About Supreme®
Supreme® is a Retail company based in New York (United States) founded in 1994 by James Jebbia, and was acquired by VF in November 2020. Internet first brand of casual and formal apparel wear for men and women. Supreme® was last valued at $1 billion in October 2017. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Apparel. Its legal entity is SUPREME APPAREL INC. Its competitors include Everlane, True Religion Apparel and Chubbies Shorts; 2 of its 3 listed competitors have raised funding.
Company details
Supreme was founded in 1994 in New York, United States, as an internet-first brand in the apparel sector. Casual and formal clothing items, including bib pants, t-shirts, jackets, pants, polos, shirts, crewnecks, bags, shoes, and accessories, are provided for men and women. Operations are centered on e-commerce through supremenewyork.com, with James Jebbia serving as founder.
- Headquarters New York, United States
- Founders James Jebbia
- Stage Acquired
- SectorsRetail
- Website supremenewyork.com
- Social X Facebook
- Acquired by VF (Nov 2020)
- Legal Name Supreme Apparel Inc
- InvestorsThe Carlyle Group
& 1 more
- Acquired byVF
(Nov 2020)
Funding Insights of Supreme®
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Supreme with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2017 | Series A | $1B | – |
| Date | Valuation | Stage |
|---|---|---|
| Oct 2017 | $1B | •••••••• |
Last known valuation $1B (Oct 2017). 2 investors in total: 2 institutional.
Investors in Supreme®
Supreme® has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include The Carlyle Group and VF.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are directed toward multiple sectors. | 1986 | carlyle.com | ||
Apparel and footwear company | 1899 | vfc.com | Greensboro, United States |
Investor details for Supreme
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Supreme®
1 people are tracked at Supreme® (1 in leadership).
| Name | Role | Group |
|---|---|---|
James Jebbia | Founder | Leadership |
Complete people profiles for Supreme®
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Supreme®
4 dated milestones of Supreme® across 26 years, from founding to its latest funding, stage changes and deals.
- Founded Supreme® is founded.
- Funding First funding round.
- Milestone Reaches Unicorn status.
- Exit Acquired by VF.
Competitors of Supreme®
Supreme® has 3 listed competitors in our database, 2 of them funded. They include Everlane, True Religion Apparel and Chubbies Shorts.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| everlane.com | 2010 | San Francisco, United States | $90.21M | 375 | Multi-category fashion products are offered via an internet-first brand. | |
| truereligion.com | 2002 | Los Angeles, United States | 1,453 | Internet first brand of fashion apparel wear for men and women | ||
| chubbiesshorts.com | 2011 | San Francisco, United States | $14.13M | 54 | Men's casual apparel and swimwear are designed and retailed. |
Detailed competitors of Supreme
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Supreme®
The website of Supreme® (supremenewyork.com) receives about 3.8K visits a month.
- Monthly visits3.8K
▼ 43.1% vs previous month
Websites whose visitors overlap most with Supreme®. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bbcicecream.com | 100% | #148,297 | View details | ||
stussy.com | stussy.com | 100% | #16,511 | – | |
| dkny.com | 100% | #95,156 | View details | ||
undefeated.com | undefeated.com | 91% | #119,344 | – | |
freshnessmag.com | freshnessmag.com | 86% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 34 similar websites and full traffic analytics for Supreme®
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 34 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Supreme® (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Supreme®
Complete news archive for Supreme
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- Full article archive
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Supreme®
Supreme® was founded in 1994 and raised its 1st funding round 23 years after it was founded.
Supreme® is headquartered in New York, United States. It is registered at New York, New York, United States.
Supreme was founded in 1994 in New York, United States, as an internet-first brand in the apparel sector. Casual and formal clothing items, including bib pants, t-shirts, jackets, pants, polos, shirts, crewnecks, bags, shoes, and accessories, are provided for men and women. Operations are centered on e-commerce through supremenewyork.com, with James Jebbia serving as founder.
Supreme®'s top competitors include True Religion Apparel, Everlane and Chubbies Shorts.
Supreme® has 2 investors. Key investors include The Carlyle Group, and VF.
The valuation of Supreme® is $1B as of Oct 2017.
Supreme® operates through Supreme Apparel Inc.
Yes. Supreme® was acquired by VF in November 2020.