SweepSouth

Johannesburg, South Africa Founded: 2014 • Age: 12 yrs
On-demand cleaning professionals are booked via an online marketplace.

About SweepSouth

SweepSouth is a company based in Johannesburg (South Africa) founded in 2014.. SweepSouth has raised $14.8 million across 9 funding rounds from investors including Smollan, FirstRand and Naspers. SweepSouth has completed 1 acquisition, including FilKhedma. SweepSouth offers products and services including Indoor Cleaning, Outdoor Services, Office Cleaning, Laundry and Ironing, and Elder Care. SweepSouth operates in a competitive market with competitors including Domestly and BrightBroom, among others.

  • Headquarter Johannesburg, South Africa
  • Sectors
    Business Services
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Shift South (Pty) Ltd
Operational Areas
Business Services → Event, Translation & Local Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $14.8 M (USD)

    in 9 rounds

  • Latest Funding Round
    $11 M (USD), Series B

    Sep 26, 2022

  • Investors
    Smollan

    & 17 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
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Products & Services of SweepSouth

SweepSouth offers a comprehensive portfolio of products and services, including Indoor Cleaning, Outdoor Services, Office Cleaning, Laundry and Ironing, and Elder Care. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Comprehensive home cleaning for 3.5 to 10 hours.

Assistance with outdoor tasks and garden maintenance.

Half-day or full-day cleaning for offices.

Professional laundry and ironing by rated experts.

Daily support for seniors including admin and safety.

People of SweepSouth
Headcount 50-200
Employee Profiles 4
Employee Profiles
People
Aisha Pandor
Co-founder And Director
People
Anna Branquinho
Intermediate Product Manager
People
Dean Hopf
Executive | Chief Commercial Officer
People
Rishka Matthews
Head Of Marketing

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Funding Insights of SweepSouth

SweepSouth has successfully raised a total of $14.8M across 9 strategic funding rounds. The most recent funding activity was a Series B round of $11 million completed in September 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 9
  • Last Round Series B — $11.0M
  • First Round
  • Investors Count 18
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2022 Amount Series B - SweepSouth Valuation Alitheia IDF
Oct, 2021 Amount Series A - SweepSouth Valuation simple.Capital
Jul, 2020 Amount Series A - SweepSouth Valuation Futuregrowth
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in SweepSouth

SweepSouth has secured backing from 18 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Smollan, FirstRand and Naspers. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
-
Founded Year Domain Location
Global investments in early and growth-stage tech firms are conducted.
Founded Year Domain Location
Endeavor is focused on supporting high-impact entrepreneurs globally.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by SweepSouth

SweepSouth has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include FilKhedma. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Household repairs are booked online via verified professionals.
2014
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - SweepSouth

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Sweepsouth Comparisons

Employees
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Competitors of SweepSouth

SweepSouth operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Domestly and BrightBroom, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Marketplace for Home Cleaning Services
domain founded_year HQ Location
Hosts a digital marketplace connecting users with professional home cleaning services.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Sweepsouth

Frequently Asked Questions about SweepSouth

When was SweepSouth founded?

SweepSouth was founded in 2014 and raised its 1st funding round 1 year after it was founded.

Where is SweepSouth located?

SweepSouth is headquartered in Johannesburg, South Africa. It is registered at Johannesburg, Gauteng, South Africa.

Is SweepSouth a funded company?

SweepSouth is a funded company, having raised a total of $14.8M across 9 funding rounds to date.

What does SweepSouth do?

SweepSouth was founded in 2014 in Johannesburg, South Africa, as an online marketplace in the cleaning services sector. Bookings for home cleanings are facilitated through phones, tablets, or computers, with professionals dispatched to specified locations. Office and BnB cleaning options are included among the services. Ratings for professionals are submitted by users on the platform. A mobile application is offered for Android and iOS users.

Who are the top competitors of SweepSouth?

SweepSouth's top competitors include Domestly and BrightBroom.

What products or services does SweepSouth offer?

SweepSouth offers Indoor Cleaning, Outdoor Services, Office Cleaning, Laundry and Ironing, and Elder Care.

How many acquisitions has SweepSouth made?

SweepSouth has made 1 acquisition, including FilKhedma.

Who are SweepSouth's investors?

SweepSouth has 18 investors. Key investors include Smollan, FirstRand, Naspers, Futuregrowth, and Michael & Susan Dell Foundation.

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