About Swap.com
Swap.com is a Retail company based in Woodridge (United States) founded in 2008, and was acquired by Netcycler in August 2012. Online consignment platform offering pre-owned multi-category products for men , women and kids. Swap.com has raised $43.63 million across 12 funding rounds from investors including Loudspring, Safeguard Scientifics and 789BET. The company has 59 employees. Its website swap.com draws about 15 thousand monthly visits. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its legal entity is SWAP.COM INC. Its competitors include Treet, Thrilling and BUMP; 3 of its 3 listed competitors have raised funding.
Company details
Swap.com was founded in 2008 and is headquartered in Woodridge, United States. An online consignment model is utilized, where pre-owned items such as apparel, shoes, toys, and books for men, women, and children are accepted from sellers. Goods are stored in warehouses before being listed and sold to buyers. Associated brands include Theory, Tibi, Sandro, and Vince. The platform is accessible via apps for Android and iOS devices.
- Total Equity Funding$43.63M (USD)
in 12 rounds
- Latest Funding Round$1.52M (USD), Grant
Sep 2017
- InvestorsLoudspring
& 4 more
- Employee Count59
- Acquired byNetcycler
(Aug 2012)
Funding Insights of Swap.com
Swap.com has successfully raised a total of $43.63M across 12 strategic funding rounds. The most recent funding activity was a Grant round of $1.52 million completed in September 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $43.63M
- Total Rounds 12
- Last Round Grant β $1.52M
- First Round $150,000
(Sep 2008)
- Investors Count 4
Latest 10 of 12 funding rounds of Swap.com with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2017 | $1.52M | Grant | β | β | |
| Dec 2016 | $20.39M | Series B | β | eEquity | β |
| Dec 2015 | $5.5M | Series A | β | β | |
| Jun 2015 | $5M | Series A | β | β | |
| Dec 2014 | $4M | Series A | β | β | |
| Jan 2014 | $1.5M | Series A | β | β | β |
| Jul 2012 | $1M | Angel Round | β | β | β |
| Nov 2010 | $990,000 | Angel Round | β | β | β |
| May 2010 | $6M | Unspecified | β | β | |
| Mar 2010 | $4.75M | Series A | β | β | β |
5 investors in total: 5 institutional.
Investors in Swap.com
Swap.com has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Loudspring, Safeguard Scientifics and 789BET.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Government agency and accelerator focusing on innovative startups and SMEs | eicfund.eu | Brussels, Belgium | ||
Tech sectors are invested in by eEquity venture capital firm. | eequity.se | Stockholm, Sweden | ||
Venture capital firm investing in early and growth stage companies | 1953 | safeguard.com | Radnor, United States | |
SaaS-based energy management solutions are provided for industrial sectors. | 2009 | loudspring.earth | Helsinki, Finland | |
Cybersecurity threat intelligence and incident response services are provided. | 2007 | netcycler.com |
Investor details for Swap.com
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of Swap.com
1 people are tracked at Swap.com (1 in leadership); the tracked headcount is 59.
| Name | Role | Group |
|---|---|---|
Gray King | Chief Executive Officer | Leadership |
Complete people profiles for Swap.com
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Swap.com
4 dated milestones of Swap.com across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Swap.com is founded.
- Funding First funding round of $150K.
- Exit Acquired by Netcycler.
- Funding Latest funding round, Grant, of $1.5M.
Competitors of Swap.com
Swap.com has 3 listed competitors in our database, 3 of them funded. They include Treet, Thrilling and BUMP.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| treet.co | 2021 | San Francisco, United States | $18.54M | 26 | A peer-to-peer resale marketplace for branded secondhand items is facilitated. | |
| shopthrilling.com | 2018 | Burbank, United States | $10.91M | 21 | Online marketplace of pre-used women's apparel and accessories | |
| sobump.com | 2016 | Brooklyn, United States | $7.65M | Pre-owned streetwear is traded through an app-based marketplace. |
Detailed competitors of Swap.com
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Swap.com
The website of Swap.com (swap.com) receives about 15.4K visits a month and ranks #1,025,911 among all websites worldwide, #1,231 in Auctions.
- Monthly visits15.4K
▼ 25.1% vs previous month
- Unique visitors9.6K
per month
- Global rank#1,025,911
among all websites
- Category rank#1,231
E-commerce and Shopping · Auctions
- Bounce rate31%
- Pages per visit3.4
- Average visit40 sec
- DevicesDesktop 11% Β· Mobile 89%
Websites whose visitors overlap most with Swap.com. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
hyenacart.com | hyenacart.com | 100% | β | ||
swaptree.com | swaptree.com | 98% | β | ||
swapz.co.uk | swapz.co.uk | 98% | #181,304 | β | |
u-exchange.com | u-exchange.com | 96% | β | ||
| ebay.com | 95% | 666.1M | #42 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 18 similar websites and full traffic analytics for Swap.com
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 18 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Swap.com (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Swap.Com
Complete news archive for Swap.com
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- Full article archive
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- Brand-specific news history
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Frequently Asked Questions about Swap.com
Swap.com was founded in 2008.
Swap.com is headquartered in Woodridge, United States. It is registered at Woodridge, Illinois, United States.
Swap.com is a funded company, having raised a total of $43.63M across 12 funding rounds to date. The company's 1st funding round was a Series A of $4.75M, raised on Sep 2008.
Swap.com has 59 employees.
Swap.com was founded in 2008 and is headquartered in Woodridge, United States. An online consignment model is utilized, where pre-owned items such as apparel, shoes, toys, and books for men, women, and children are accepted from sellers. Goods are stored in warehouses before being listed and sold to buyers. Associated brands include Theory, Tibi, Sandro, and Vince. The platform is accessible via apps for Android and iOS devices.
Swap.com has 5 investors. Key investors include Loudspring, Safeguard Scientifics, 789BET, EIC Fund, and eEquity.
Swap.com operates through Swap.Com Inc.
Yes. Swap.com was acquired by Netcycler in August 2012.

