About SweepSouth
SweepSouth is a company based in Johannesburg (South Africa) founded in 2014. SweepSouth has raised $14.8 million across 9 funding rounds from investors including Smollan, FirstRand and Naspers. SweepSouth has completed 1 acquisition, including FilKhedma. SweepSouth offers products and services including Indoor Cleaning, Outdoor Services, Office Cleaning, Laundry and Ironing, and Elder Care. SweepSouth operates in a competitive market with competitors including Domestly and BrightBroom, among others.
Products & Services of SweepSouth
SweepSouth offers a comprehensive portfolio of products and services, including Indoor Cleaning, Outdoor Services, Office Cleaning, Laundry and Ironing, and Elder Care.
Comprehensive home cleaning for 3.5 to 10 hours.
Assistance with outdoor tasks and garden maintenance.
Half-day or full-day cleaning for offices.
Professional laundry and ironing by rated experts.
Daily support for seniors including admin and safety.
Apps and channels of SweepSouth
SweepSouth publishes 2 mobile apps with over 100K+ downloads; its YouTube channel Sweepsouth has 596 subscribers and 30 videos.
Videos from SweepSouth
The most watched videos on SweepSouth's YouTube channel, Sweepsouth (596 subscribers). Click a video to play it here.
More on Sweepsouth.
Funding Insights of SweepSouth
SweepSouth has successfully raised a total of $14.8M across 9 strategic funding rounds. The most recent funding activity was a Series B round of $11 million completed in September 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $14.8M
- Total Rounds 9
- Last Round Series B — $11M
- Investors Count 18
All 9 funding rounds of SweepSouth with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2022 | $11M | Series B | – | Alitheia IDF | |
| Oct 2021 | – | Series A | – | simple.Capital | – |
| Jul 2020 | – | Series A | – | Futuregrowth | – |
| Oct 2019 | $1M | Series A | – | Michael & Susan Dell Foundation | |
| Jun 2019 | $2.07M | Series A | – | Naspers | – |
| May 2017 | – | Series A | – | Smollan | |
| Jan 2016 | $606,750 | Seed | – | Newtown Partners, Vumela | – |
| Aug 2015 | $125,000 | Seed | – | 500 Global | – |
| Apr 2015 | – | Seed | – | Newtown Partners, CRE Venture Capital | – |
18 investors in total: 16 institutional and 2 angel.
Investors in SweepSouth
SweepSouth has secured backing from 18 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Smollan, FirstRand and Naspers.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | alitheiaidf.com | - | |
Global investments in early and growth-stage tech firms are conducted. | 1915 | naspers.com | Cape Town, South Africa | |
Endeavor is focused on supporting high-impact entrepreneurs globally. | – | endeavor.org | New York, United States | |
Venture capital funding is offered to early-stage South African businesses. | – | e4eafrica.com | South Africa | |
Simple Capital is involved in financial investment activities. | – | simple.capital | Englefield Green, United Kingdom | |
Vumela is focused on supporting SMEs with access to finance. | 2010 | vumelafund.com | - | |
Investments in tech sectors are made by CRE Venture Capital. | – | cre.vc | Johannesburg, South Africa | |
Early-stage venture capital firm investing in technology startups. | – | newtownpartners.com | - | |
Venture capital and acceleration are provided to tech startups. | – | 500.co | Ho Chi Minh City, Vietnam | |
A foundation focused on transforming lives through education and health. | 1999 | dell.org | Austin, United States |
Investor details for SweepSouth
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of SweepSouth
4 people are tracked at SweepSouth (3 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Aisha Pandor | Co-founder And Director | Leadership |
Dean Hopf | Executive | Chief Commercial Officer | Leadership |
Rishka Matthews | Head Of Marketing | Leadership |
Anna Branquinho | Intermediate Product Manager | Team |
Complete people profiles for SweepSouth
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by SweepSouth
SweepSouth has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include FilKhedma.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Household repairs are booked online via verified professionals. | filkhedma.com | Cairo, Egypt | 2014 | Dec 2021 | •••• |
Complete acquisition details for SweepSouth
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of SweepSouth
4 dated milestones of SweepSouth across 8 years, from founding to its latest funding, stage changes and deals.
- Founded SweepSouth is founded.
- Funding First funding round.
- Acquisition Acquires FilKhedma.
- Funding Latest funding round, Series B, of $11.0M.
Competitors of SweepSouth
SweepSouth operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Domestly and BrightBroom, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| domestly.com | 2015 | Cape Town, South Africa | – | – | Marketplace for Home Cleaning Services | |
| brightbroom.co.za | 2021 | Johannesburg, South Africa | – | – | Hosts a digital marketplace connecting users with professional home cleaning services. |
Detailed competitors of SweepSouth
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of SweepSouth
The website of SweepSouth (sweepsouth.com) receives about 118.8K visits a month.
- Monthly visits118.8K
▲ 33.3% vs previous month
Websites whose visitors overlap most with SweepSouth. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
cleaningsouthafrica.co.za | cleaningsouthafrica.co.za | 100% | – | #4,345,161 | – |
adt.co.za | adt.co.za | 99% | – | #709,851 | – |
boncode.co.za | boncode.co.za | 96% | – | #494,807 | – |
us8.list-manage.com | us8.list-manage.com | 91% | – | – | – |
wisemove.co.za | wisemove.co.za | 91% | – | #116,343 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 22 similar websites and full traffic analytics for SweepSouth
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 22 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Sweepsouth
Complete news archive for SweepSouth
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to SweepSouth
10 companies that operate in the same segment as SweepSouth (Local & Community Services), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Customers are connected with vetted professionals for on-demand home services. | 2014 | Gurugram, Haryana, India | USD 376.49 M | USD 165.84 M | 1,043 | |
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | – | – | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 524.53 M | – | 1,046 | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | – | – | |
Online catering marketplace for enterprises | 2007 | Boston, Massachusetts, United States | USD 438.62 M | – | 856 | |
Provider of car service and repair network | 2016 | Gurugram, Haryana, India | USD 62.01 M | USD 8.06 M | 171 | |
Operates and franchises fitness clubs | 2002 | – | USD 4.49 M | – | 340 | |
Online marketplace that provides home repair & maintenance services | 2012 | New York, New York, United States | USD 112.67 M | – | – | |
Hair coloring kits are provided via an internet-first brand. | 2013 | San Francisco, California, United States | USD 248.9 M | – | 247 |
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Frequently Asked Questions about SweepSouth
SweepSouth was founded in 2014 and raised its 1st funding round 1 year after it was founded.
SweepSouth is headquartered in Johannesburg, South Africa. It is registered at Johannesburg, Gauteng, South Africa.
SweepSouth is a funded company, having raised a total of $14.8M across 9 funding rounds to date.
SweepSouth was founded in 2014 in Johannesburg, South Africa, as an online marketplace in the cleaning services sector. Bookings for home cleanings are facilitated through phones, tablets, or computers, with professionals dispatched to specified locations. Office and BnB cleaning options are included among the services. Ratings for professionals are submitted by users on the platform. A mobile application is offered for Android and iOS users.
SweepSouth's top competitors include Domestly and BrightBroom.
SweepSouth offers Indoor Cleaning, Outdoor Services, Office Cleaning, Laundry and Ironing, and Elder Care.
SweepSouth has made 1 acquisition, including FilKhedma.
SweepSouth has 18 investors. Key investors include Smollan, FirstRand, Naspers, Futuregrowth, and Michael & Susan Dell Foundation.
SweepSouth operates through Shift South (Pty) Ltd.
Yes. SweepSouth publishes Sweepsouth and 1 more app, with over 100,000 downloads.
The website of SweepSouth receives about 119 thousand visits a month.