany | – | 88 | Provides software for supply chain planning, optimization, and digital simulations. | |
| simfoni.com | 2007 | Chicago, United States | $23M | 11 | AI-based spend analysis and management solution for businesses |
Detailed competitors of Suplari
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of Suplari
The website of Suplari (suplari.com) receives about 4K visits a month.
- Monthly visits4K
▲ 7.4% vs previous month
Latest news on Suplari
Complete news archive for Suplari
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Suplari
10 companies that operate in the same segment as Suplari (Logistics Technology & Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Ride-hailing and on-demand delivery services are aggregated via mobile app. | 2012 | Singapore, Singapore | USD 9.09 B | USD 3.37 B | 11,270 | |
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.47 B | USD 10.72 B | 23,700 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.46 B | 4,490 | |
Integrated logistics services including parcel delivery and warehousing are provided. | 2011 | Gurugram, Haryana, India | USD 1.25 B | USD 1.12 B | 62,070 | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | – | |
E-commerce tools for shipping, marketing, and financial services are provided. | 2012 | Gurugram, Haryana, India | USD 344.42 M | USD 135.47 M | 800 | |
App based platform offering on demand delivery and ride-hailing services | 2010 | Jakarta, Jakarta, Indonesia | USD 4.72 B | – | – | |
Express delivery logistics solutions are provided for businesses and individuals. | 2015 | Bengaluru, Karnataka, India | USD 246.8 M | USD 447.86 M | – | |
AI-powered cloud-based vehicle tracking solutions are offered for fleet owners. | 2015 | San Francisco, California, United States | USD 915 M | USD 1.62 B | 3,500 | |
Wolt is operated as a delivery platform for food and groceries. | 2014 | Helsinki, Finland | USD 827.96 M | – | – |
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Frequently Asked Questions about Suplari
Suplari was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Suplari is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Suplari is a funded company, having raised a total of $13.4M across 4 funding rounds to date. The company's 1st funding round was a Seed of $3.1M, raised on Feb 2017.
Suplari has 53 employees.
Founded in 2016 and based in Seattle, United States, Suplari operates in the AI-driven data analysis sector for enterprises. Data from sources such as purchase orders and invoices is integrated to deliver a real-time view of unified supplier information. Insights are provided to address procurement costs, supplier risks, and regulatory compliance. Analytics services are also extended to clients by a dedicated team of data scientists.
Suplari's top competitors include Alloy, FreightWaves and Chronicled.
Suplari offers Spend Intelligence Cloud, Suplari Agile Contracts, Supplier Diversity Insights, Suplari Connect, and Suplari Agile Performance Management.
Suplari has 7 investors. Key investors include Workday, Microsoft, Amplify Partners, Madrona, and Two Sigma Ventures.
Suplari operates through Suplari Inc..
Yes. Suplari was acquired by Microsoft in July 2021.

